---
type: Dataset
title: "AI Search Citations in Education by Country"
language: en
canonical: https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/by-country
author: Venkata Pagadala
date_published: 2026-11-14
date_modified: 2026-11-14
temporal_coverage: 2026-08-17/2026-11-14
spatial_coverage: "United States, India, Japan, United Kingdom, Indonesia, Brazil, Mexico, Canada, Australia, France, Germany, Philippines, Spain"
source: Ahrefs Brand Radar, AI responses (data date 2026-11-14)
license: https://creativecommons.org/licenses/by/4.0/ (data files)
generated_from: src/data/eduCountryGuides.ts
---

# Most-Cited Sources in AI Search: Education in 13 Countries (2026)

> Which websites, videos and forums AI answers cite for education questions, country by country. From 3,724,208 answers dated 17 August 2026 to 14 November 2026.

Venkata Pagadala · 2026-11-14 · https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/by-country

> **The short answer:** YouTube is the most-cited source for education questions in all 13 countries, from 16.3% of answers (Japan) to 43.7% (Brazil). Below it, every country's AI answers lean on their own sources: shiksha.com in India, minkou.jp in Japan, ucas.com in the United Kingdom, ruangguru.com in Indonesia. From 3,724,208 AI answers dated 17 August 2026 to 14 November 2026. An estimated 9% to 12% of the answers Ahrefs files under Education are not about education (a labelled sample); nothing has been removed.

- **3,724,208** AI answers collected (dated 17 August 2026 to 14 November 2026)
- **13** countries (each measured the same way)
- **3,025,212** different prompts (counted within each country)
- **44** export files (each checked against Ahrefs' row count)

## What does AI cite most for education questions in each country?

The same measure in every country: the share of AI answers to education questions that cite each source at least once, all platforms together (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini). YouTube is the most-cited source in all 13. Open a country for its platforms, its own education sites and what people there ask.

*Share of AI answers that cite YouTube, by country*

| | Share |
|---|---:|
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 43.7% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 42.2% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 37.7% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 33.9% |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 32.4% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 32.4% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 32.3% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 31.3% |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 31.0% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 25.7% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 24.8% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 24.6% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 16.3% |

*All platforms together. An answer counts once however many YouTube videos it cites.*

> **The United States on this page:** The United States is measured here the same way as the other 12 countries: every education answer, with no site filter, dated 17 August 2026 to 14 November 2026. The [US study page](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) is a separate, deeper pull (1,184,146 answers dated 25 June 2026 to 1 October 2026 that cite or mention one of 33 education sites, classified by topic), so the two pages give different figures for the United States: YouTube is cited in 30.9% of answers there and 32.4% here.

*After YouTube: the next two most-cited sources and the top named education site*

| Country | Second | Third | Top named education site |
|---|---|---|---|
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | Reddit (15.9%) | Wikipedia (12.8%) | study.com (1.4%) |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | shiksha.com (11.0%) | Facebook (10.4%) | shiksha.com (11.0%) |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | Yahoo! Chiebukuro (12.8%) | minkou.jp (10.8%) | minkou.jp (10.8%) |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | Google (12.5%) | Wikipedia (11.2%) | ucas.com (2.9%) |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | Instagram (23.3%) | Scribd (19.1%) | ruangguru.com (7.0%) |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | Instagram (25.1%) | querobolsa.com.br (9.8%) | querobolsa.com.br (9.8%) |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | Facebook (30.9%) | TikTok (11.5%) | mextudia.com (3.5%) |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | Reddit (16.5%) | Wikipedia (14.8%) | idp.com (2.1%) |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | Google (12.9%) | Facebook (11.1%) | bettereducation.com.au (2.1%) |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | Wikipedia (11.2%) | Facebook (10.4%) | letudiant.fr (7.9%) |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | Wikipedia (13.8%) | Google (5.8%) | studyflix.de (5.4%) |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | Facebook (29.5%) | Scribd (20.9%) | study.com (7.0%) |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | Facebook (11.2%) | Wikipedia (10.9%) | micole.net (4.1%) |

*% of a country's answers citing the source at least once, all platforms. Top named education site: the most-cited education site other than the study's 33 international brands, which are anonymized; in most countries it is a local one. Google here is almost entirely links back to Google's own search pages ([data quality](#data-quality)).*

## What kind of source does AI cite in each country?

Each cell is the share of a country's AI answers that cite that kind of source at least once, so a row adds up to more than 100%. Darker means a larger share. Social and creator sites are cited most in Mexico (43.2%), the Philippines (36.5%), Brazil (34.6%), and least in Germany (8.9%) and the United Kingdom (12.3%). Government sources lead in France (37.3%), Australia (31.7%), the United Kingdom (28.2%). Forums and Q&A sites are cited most in the United States (18.3%), Canada (18.0%), the Philippines (14.5%), and least in France (2.2%) and Spain (2.7%). Document-sharing sites lead in the Philippines (25.1%), Indonesia (20.1%), Mexico (11.2%).

| Country | Video | Education sites | Schools, universities | Government | Social | Forums, Q&A | Reference | Document sharing |
|---|---:|---:|---:|---:|---:|---:|---:|---:|
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 33.1% | 12.4% | 38.0% | 13.6% | 19.7% | 18.3% | 13.8% | 1.0% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 25.7% | 41.9% | 25.6% | 14.1% | 19.7% | 11.3% | 10.3% | 8.4% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 16.5% | 42.7% | 18.8% | 11.6% | 13.9% | 13.1% | 8.8% | 0.0% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 25.5% | 26.7% | 27.9% | 28.2% | 12.3% | 9.0% | 12.2% | 0.8% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 37.8% | 18.5% | 43.4% | 22.2% | 32.3% | 5.3% | 10.8% | 20.1% |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 45.6% | 25.3% | 16.0% | 19.6% | 34.6% | 3.9% | 16.8% | 4.6% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 47.4% | 18.4% | 32.5% | 24.9% | 43.2% | 3.1% | 15.8% | 11.2% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 33.1% | 24.1% | 28.3% | 18.3% | 18.0% | 18.0% | 16.3% | 1.2% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 25.2% | 20.9% | 45.4% | 31.7% | 16.5% | 9.8% | 11.4% | 1.4% |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 32.8% | 27.1% | 8.8% | 37.3% | 15.8% | 2.2% | 12.2% | 1.0% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 32.1% | 29.2% | 9.6% | 19.1% | 8.9% | 4.9% | 15.6% | 0.5% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 40.2% | 31.0% | 27.8% | 16.5% | 36.5% | 14.5% | 16.9% | 25.1% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 34.9% | 27.4% | 16.9% | 26.8% | 22.1% | 2.7% | 12.8% | 2.8% |

*% of answers citing each kind of source at least once, all platforms. Forums, Q&A includes Reddit and Quora; document sharing is sites such as Scribd. Other websites are left out of this table: they are in 73.2% to 90.2% of answers in every country.*

## How do the AI platforms differ from country to country?

The platforms cite different things everywhere. Google AI Overviews cite a video in 25.2% (Japan) to 61.2% (Brazil) of their answers; ChatGPT cites one in at most 0.4% in any country. ChatGPT's most-cited source is a government or public-agency site in 11 of the 13 countries.

