Industries · 3,180 categories

Google Ads Products and Services categories

Google Ads Products and Services categories, as Google publishes it (2025-08-20): 3,180 categories, 22 top-level industries at the top, up to 7 levels deep. Search it, browse it as a tree, and see which names it shares with the other lists on this site.

Google describes the file as “Human-readable Products and Services categories and corresponding criterion IDs.”

Download the full list: Excel (145 KB) · CSV (361 KB) · 3,180 rows, each with the other lists that use the same or a similar name. CC BY 4.0, Google.

categories: 3,180
top-level industries: 22
Levels: 7
Version: 2025-08-20
Same name in another list: 440and 50 with only a similar name

Find a category in Google Ads

Google: blueChatGPT V1: greenOverture: pinkShopify: yellowNAICS: grey

Loading all 3,180 rows of Google Ads Products and Services categories…

Apparel10021
- Apparel Accessories10178
- Clothing10176
- Dry Cleaning & Alterations10907
- Footwear10177
- Jewelry10171
- Rain Gear13355
Arts & Entertainment10013
- Arts & Entertainment Awards13530
- Cartoons13760
- Comics & Graphic Novels10723
- Entertainment Industry10105
- Entertainment Media Retailers13670
- Event Entertainment10104
- Events, Shows & Cultural Attractions10111
- Fun & Trivia13425
- Humor & Jokes10106
- Movies & Films13417
- Music & Audio10109
- Offbeat13566
- Sports Entertainment10110
- TV & Video10103
- Visual Art & Design13388
Beauty & Personal Care10005
- Anti-Aging10050
- Body Art13422
- Fashion & Style13636
- Hair Care10055
- Hygiene & Toiletries10060
- Insect Repellent13866
- Lip Care10053
- Make-Up & Cosmetics10054
- Nail Care10051
- Oral Care10059
- Perfumes & Fragrances10057
- Shaving & Grooming10058
- Skin Care10047
- Spa & Medical Spa10049
- Tanning & Sun Care10048
Business & Industrial10004
- Aerospace & Defense13864
- Agriculture13460
- Building Construction & Maintenance10282
- Business Management10276
- Chemical Industry13491
- Commercial & Industrial Printing10307
- Design & Engineering10273
- Energy Industry10295
- Fishing Industry13676
- Food Production13844
- Food Service Industry10301
- Import & Export13841
- Industrial Goods & Manufacturing13464
- Janitorial Products & Services10308
- Manufacturing13804
- Office10300
- Retail Trade10290
- Scientific Equipment & Services10294
- Security Equipment & Services10299
- Shipping & Packing10305
- Veterinary Equipment & Supplies11235
Computers & Consumer Electronics10019
- Computers10168
- Consumer Electronics10167
Dining & Nightlife10020
- Dining & Nightlife Reviews, Guides & Listings11870
- Nightclubs, Bars & Music Clubs13439
- Restaurants10169
Family & Community10002
- Baby, Parenting & Family10030
- Community Service & Social Organizations10028
- Domestic & Personal Resources10029
- Faith & Belief10231
- Romance & Relationships10031
Finance10012
- ATM Sales & Processing10100
- Accounting & Auditing11093
- Banking10093
- Business Finance10096
- Business News & Media10098
- Credit & Lending10097
- Financial Planning & Management10092
- Grants, Scholarships & Financial Aid10099
- Insurance10102
- Investing10095
- Money Transfer & Wire Services10094
Food & Groceries10010
- Beverages10083
- Food10082
- Household Supplies10081
- Online Grocery Shopping & Grocery Delivery10084
Health10011
- Biotech & Pharmaceutical10088
- Health Care Services10091
- Health Conditions & Concerns10085
- Medical Devices, Equipment & Supplies10087
- Nutrition & Dieting10086
- Pharmacy10089
- Professional Medical Resources10090
Hobbies & Leisure10015
- Ancestry & Genealogy10133
- Antiques & Collectibles10135
- Arts & Crafts10131
- Astronomy13569
- Birding10134
- Camping & Outdoor Recreation10113
- Cooking10128
- Gardening13658
- Pets & Animals10130
- Photo & Video10132
- Prizes & Competitions13405
- Recreational Activity Education10136
- Scale Models & Model Building10129
- Toys & Games10125
- Wine & Beer Collecting & Brewing10126
Home & Garden10009
- Bathroom10415
- Bedding & Linens11589
- Doorbells & Door Knockers13650
- Home & Garden Media & Publications10414
- Home Appliances10412
- Home Decor & Interior Decorating10405
- Home Furniture10413
- Home Heating & Cooling10418
- Home Improvement & Maintenance10404
- Home Laundry10417
- Home Safety & Security10411
- Home Storage & Organization10408
- Kitchen & Bathroom Cabinets11282
- Kitchen & Dining10410
- Lights & Lighting10419
- Residential Cleaning10399
- Watch & Clock Repair10400
- Water Filters10407
- Yard, Garden & Patio10406
Internet & Telecom10007
- Cable Services13420
- Calling Cards11509
- Internet13418
- Satellite Services13421
- Teleconferencing11507
- Telegrams13662
- Telephony10878
- VOIP11506
Jobs & Education10016
- Alumni & Classmate Resources10140
- Education & Training10141
- Jobs & Careers10139
Law & Government10018
- Census Services13661
- Emergency Services10158
- Government13414
- Government Consulting & Contracting13343
- Law Enforcement & Protective Services10162
- Legal10163
- Military10159
- Politics10156
- Public Services10160
News, Media & Publications10108
- Apparel Media & Publications10586
- Books & Literature10112
- Celebrities & Entertainment News10584
- Health Media & Publications10576
- Local News, Media & Publications13700
- Magazines & Magazine Subscriptions11866
- Men's Interests Media & Publications10573
- Newspapers13647
- Online Media13691
- Political News & Media13648
- Publishing11867
- Reference Materials & Resources10756
- Teen Media & Publications13777
- Vehicle Media & Publications10023
- Weather13426
- Women's Interests Media & Publications10581
- World News & Media13451
Occasions & Gifts10006
- Cards & Greetings10364
- Flower Arrangements10362
- Gifts10365
- Holidays & Seasonal Events13509
- Parties & Party Supplies10368
- Singing Telegrams10372
- Special Occasions13493
Real Estate10003
- Commercial & Investment Real Estate10043
- Escrow & Real Estate Titling10041
- House Plans & Floor Plans10037
- Housing Market & Real Estate Prices13784
- Private Communities10036
- Property Development10039
- Property Inspections & Appraisals10034
- Property Management10033
- Real Estate Agents & Brokerages10040
- Real Estate Auctions13649
- Real Estate Listings10042
- Relocation & Household Moving10035
- Vacation Properties & Second Homes10038
Retailers & General Merchandise13575
- Coupons & Rebates13441
- Informal Selling & Exchanging13810
- Rental Services13842
- Shopping Portals & Search Engines13860
- Wholesalers & Liquidators13719
Sports & Fitness10014
- Boating & Water Recreation10117
- Fitness10123
- Sporting Goods10121
- Sports13605
- Sports & Fitness Apparel10115
- Sports Equipment Rental Services10120
- Sports Fan Gear & Apparel10116
- Sports Instruction & Coaching10122
- Sports News & Media10114
- Sports Programs & Camps10119
Travel & Tourism10017
- Accommodations10142
- Air Travel10144
- Cruises & Cruise Services10153
- Last Minute Travel10147
- Luggage & Travel Accessories10143
- Luggage Services10152
- Luxury Travel13594
- Specialty Travel10150
- Tour Operators10148
- Tourist Attractions & Destinations10145
- Transportation & Excursions10146
- Travel Booking Services10151
- Travel Documents10843
- Travel Media & Publications10578
- Vacation Packages10154
Vehicles10001
- Boats & Watercraft10027
- Driving Instruction & Driver Education10191
- Motor Vehicles10024
- Personal Airplanes & Aircraft10022
- Vehicle Auctions10190
- Vehicle Dealers13655
- Vehicle Donation & Removal10198
- Vehicle Emissions10195
- Vehicle History Reports10978
- Vehicle Parts & Accessories10026
- Vehicle Repair & Maintenance10193
- Vehicle Specs, Reviews & Comparisons10196
- Vehicle Towing10194
- Vehicle Warranties & Protection Plans10188
- Vehicle Window Tinting10980

