ABOUT
Who Is Venkata Pagadala
Venkata Pagadala is an SEO and Growth Strategist who propels businesses from startups to enterprises exceeding $1 billion in annual revenue—to online success. Combining technical expertise with innovative strategies, he achieves measurable results.
Venkata's data-driven SEO tactics have transformed businesses, managing campaigns that generate over 40 million organic search visits per month. His portfolio includes industry leaders like Apartments.com,americanaddictioncenters.org,Recovery.org, and more.
He has managed over 100 local and national clients, collaborating with top agencies in the USA and Australia.
Leveraging Generative AI and Machine Learning, Venkata excels in content generation, image classification, and streamlining complex site migrations—including consolidating multiple brands and overhauling tech stacks.
Featured on platforms like Spotify, SEOFOMO, Voyage Dallas, and Voyage New York, SEO Success Stories. Venkata is committed to helping businesses build strong online presences, drive sustainable growth, and maximize revenue in the digital landscape.
SKILLS
Areas of Expertise
-
Advanced SEO Strategy & Execution
-
AI & Machine Learning in SEO (LLMs)
-
Technical SEO Audits & Site Optimization
-
Programmatic SEO (PSEO)
-
Content Automation
Oct 2022 – Present
SEO Product Manager
Apartments.com (CoStar Group)
-
At Costar, working on Apartments.com represented a significant leap in my SEO career due to the sheer scale and complexity involved. Managing an expansive platform with over 40 million pages, I collaborated with a highly experienced team, many of whom have over 15 years in the SEO industry. This experience redefined my understanding of large-scale website optimization and the strategic nuances that come with it.
-
Key Responsibilities and Achievements:
-
Cross-Functional Collaboration: Worked closely with product owners, developers, designers, and content writers to ensure SEO best practices were integrated seamlessly across departments.
-
Advanced Data Analysis: Analyzed vast amounts of crawl data to identify opportunities for improvement, optimize site structure, and enhance user experience.
-
Keyword Management: Managed and prioritized keyword datasets exceeding 100,000+ keywords, allowing for more targeted content strategies and improved search rankings.
-
Strategic Communication: Developed effective communication strategies to present ideas and secure buy-in from stakeholders, highlighting the ROI of proposed SEO initiatives.
-
Prioritization and Timing: Learned the critical importance of timing in project prioritization to maximize impact and resource efficiency.
-
Market Share and Trend Analysis: Regularly reviewed market share metrics, analyzed industry trend lines, and forecasted data to stay ahead of competitors.
-
AI and Machine Learning Integration: Integrated artificial intelligence and machine learning technologies into SEO workflows to automate processes and uncover deeper insights.
-
Working at Apartments.com was akin to solving complex puzzles daily—something that appealed to my analytical nature and love for challenges. This role not only enhanced my technical expertise but also sharpened my skills in strategic planning and cross-team coordination.
April 2019 – Oct 2022
Senior SEO Software Developer /
American Addiction Centers
-
At American Addiction Centers, my role was both professionally rewarding and personally fulfilling. Working in the rehab industry allowed me to contribute to a mission that genuinely helps save lives—a true blessing to be part of such impactful work.
-
Key Responsibilities and Achievements:
-
SEO Management for Multiple Sites: Led SEO strategies for a network of websites, including AmericanAddictionCenters.com, Rehabs.com, Recovery.org, Detox.net, and SunriseHouse.com. This involved optimizing both location-based rehab centers and expansive directories.
-
Content Strategy in the Medical Field: Navigated the strict content standards of the medical industry, ensuring all information was accurate, compliant, and sensitive to the needs of individuals seeking help.
-
Technical SEO Prioritization: Balanced technical SEO initiatives with content development, especially crucial for large-scale sites exceeding 100,000 pages. This included improving site architecture, crawlability, and load times.
-
Local vs. National SEO: Developed tailored strategies to address the unique challenges of local rehab centers versus nationwide directories, optimizing for both local search and broad organic visibility.
-
Cross-Functional Collaboration: Worked closely with medical professionals, legal teams, and content creators to ensure all digital assets met regulatory requirements and provided genuine value to users.
-
Data-Driven Optimization: Leveraged analytics to track performance, refine strategies, and make informed decisions that enhanced search rankings and increased organic traffic.
-
Working at American Addiction Centers was more than just a job—it was a mission. I learned the intricacies of SEO within the healthcare sector and the profound impact that effective digital strategies can have on people's lives.
WORK EXPERIENCE
EDUCATION
Master of Science in Computer Science
State University, City, State / Graduated:2016
Bachelor of Science in Software Engineering
State University, City, State / Graduated:2010
CERTIFICATIONS
Certified ScrumMaster (CSM)
AWS Certified Solutions Architect– Associate
Oracle Certified Professional,
Java SE 8 Programmer
LET'S WORK TOGETHER
Atlanta, USA
Vdepagadala@gmail.com