*Share of answers that cite a video, on three platforms*

| | Google AI Overviews | Google AI Mode | ChatGPT |
|---|---:|---:|---:|
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 61.2% | 17.9% | 0.1% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 59.9% | 17.4% | 0.1% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 50.6% | 11.4% | 0.4% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 49.9% | 7.6% | 0.0% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 49.1% | 14.2% | 0.1% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 47.5% | 9.5% | 0.0% |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 45.7% | 7.0% | 0.1% |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 44.7% | 8.5% | 0.2% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 43.9% | 5.8% | 0.1% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 41.0% | 5.4% | 0.1% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 38.0% | 3.4% | 0.0% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 35.4% | 9.0% | 0.2% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 25.2% | 4.1% | 0.1% |

*One row per country, one dot per platform. The number at the right is Google AI Overviews. All six platforms are in the table below.*

### The same numbers as a table, all six platforms

| Country | AI Overviews | AI Mode | ChatGPT | Perplexity | Copilot | Gemini |
|---|---:|---:|---:|---:|---:|---:|
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 61.2% | 17.9% | 0.1% | 2.1% | 0.3% | 1.8% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 59.9% | 17.4% | 0.1% | 2.4% | 0.2% | 1.0% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 50.6% | 11.4% | 0.4% | 1.3% | 0.4% | 0.6% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 49.9% | 7.6% | 0.0% | 0.5% | 0.3% | 0.7% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 49.1% | 14.2% | 0.1% | 1.9% | 0.2% | 0.8% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 47.5% | 9.5% | 0.0% | 0.2% | 0.2% | 0.5% |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 45.7% | 7.0% | 0.1% | 0.2% | 0.2% | 0.5% |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 44.7% | 8.5% | 0.2% | 0.5% | 0.3% | 0.7% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 43.9% | 5.8% | 0.1% | 0.6% | 0.5% | 0.8% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 41.0% | 5.4% | 0.1% | 0.5% | 0.4% | 0.5% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 38.0% | 3.4% | 0.0% | 0.2% | 0.4% | 0.4% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 35.4% | 9.0% | 0.2% | 2.6% | 0.4% | 0.8% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 25.2% | 4.1% | 0.1% | 0.4% | 0.2% | 0.6% |

*% of each platform's answers that cite at least one video.*

*The most-cited source on each platform*

| Country | AI Overviews | AI Mode | ChatGPT | Perplexity | Copilot | Gemini |
|---|---|---|---|---|---|---|
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | YouTube (43.8%) | Google (19.2%) | ed.gov (2.6%) | Wikipedia (4.5%) | scienceinsights.org (2.3%) | Reddit (1.8%) |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | YouTube (35.3%) | Google (18.2%) | careers360.com (5.9%) | collegedunia.com (9.7%) | collegedunia.com (8.7%) | shiksha.com (3.0%) |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | YouTube (24.8%) | Google (17.8%) | mhlw.go.jp (5.8%) | note.com (4.4%) | note.com (2.8%) | note.com (3.7%) |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | YouTube (39.9%) | Google (27.2%) | gov.uk (11.9%) | service.gov.uk (6.1%) | amazon.co.uk (2.4%) | Reddit (1.6%) |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | YouTube (44.3%) | Instagram (14.8%) | kemendikdasmen.go.id (17.6%) | detik.com (9.1%) | detik.com (10.5%) | Scribd (3.3%) |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | YouTube (58.7%) | YouTube (16.9%) | gov.br (12.7%) | gov.br (8.5%) | querobolsa.com.br (7.3%) | querobolsa.com.br (4.9%) |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | YouTube (53.6%) | Facebook (18.5%) | sep.gob.mx (9.9%) | Wikipedia (5.4%) | Wikipedia (5.4%) | mextudia.com (2.4%) |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | YouTube (43.1%) | Google (18.1%) | canada.ca (4.4%) | Wikipedia (2.8%) | Wikipedia (3.5%) | Reddit (2.3%) |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | YouTube (37.1%) | Google (28.6%) | nsw.gov.au (10.9%) | vic.gov.au (5.5%) | nsw.gov.au (2.8%) | Reddit (1.8%) |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | YouTube (43.3%) | education.gouv.fr (9.4%) | education.gouv.fr (12.0%) | service-public.gouv.fr (6.8%) | amazon.fr (4.7%) | Wikipedia (1.7%) |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | YouTube (46.3%) | Google (12.1%) | arbeitsagentur.de (5.5%) | Wikipedia (5.1%) | Wikipedia (5.9%) | Wikipedia (1.6%) |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | YouTube (47.4%) | Facebook (20.1%) | dictionary.cambridge.org (5.7%) | Wikipedia (4.6%) | lazada.com.ph (6.7%) | Scribd (4.6%) |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | YouTube (46.3%) | Google (21.0%) | boe.es (7.6%) | Wikipedia (5.2%) | Wikipedia (7.0%) | Wikipedia (1.7%) |

*Each cell is that platform's top source in that country and the share of the platform's answers citing it. In Google AI Mode, Google is almost entirely links back to Google's own search pages, not an outside source.*

## Where do AI answers lean on local education sites?

Ranked by the share of answers citing an education site (course and tutoring platforms, test-prep and cram schools, school and university guides). Japan leads at 42.7%; the United States is lowest at 12.4%. The 33 international education brands of the US study are rarely among them: none is among the 60 most-cited sources in Japan, Indonesia, France and Spain.

| Country | Education sites | Top named education site | Best of the 33 international brands |
|---|---:|---|---|
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 42.7% | minkou.jp (10.8%) | none in the top 60 |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 41.9% | shiksha.com (11.0%) | Brand 5 (2.7%) |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 31.0% | study.com (7.0%) | Brand 3 (3.0%) |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 29.2% | studyflix.de (5.4%) | Brand 5 (0.8%) |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 27.4% | micole.net (4.1%) | none in the top 60 |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 27.1% | letudiant.fr (7.9%) | none in the top 60 |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 26.7% | ucas.com (2.9%) | Brand 5 (2.0%) |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 25.3% | querobolsa.com.br (9.8%) | Brand 6 (0.9%) |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 24.1% | idp.com (2.1%) | Brand 5 (4.1%) |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 20.9% | bettereducation.com.au (2.1%) | Brand 5 (1.9%) |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 18.5% | ruangguru.com (7.0%) | none in the top 60 |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 18.4% | mextudia.com (3.5%) | Brand 6 (1.1%) |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 12.4% | study.com (1.4%) | Brand 5 (2.5%) |