How does this site use this list?

This site files its industry research under these criterion IDs. A study is linked to the category it covers, and that category carries a badge in the tree that opens a panel linking the study. So far, 1 of the 3,180 categories holds data:

Jobs & Education / Education & Training · 10141
study Most-Cited Sources in AI Search: Education Industry (2026)
Which sources AI answers cite for education questions, by AI platform and by topic.
Show it in the tree

How are names matched with the other lists?

Same name: the two names are equal after lowercasing, trimming spaces at both ends and reading _ as a space.
Similar name: the two names are equal after lowercasing, trimming spaces at both ends, reading _ as a space, writing & as and, and dropping from either name a final s that does not follow another s, or a final es after s, x, z, ch or sh.
A list is named under “Similar name in” only when it has no category with the same name. Names are compared by these two rules only: no translation, no fuzzy matching and no AI matching.

Where does this list come from?

This copy has 3,180 categories: 22 top-level industries at the top, up to 7 levels deep.

The categories and their criterion IDs are Google's. Google publishes them with the Google Ads API documentation, on its Codes and formats page under “Product and service categories”. This page shows that file as Google last modified it on August 20, 2025 (266,947 bytes, MD5 7b6684f4ea5e2ab21ec07e4ceb02d555), arranged as a tree by its paths, in Google's order. The copy is checked against Google's file by its MD5; the last check, on November 10, 2026 (US Eastern time), found the same file.

License: Google (where it says so): “Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License.” Shared here under CC BY 4.0. Read on November 10, 2026.

Publisher: Google
Version: 2025-08-20
Source page: https://developers.google.com/google-ads/api/data/codes-formats
File: productsservices_2025-08-20.csv (266,947 bytes, last modified August 20, 2025)
Fetched: November 10, 2026
SHA-256: d9df726fa9c67d3f8af63bc3c2f97af63a2dc7312fce7f621e0a63b4b76fdc85

Last checked against Google's file on November 10, 2026.

The other lists

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Google Ads Products and Services categories
3,180 categories
Google · 2025-08-20
License: CC BY 4.0
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License: MIT, Copyright (c) Shopify
Industries
North American Industry Classification System (NAICS), 2022
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U.S. Census Bureau · 2022
Reuse: census.gov open data statement

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