*Education sites: % of answers citing at least one. Top named education site: the most-cited education site other than the 33 international education sites of the US study. Those 33 are anonymized as Brand N; a country's best is its most-cited one.*

## Where does AI cite government and public sources?

Ministries, regions, exam boards and public agencies. France leads at 37.3% of answers, then Australia (31.7%) and the United Kingdom (28.2%).

| Country | Government | Schools and universities | Most-cited government source | ChatGPT's top source |
|---|---:|---:|---|---|
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 37.3% | 8.8% | service-public.gouv.fr (9.3%) | education.gouv.fr (12.0%) |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 31.7% | 45.4% | nsw.gov.au (9.7%) | nsw.gov.au (10.9%) |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 28.2% | 27.9% | service.gov.uk (7.5%) | gov.uk (11.9%) |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 26.8% | 16.9% | juntadeandalucia.es (3.4%) | boe.es (7.6%) |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 24.9% | 32.5% | sep.gob.mx (8.7%) | sep.gob.mx (9.9%) |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 22.2% | 43.4% | kemendikdasmen.go.id (10.0%) | kemendikdasmen.go.id (17.6%) |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 19.6% | 16.0% | gov.br (5.8%) | gov.br (12.7%) |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 19.1% | 9.6% | arbeitsagentur.de (4.6%) | arbeitsagentur.de (5.5%) |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 18.3% | 28.3% | canada.ca (4.0%) | canada.ca (4.4%) |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 16.5% | 27.8% | nih.gov (2.1%) | dictionary.cambridge.org (5.7%) |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 14.1% | 25.6% | nta.nic.in (0.9%) | careers360.com (5.9%) |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 13.6% | 38.0% | nih.gov (1.4%) | ed.gov (2.6%) |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 11.6% | 18.8% | mext.go.jp (2.4%) | mhlw.go.jp (5.8%) |

*Government and Schools and universities: % of answers citing at least one, all platforms. ChatGPT's top source: share of ChatGPT's answers in that country.*

## How much of the data is not about education?

Ahrefs files every prompt under a category, and not everything filed under Education is about education. To size that, a random sample of about 400 answers per country (5,136 in all) was drawn, and the prompt behind each was labelled by AI models against a written rule. One model (Claude Sonnet 5.5) marked **12.3%** of the answers across the 13 countries as off-topic, from 6.8% in India to 18.8% in France; the chart shows its labels by reason, and the largest group is parenting and baby care (4.7%). Two other models (Claude Haiku 5.5 and GPT-6 Luna), given a tightened version of the rule, both marked **8.8%** as off-topic. So roughly one answer in ten is not about education. **Nothing has been removed:** every figure on these pages still includes these answers.

*Estimated share of answers that are not about education, by reason*

| | Parenting and baby care | Unclear prompts | Other off-topic | Shopping | Games and celebrities | Total |
|---|---:|---:|---:|---:|---:|---:|
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 9.2% | 1.8% | 3.2% | 3.8% | 0.8% | 18.8% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 7.0% | 3.8% | 3.8% | 1.5% | 1.2% | 17.2% |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 7.5% | 2.5% | 1.8% | 3.2% | 0.5% | 15.5% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 6.5% | 0.8% | 2.5% | 2.2% | 2.5% | 14.5% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 6.5% | 2.8% | 3.5% | 0.8% | 0.8% | 14.2% |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 5.0% | 3.2% | 3.0% | 0.0% | 2.2% | 13.5% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 5.0% | 2.5% | 2.8% | 1.5% | 1.8% | 13.5% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 4.6% | 3.3% | 2.4% | 1.1% | 0.3% | 11.7% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 5.3% | 1.3% | 1.8% | 2.3% | 0.3% | 10.8% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 2.4% | 2.7% | 1.9% | 1.6% | 0.5% | 9.2% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 2.5% | 2.8% | 1.2% | 0.8% | 1.5% | 8.8% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 2.8% | 1.8% | 2.0% | 1.5% | 0.2% | 8.2% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 1.5% | 3.2% | 1.5% | 0.0% | 0.5% | 6.8% |

*One model's labels (Claude Sonnet 5.5). The number at the right is the country's total; the five parts are rounded separately, so they can add up to a tenth more or less than it. With about 400 answers per country, sampling alone puts each total within about 4 points either way.*

### The same numbers as a table

| Country | Answers sampled | Off-topic | Parenting and baby care | Unclear prompts | Other off-topic | Shopping | Games and celebrities | Off-topic, two models agree |
|---|---:|---:|---:|---:|---:|---:|---:|---:|
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 400 | 18.8% | 9.2% | 1.8% | 3.2% | 3.8% | 0.8% | 15.3% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 400 | 17.2% | 7.0% | 3.8% | 3.8% | 1.5% | 1.2% | 11.5% |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 400 | 15.5% | 7.5% | 2.5% | 1.8% | 3.2% | 0.5% | 13.0% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 400 | 14.5% | 6.5% | 0.8% | 2.5% | 2.2% | 2.5% | 11.5% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 400 | 14.2% | 6.5% | 2.8% | 3.5% | 0.8% | 0.8% | 10.0% |
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 400 | 13.5% | 5.0% | 3.2% | 3.0% | 0.0% | 2.2% | 10.8% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 400 | 13.5% | 5.0% | 2.5% | 2.8% | 1.5% | 1.8% | 5.8% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 368 | 11.7% | 4.6% | 3.3% | 2.4% | 1.1% | 0.3% | 6.5% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 399 | 10.8% | 5.3% | 1.3% | 1.8% | 2.3% | 0.3% | 8.5% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 369 | 9.2% | 2.4% | 2.7% | 1.9% | 1.6% | 0.5% | 7.0% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 400 | 8.8% | 2.5% | 2.8% | 1.2% | 0.8% | 1.5% | 4.8% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 400 | 8.2% | 2.8% | 1.8% | 2.0% | 1.5% | 0.2% | 3.8% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 400 | 6.8% | 1.5% | 3.2% | 1.5% | 0.0% | 0.5% | 3.3% |

*Off-topic and its five reasons: Claude Sonnet 5.5's labels. Two models agree: the share both Claude Haiku 5.5 and GPT-6 Luna marked off-topic under the tightened rule.*

Two more things were counted on every answer, not on a sample. In Google AI Mode, 4.7% (Philippines) to 28.5% (Australia) of answers cite one of Google's own search pages as a source (a results page or the google.com home page). That is why Google ranks high in the source tables: of the answers that cite google.com at all, 92.5% to 99.2% cite one of those pages. And 4.1% to 9.3% of answers cite nothing at all; they stay in every denominator.

| Country | AI Mode answers citing Google's own search pages | AI Overviews doing the same | Answers with no citation | About driving licences (sample) | Looking for one site or login (sample) |
|---|---:|---:|---:|---:|---:|
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 18.9% | 7.0% | 5.1% | 2.2% | 29.0% |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 18.0% | 7.8% | 7.2% | 0.2% | 31.8% |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 17.7% | 5.8% | 5.5% | 2.0% | 31.5% |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 27.0% | 7.3% | 5.9% | 2.5% | 27.8% |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 9.1% | 3.1% | 7.0% | 0.5% | 17.5% |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 8.5% | 4.8% | 9.3% | 0.8% | 11.0% |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 9.7% | 3.2% | 7.1% | 0.0% | 16.2% |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 17.8% | 6.0% | 4.1% | 3.2% | 26.0% |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 28.5% | 8.0% | 4.1% | 2.0% | 29.2% |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 8.0% | 2.8% | 5.5% | 2.8% | 12.0% |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 12.0% | 4.1% | 5.9% | 5.0% | 11.8% |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 4.7% | 2.6% | 7.3% | 1.4% | 10.6% |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 20.8% | 4.2% | 4.2% | 3.8% | 22.0% |

*The first three columns are measured on every answer. The last two are estimates from the same labelled sample: prompts about driving lessons, tests and licences (counted as education here), and prompts looking for one named site, tool or login.*

## Which sources and searches lead in each country?

Pick a country to see its 15 most-cited sources across all platforms and the searches with the highest monthly search volume in its data (Ahrefs). Each search triggered an AI answer that was collected. Searches made only of symbols or digits are left out of the list.

### United States

*United States: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 32.4% |
| 2 | Reddit | Forums, Q&A | 15.9% |
| 3 | Wikipedia | Reference | 12.8% |
| 4 | Facebook | Social | 12.4% |
| 5 | usnews.com | Other websites | 10.1% |
| 6 | Google | Other websites | 9.7% |
| 7 | Instagram | Social | 6.1% |
| 8 | Quora | Forums, Q&A | 4.5% |
| 9 | niche.com | Other websites | 4.0% |
| 10 | Brand 5 | Education sites | 2.5% |
| 11 | LinkedIn | Social | 2.0% |
| 12 | collegeboard.org | Other websites | 1.8% |
| 13 | TikTok | Video | 1.8% |
| 14 | Brand 3 | Education sites | 1.7% |
| 15 | nih.gov | Government | 1.4% |

*United States: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | kahoot | 11,460,000 |
| 2 | clever | 11,270,000 |
| 3 | wikipedia | 3,320,000 |
| 4 | How can I access Clever? | 2,250,000 |
| 5 | How much does Clever cost per year? | 2,250,000 |
| 6 | How do I get epic? | 1,110,000 |
| 7 | google forms | 1,090,000 |
| 8 | classlink | 932,000 |
| 9 | blooket login | 906,000 |
| 10 | ohio state | 797,000 |
| 11 | blooket join | 768,000 |
| 12 | common app | 761,000 |

These are the United States figures by this page's method. The full US study, with topics and subtopics, is a separate pull: [AI search citations in education: the US study](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry).

### India

*India: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 25.7% |
| 2 | shiksha.com | Education sites | 11.0% |
| 3 | Facebook | Social | 10.4% |
| 4 | Google | Other websites | 10.1% |
| 5 | careers360.com | Education sites | 9.1% |
| 6 | Wikipedia | Reference | 9.0% |
| 7 | collegedunia.com | Education sites | 7.7% |
| 8 | Instagram | Social | 7.7% |
| 9 | Scribd | Document sharing | 7.3% |
| 10 | Quora | Forums, Q&A | 6.1% |
| 11 | vedantu.com | Education sites | 4.6% |
| 12 | testbook.com | Education sites | 4.3% |
| 13 | byjus.com | Education sites | 3.5% |
| 14 | Reddit | Forums, Q&A | 3.5% |
| 15 | justdial.com | Other websites | 3.3% |

*India: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | udise plus | 936,000 |
| 2 | satta 143 | 735,000 |
| 3 | nta | 721,000 |
| 4 | bharat result | 679,000 |
| 5 | cuims | 571,000 |
| 6 | neet | 559,000 |
| 7 | upsssc pet | 526,000 |
| 8 | typing speed test | 490,000 |
| 9 | emis | 446,000 |
| 10 | ssc gd | 436,000 |
| 11 | amizone | 412,000 |
| 12 | udiseplus | 386,000 |

Platforms, education sites and method for this country: [AI search citations in education: India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india).

### Japan

*Japan: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 16.3% |
| 2 | Yahoo! Chiebukuro | Forums, Q&A | 12.8% |
| 3 | minkou.jp | Education sites | 10.8% |
| 4 | Google | Other websites | 8.7% |
| 5 | Wikipedia | Reference | 7.8% |
| 6 | note.com | Social | 7.4% |
| 7 | benesse.ne.jp | Education sites | 6.7% |
| 8 | passnavi.obunsha.co.jp | Education sites | 4.0% |
| 9 | mynavi.jp | Other websites | 3.5% |
| 10 | shingakunet.com | Education sites | 3.1% |
| 11 | bestjuku.com | Education sites | 3.1% |
| 12 | Instagram | Social | 2.8% |
| 13 | jyuke-labo.com | Education sites | 2.7% |
| 14 | mext.go.jp | Government | 2.4% |
| 15 | keinet.ne.jp | Education sites | 2.4% |

*Japan: searches with the most monthly volume*

| # | Search | In English | Searches a month |
|---:|---|---|---:|
| 1 | マナビジョン | ManaVision | 247,000 |
| 2 | asd |  | 199,000 |
| 3 | it |  | 118,000 |
| 4 | 発達障害 | Developmental Disorders | 106,000 |
| 5 | 宅建 | Real Estate Broker License | 98,000 |
| 6 | 賃貸不動産経営管理士 | Certified Rental Property Management Specialist | 90,000 |
| 7 | 宅建 合格発表 | Real Estate Broker License Exam Results Announced | 80,000 |
| 8 | 英検 | Eiken | 79,000 |
| 9 | 資格 | Qualifications | 78,000 |
| 10 | Aマルとは何ですか？ | What is "A-Maru"? | 77,000 |
| 11 | 英検準2級 | Eiken Pre-Level 2 | 75,000 |
| 12 | 公認会計士 | Certified Public Accountant | 73,000 |

Platforms, education sites and method for this country: [AI search citations in education: Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan), also in its own language: [AI検索の引用元ランキング：日本の教育](https://venkatapagadala.com/ja/ai-retrieval-citations-research/education-industry/japan).

### United Kingdom

*United Kingdom: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 24.8% |
| 2 | Google | Other websites | 12.5% |
| 3 | Wikipedia | Reference | 11.2% |
| 4 | service.gov.uk | Government | 7.5% |
| 5 | Reddit | Forums, Q&A | 7.5% |
| 6 | Facebook | Social | 7.4% |
| 7 | gov.uk | Government | 7.2% |
| 8 | nhs.uk | Government | 5.2% |
| 9 | Instagram | Social | 3.4% |
| 10 | ofsted.gov.uk | Government | 3.0% |
| 11 | bbc.co.uk | Other websites | 2.9% |
| 12 | ucas.com | Education sites | 2.9% |
| 13 | twinkl.co.uk | Education sites | 2.8% |
| 14 | education.gov.uk | Government | 2.7% |
| 15 | thecompleteuniversityguide.co.uk | Education sites | 2.6% |

*United Kingdom: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | bromcom | 803,000 |
| 2 | ucas | 370,000 |
| 3 | parent pay | 322,000 |
| 4 | How to register ParentPay? | 247,000 |
| 5 | quiz | 220,000 |
| 6 | child benefit | 183,000 |
| 7 | Why is Educake called Educake? | 151,000 |
| 8 | Which schools use arbor? | 150,000 |
| 9 | wheel of names | 148,000 |
| 10 | rice purity test | 145,000 |
| 11 | parentpay | 124,000 |
| 12 | autism | 123,000 |

Platforms, education sites and method for this country: [AI search citations in education: United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom).

### Indonesia

*Indonesia: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 33.9% |
| 2 | Instagram | Social | 23.3% |
| 3 | Scribd | Document sharing | 19.1% |
| 4 | kemendikdasmen.go.id | Government | 10.0% |
| 5 | Wikipedia | Reference | 9.6% |
| 6 | Facebook | Social | 8.2% |
| 7 | ruangguru.com | Education sites | 7.0% |
| 8 | TikTok | Video | 6.8% |
| 9 | detik.com | Other websites | 6.2% |
| 10 | kumparan.com | Other websites | 4.5% |
| 11 | Google | Other websites | 4.5% |
| 12 | brainly.co.id | Forums, Q&A | 3.3% |
| 13 | halodoc.com | Other websites | 3.1% |
| 14 | tirto.id | Other websites | 3.1% |
| 15 | kompas.com | Other websites | 2.9% |

*Indonesia: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | kahoot | 712,000 |
| 2 | snbt | 254,000 |
| 3 | apa | 235,000 |
| 4 | sulingjar | 193,000 |
| 5 | dapodikdasmen | 179,000 |
| 6 | How to get free ChatGPT Plus for students? | 178,000 |
| 7 | sinta | 131,000 |
| 8 | nisn | 120,000 |
| 9 | contoh | 110,000 |
| 10 | jurnal | 105,000 |
| 11 | silayar.ut.ac.id login | 94,000 |
| 12 | publish or perish | 87,000 |

Platforms, education sites and method for this country: [AI search citations in education: Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia), also in its own language: [Sumber yang Paling Sering Dikutip AI: Pendidikan di Indonesia](https://venkatapagadala.com/id/ai-retrieval-citations-research/education-industry/indonesia).

### Brazil

*Brazil: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 43.7% |
| 2 | Instagram | Social | 25.1% |
| 3 | querobolsa.com.br | Education sites | 9.8% |
| 4 | Facebook | Social | 8.2% |
| 5 | Pinterest | Social | 7.5% |
| 6 | todamateria.com.br | Reference | 7.4% |
| 7 | Wikipedia | Reference | 6.0% |
| 8 | TikTok | Video | 5.9% |
| 9 | novaescola.org.br | Education sites | 5.9% |
| 10 | gov.br | Government | 5.8% |
| 11 | Google | Other websites | 5.4% |
| 12 | brasilescola.uol.com.br | Reference | 4.7% |
| 13 | sp.gov.br | Government | 4.4% |
| 14 | Scribd | Document sharing | 4.0% |
| 15 | educamaisbrasil.com.br | Education sites | 3.8% |

*Brazil: searches with the most monthly volume*

| # | Search | In English | Searches a month |
|---:|---|---|---:|
| 1 | Como entro no Serasa? |  | 274,000 |
| 2 | sas |  | 269,000 |
| 3 | O que é o método Steam? | What is the Steam method? | 265,000 |
| 4 | lattes |  | 180,000 |
| 5 | carteira nacional de habilitação | national driver's license | 146,000 |
| 6 | regra de 3 |  | 145,000 |
| 7 | sed |  | 122,000 |
| 8 | dia do diretor escolar |  | 113,000 |
| 9 | tea |  | 110,000 |
| 10 | estacio |  | 110,000 |
| 11 | O Alura é reconhecido pelo MEC? |  | 105,000 |
| 12 | autismo |  | 105,000 |

Platforms, education sites and method for this country: [AI search citations in education: Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil), also in its own language: [Pesquisa com IA e educação: os sites mais citados no Brasil](https://venkatapagadala.com/pt/ai-retrieval-citations-research/education-industry/brazil).

### Mexico

*Mexico: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 42.2% |
| 2 | Facebook | Social | 30.9% |
| 3 | TikTok | Video | 11.5% |
| 4 | Wikipedia | Reference | 11.1% |
| 5 | Instagram | Social | 10.3% |
| 6 | Pinterest | Social | 9.3% |
| 7 | sep.gob.mx | Government | 8.7% |
| 8 | Scribd | Document sharing | 8.5% |
| 9 | gob.mx | Government | 7.1% |
| 10 | unam.mx | Schools, universities | 6.6% |
| 11 | Google | Other websites | 4.5% |
| 12 | Canva | Other websites | 3.6% |
| 13 | mextudia.com | Education sites | 3.5% |
| 14 | unir.net | Schools, universities | 3.3% |
| 15 | SlideShare | Document sharing | 2.7% |

*Mexico: searches with the most monthly volume*

| # | Search | In English | Searches a month |
|---:|---|---|---:|
| 1 | beca rita cetina |  | 1,250,000 |
| 2 | mapa conceptual |  | 873,000 |
| 3 | mapa mental |  | 388,000 |
| 4 | beca |  | 387,000 |
| 5 | siase |  | 316,000 |
| 6 | subes |  | 205,000 |
| 7 | cuadro sinoptico |  | 198,000 |
| 8 | fone sep |  | 191,000 |
| 9 | ¿Cuáles son los 4 elementos de un mapa conceptual? | What are the four elements of a concept map? | 175,000 |
| 10 | ¿Cómo realizar un mapa conceptual? | How do you create a concept map? | 175,000 |
| 11 | blackboard uvm |  | 154,000 |
| 12 | mitec |  | 152,000 |

Platforms, education sites and method for this country: [AI search citations in education: Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico), also in its own language: [IA y educación en México: las fuentes más citadas por los buscadores con IA](https://venkatapagadala.com/es/ai-retrieval-citations-research/education-industry/mexico).

### Canada

*Canada: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 32.4% |
| 2 | Reddit | Forums, Q&A | 16.5% |
| 3 | Wikipedia | Reference | 14.8% |
| 4 | Facebook | Social | 10.4% |
| 5 | Google | Other websites | 8.3% |
| 6 | Instagram | Social | 6.0% |
| 7 | Brand 5 | Education sites | 4.1% |
| 8 | canada.ca | Government | 4.0% |
| 9 | utoronto.ca | Schools, universities | 3.0% |
| 10 | Brand 3 | Education sites | 2.7% |
| 11 | Quora | Forums, Q&A | 2.6% |
| 12 | alberta.ca | Government | 2.6% |
| 13 | LinkedIn | Social | 2.4% |
| 14 | gouv.qc.ca | Government | 2.4% |
| 15 | usnews.com | Other websites | 2.3% |

*Canada: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | powerschool | 377,000 |
| 2 | slope | 128,000 |
| 3 | rice purity test | 93,000 |
| 4 | typing test | 77,000 |
| 5 | tmu login | 65,000 |
| 6 | crs score calculator | 59,000 |
| 7 | ouac | 57,000 |
| 8 | school cash online | 56,000 |
| 9 | edsby | 53,000 |
| 10 | book creator | 51,000 |
| 11 | omnivox | 41,000 |
| 12 | What is a slide example? | 40,000 |

Platforms, education sites and method for this country: [AI search citations in education: Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada).

### Australia

*Australia: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 24.6% |
| 2 | Google | Other websites | 12.9% |
| 3 | Facebook | Social | 11.1% |
| 4 | Wikipedia | Reference | 10.2% |
| 5 | nsw.gov.au | Government | 9.7% |
| 6 | Reddit | Forums, Q&A | 8.9% |
| 7 | vic.gov.au | Government | 6.4% |
| 8 | Instagram | Social | 4.4% |
| 9 | vic.edu.au | Schools, universities | 4.0% |
| 10 | qld.gov.au | Government | 3.7% |
| 11 | tafensw.edu.au | Schools, universities | 3.4% |
| 12 | open.edu.au | Schools, universities | 2.9% |
| 13 | wa.edu.au | Schools, universities | 2.7% |
| 14 | nsw.edu.au | Schools, universities | 2.4% |
| 15 | unsw.edu.au | Schools, universities | 2.4% |

*Australia: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | blooket | 635,000 |
| 2 | How to start real estate in Australia? | 222,000 |
| 3 | storypark | 218,000 |
| 4 | test | 147,000 |
| 5 | clickview | 110,000 |
| 6 | nsw school holidays 2026 | 101,000 |
| 7 | spin the wheel | 85,000 |
| 8 | slope | 72,000 |
| 9 | wheel of names | 66,000 |
| 10 | pte | 50,000 |
| 11 | How do I access compass? | 47,000 |
| 12 | compass login | 45,000 |

Platforms, education sites and method for this country: [AI search citations in education: Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia).

### France

*France: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 31.0% |
| 2 | Wikipedia | Reference | 11.2% |
| 3 | Facebook | Social | 10.4% |
| 4 | service-public.gouv.fr | Government | 9.3% |
| 5 | education.gouv.fr | Government | 8.6% |
| 6 | letudiant.fr | Education sites | 7.9% |
| 7 | onisep.fr | Government | 6.2% |
| 8 | Instagram | Social | 4.9% |
| 9 | Google | Other websites | 3.7% |
| 10 | TikTok | Video | 3.1% |
| 11 | Indeed | Other websites | 3.0% |
| 12 | francetravail.fr | Government | 3.0% |
| 13 | maformation.fr | Education sites | 2.9% |
| 14 | vacances-scolaires-education.fr | Other websites | 2.9% |
| 15 | naitreetgrandir.com | Other websites | 2.2% |

*France: searches with the most monthly volume*

| # | Search | In English | Searches a month |
|---:|---|---|---:|
| 1 | ecole directe |  | 529,000 |
| 2 | pronote |  | 281,000 |
| 3 | toutatice |  | 237,000 |
| 4 | vacances scolaires |  | 229,000 |
| 5 | vacances scolaires 2026 |  | 225,000 |
| 6 | vacances scolaires 2027 |  | 219,000 |
| 7 | lycée connecté | Connected High School | 203,000 |
| 8 | vacances toussaint 2026 |  | 196,000 |
| 9 | permis de conduire |  | 154,000 |
| 10 | pcn |  | 127,000 |
| 11 | vacance scolaire 2026 |  | 110,000 |
| 12 | mon compte formation |  | 98,000 |

Platforms, education sites and method for this country: [AI search citations in education: France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france), also in its own language: [Recherche IA et éducation : les sources les plus citées en France](https://venkatapagadala.com/fr/ai-retrieval-citations-research/education-industry/france).

### Germany

*Germany: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 31.3% |
| 2 | Wikipedia | Reference | 13.8% |
| 3 | Google | Other websites | 5.8% |
| 4 | studyflix.de | Education sites | 5.4% |
| 5 | arbeitsagentur.de | Government | 4.6% |
| 6 | Instagram | Social | 4.1% |
| 7 | ausbildung.de | Education sites | 3.7% |
| 8 | Facebook | Social | 3.5% |
| 9 | Reddit | Forums, Q&A | 3.4% |
| 10 | ihk.de | Government | 2.8% |
| 11 | adac.de | Other websites | 2.4% |
| 12 | azubiyo.de | Education sites | 2.3% |
| 13 | bayern.de | Government | 1.9% |
| 14 | nrw.de | Government | 1.8% |
| 15 | cornelsen.de | Education sites | 1.7% |

*Germany: searches with the most monthly volume*

| # | Search | In English | Searches a month |
|---:|---|---|---:|
| 1 | canvas |  | 91,000 |
| 2 | webuntis |  | 66,000 |
| 3 | ferien 2026 |  | 53,000 |
| 4 | pisa studie 2026 |  | 52,000 |
| 5 | preply |  | 52,000 |
| 6 | Was heißt Test auf Deutsch? | What does "Test" mean in German? | 48,000 |
| 7 | sdui |  | 48,000 |
| 8 | untis |  | 43,000 |
| 9 | classroomscreen |  | 42,000 |
| 10 | mit |  | 37,000 |
| 11 | Was bedeutet Domino auf Deutsch? |  | 35,000 |
| 12 | Wie überprüft UNiDAYS? | How does UNiDAYS verify users? | 34,000 |

Platforms, education sites and method for this country: [AI search citations in education: Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany), also in its own language: [KI-Suche und Bildung: die meistzitierten Quellen in Deutschland](https://venkatapagadala.com/de/ai-retrieval-citations-research/education-industry/germany).

### Philippines

*Philippines: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 37.7% |
| 2 | Facebook | Social | 29.5% |
| 3 | Scribd | Document sharing | 20.9% |
| 4 | Wikipedia | Reference | 13.5% |
| 5 | Reddit | Forums, Q&A | 8.6% |
| 6 | SlideShare | Document sharing | 7.8% |
| 7 | study.com | Education sites | 7.0% |
| 8 | TikTok | Video | 4.3% |
| 9 | Pinterest | Social | 3.8% |
| 10 | researchgate.net | Document sharing | 3.7% |
| 11 | Instagram | Social | 3.5% |
| 12 | Quora | Forums, Q&A | 3.4% |
| 13 | Studocu | Document sharing | 3.1% |
| 14 | Google | Other websites | 3.0% |
| 15 | Brand 3 | Education sites | 3.0% |

*Philippines: searches with the most monthly volume*

| # | Search | Searches a month |
|---:|---|---:|
| 1 | spin the wheel | 602,000 |
| 2 | gclass | 139,000 |
| 3 | canvas | 137,000 |
| 4 | concept map | 103,000 |
| 5 | researchgate | 95,000 |
| 6 | class suspensions walang pasok | 86,000 |
| 7 | panatang makabayan | 65,000 |
| 8 | Is ZeroGPT as good as turnitin? | 52,000 |
| 9 | prc leris | 43,000 |
| 10 | class suspensions september 1 2026 | 43,000 |
| 11 | buwan ng wika 2026 theme | 42,000 |
| 12 | How can I write my background? | 35,000 |

Platforms, education sites and method for this country: [AI search citations in education: Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines).

### Spain

*Spain: most-cited sources, all platforms*

| # | Source | Kind | Answers citing it |
|---:|---|---|---:|
| 1 | YouTube | Video | 32.3% |
| 2 | Facebook | Social | 11.2% |
| 3 | Wikipedia | Reference | 10.9% |
| 4 | Instagram | Social | 10.2% |
| 5 | Google | Other websites | 8.4% |
| 6 | TikTok | Video | 6.1% |
| 7 | micole.net | Education sites | 4.1% |
| 8 | educaweb.com | Education sites | 4.0% |
| 9 | juntadeandalucia.es | Government | 3.4% |
| 10 | unir.net | Schools, universities | 3.1% |
| 11 | universidadeuropea.com | Schools, universities | 3.0% |
| 12 | todofp.es | Government | 2.8% |
| 13 | comunidad.madrid | Government | 2.7% |
| 14 | Reddit | Forums, Q&A | 2.3% |
| 15 | Scribd | Document sharing | 2.1% |

*Spain: searches with the most monthly volume*

| # | Search | In English | Searches a month |
|---:|---|---|---:|
| 1 | aula virtual |  | 501,000 |
| 2 | ¿Qué tipo de contenido puedo crear en Genially? | What kind of content can I create on Genially? | 134,000 |
| 3 | aeol cloud |  | 131,000 |
| 4 | educamosclm |  | 117,000 |
| 5 | raices |  | 108,000 |
| 6 | ¿Qué es Steam en la educación? | What is STEAM in education? | 88,000 |
| 7 | ¿Qué es el enfoque Steam en educación? | What is the STEAM approach to education? | 85,000 |
| 8 | educamadrid |  | 75,000 |
| 9 | campus |  | 70,000 |
| 10 | ¿Qué es el canvas? | What is the canvas? | 69,000 |
| 11 | campus virtual |  | 69,000 |
| 12 | genially |  | 67,000 |

Platforms, education sites and method for this country: [AI search citations in education: Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain), also in its own language: [Buscadores con IA y educación: las fuentes más citadas en España](https://venkatapagadala.com/es/ai-retrieval-citations-research/education-industry/spain).

## What was collected in each country?

3,724,208 AI answers to 3,025,212 different prompts, from 44 export files. Google AI Overviews are 58.2% to 75.3% of the answers in every country, so all-platform figures lean toward Google.

| Country | AI answers | Different prompts | Files | From AI Overviews | Top source | Second | Top named education site | Best of the 33 international brands |
|---|---:|---:|---:|---:|---|---|---|---|
| [United States](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) | 1,456,743 | 1,202,693 | 15 | 69.5% | YouTube (32.4%) | Reddit (15.9%) | study.com (1.4%) | Brand 5 (2.5%) |
| [India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india) | 629,880 | 502,228 | 7 | 65.9% | YouTube (25.7%) | shiksha.com (11.0%) | shiksha.com (11.0%) | Brand 5 (2.7%) |
| [Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan) | 274,068 | 203,706 | 3 | 60.8% | YouTube (16.3%) | Yahoo! Chiebukuro (12.8%) | minkou.jp (10.8%) | none in the top 60 |
| [United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom) | 222,184 | 170,206 | 2 | 58.2% | YouTube (24.8%) | Google (12.5%) | ucas.com (2.9%) | Brand 5 (2.0%) |
| [Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia) | 170,993 | 140,326 | 2 | 70.2% | YouTube (33.9%) | Instagram (23.3%) | ruangguru.com (7.0%) | none in the top 60 |
| [Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil) | 161,570 | 131,651 | 2 | 67.9% | YouTube (43.7%) | Instagram (25.1%) | querobolsa.com.br (9.8%) | Brand 6 (0.9%) |
| [Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico) | 141,634 | 120,569 | 1 | 73.1% | YouTube (42.2%) | Facebook (30.9%) | mextudia.com (3.5%) | Brand 6 (1.1%) |
| [Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada) | 131,414 | 111,522 | 1 | 72.6% | YouTube (32.4%) | Reddit (16.5%) | idp.com (2.1%) | Brand 5 (4.1%) |
| [Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia) | 128,845 | 104,677 | 1 | 63.9% | YouTube (24.6%) | Google (12.9%) | bettereducation.com.au (2.1%) | Brand 5 (1.9%) |
| [France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france) | 111,959 | 91,722 | 7 | 68.5% | YouTube (31.0%) | Wikipedia (11.2%) | letudiant.fr (7.9%) | none in the top 60 |
| [Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany) | 109,804 | 88,126 | 1 | 62.2% | YouTube (31.3%) | Wikipedia (13.8%) | studyflix.de (5.4%) | Brand 5 (0.8%) |
| [Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines) | 93,035 | 79,198 | 1 | 75.3% | YouTube (37.7%) | Facebook (29.5%) | study.com (7.0%) | Brand 3 (3.0%) |
| [Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain) | 92,079 | 78,588 | 1 | 65.9% | YouTube (32.3%) | Facebook (11.2%) | micole.net (4.1%) | none in the top 60 |

*Different prompts are counted within each country, so a prompt asked in two countries counts twice in the total. Files: the exports the country's answers came in, each checked against the row count Ahrefs reported.*

## How was this measured?

- **Data:** Ahrefs Brand Radar, AI responses, one export per country, data date 14 November 2026: every answer whose prompt Ahrefs files under Jobs and Education > Education, with no site filter. 3,724,208 answers in 13 countries, dated 17 August 2026 to 14 November 2026.
- **Measure:** the share of answers that cite a source, or a kind of source, at least once.
- **Kinds of source:** each cited page gets one kind by fixed rules (domain lists and suffixes such as .gov or .ac.jp), the same in every country. A site the rules do not name falls under Other websites, which still holds some local education and news sites, so the education-site shares are a floor.
- **United States:** The United States is measured here the same way as the other 12 countries: every education answer, with no site filter, dated 17 August 2026 to 14 November 2026. The [US study page](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry) is a separate, deeper pull (1,184,146 answers dated 25 June 2026 to 1 October 2026 that cite or mention one of 33 education sites, classified by topic), so the two pages give different figures for the United States: YouTube is cited in 30.9% of answers there and 32.4% here.
- **Missing answers:** France is missing 1,492 answers (ChatGPT answers with keyword volume 101 and up): the export failed on every attempt.
- **Off-topic estimate:** 5,136 answers drawn at random, about 400 per country, the prompt behind each labelled by AI models against a written rule. The rule counts as education anything about learning, teaching or training, or about an institution, programme, exam, qualification, learning tool, school logistics or student money; it counts as off-topic parenting and baby care, games and celebrities, shopping, and anything else. Country figures are one model's labels (Claude Sonnet 5.5); the lower figure is the share two other models (Claude Haiku 5.5 and GPT-6 Luna) both marked off-topic under a tightened version of the rule. These are estimates, and no answer has been removed because of them.
- **Platform mix:** Google AI Overviews are most of the answers in every country, so all-platform figures lean toward Google. Each country page breaks the numbers down by platform.
- **One snapshot:** this is one pull, not a trend.

## How to cite this study

> **Suggested citation:** Pagadala, V. (2026). AI Search Citations in Education by Country (2026). 3,724,208 AI answers in 13 countries, Ahrefs Brand Radar, answers dated 17 August 2026 to 14 November 2026. https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/by-country

The data files on this page are licensed under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/): you may reuse them, with credit to this study.

- [Every country, source types and top source (CSV)](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/by-country/countries.csv)
- [Data quality by country (CSV)](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/by-country/data-quality.csv) · Off-topic estimate by reason, answers citing Google's own search pages, answers with no citation
- [United States, this page's method: top cited sources (CSV)](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-states/top-cited-sources.csv)

- [AI search citations in education: the US study](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry)
- [AI search citations in education: India](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/india)
- [AI search citations in education: Japan](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/japan)
- [AI search citations in education: United Kingdom](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/united-kingdom)
- [AI search citations in education: Indonesia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia)
- [AI search citations in education: Brazil](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/brazil)
- [AI search citations in education: Mexico](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/mexico)
- [AI search citations in education: Canada](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/canada)
- [AI search citations in education: Australia](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/australia)
- [AI search citations in education: France](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/france)
- [AI search citations in education: Germany](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/germany)
- [AI search citations in education: Philippines](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/philippines)
- [AI search citations in education: Spain](https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/spain)
- [AI Retrieval & Citations Research: every industry and country](https://venkatapagadala.com/ai-retrieval-citations-research)

### Which source does AI cite most for education questions around the world?

YouTube is the most-cited source for education questions in all 13 countries, from 16.3% of answers (Japan) to 43.7% (Brazil). Below it, every country's AI answers lean on their own sources: shiksha.com in India, minkou.jp in Japan, ucas.com in the United Kingdom, ruangguru.com in Indonesia. From 3,724,208 AI answers dated 17 August 2026 to 14 November 2026.

### In which country does AI cite YouTube most for education questions?

Brazil: 43.7% of AI answers to education questions there cite YouTube, against 16.3% in Japan.

### Do AI answers cite local education sites outside the US?

Yes. Education sites appear in 42.7% of answers in Japan, and in each country the most-cited education site outside the study's 33 international brands is: shiksha.com (India), minkou.jp (Japan), ucas.com (United Kingdom), ruangguru.com (Indonesia), querobolsa.com.br (Brazil), mextudia.com (Mexico), idp.com (Canada), bettereducation.com.au (Australia), letudiant.fr (France), studyflix.de (Germany), study.com (Philippines), micole.net (Spain).

### Where does AI cite government websites most for education questions?

France (37.3% of answers), then Australia (31.7%) and the United Kingdom (28.2%).

### Do ChatGPT and Google AI Overviews cite the same sources for education questions?

No. Google AI Overviews cite a video in 25.2% (Japan) to 61.2% (Brazil) of their answers; ChatGPT cites one in at most 0.4% in any country. ChatGPT's most-cited source is a government or public-agency site in 11 of the 13 countries.

### How much of the data is not about education?

An estimated 9% to 12% across the 13 countries. In a random sample of 5,136 answers, one AI model marked 12.3% of answers as off-topic (from 6.8% in India to 18.8% in France), and two other models with a tightened rule both marked 8.8%. It is an estimate, not a count, and nothing has been removed from the figures on this page.

### Why do the United States figures differ from the US study page?

The United States is measured here the same way as the other 12 countries: every education answer, with no site filter, dated 17 August 2026 to 14 November 2026. The US study page is a separate, deeper pull (1,184,146 answers dated 25 June 2026 to 1 October 2026 that cite or mention one of 33 education sites, classified by topic), so the two pages give different figures for the United States: YouTube is cited in 30.9% of answers there and 32.4% here.

### How should I cite this study?

Pagadala, V. (2026). AI Search Citations in Education by Country (2026). 3,724,208 AI answers in 13 countries, Ahrefs Brand Radar, answers dated 17 August 2026 to 14 November 2026. https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/by-country