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Dan Hinckley

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Dan Hinckley

CTO & Co-Founder

Go Fish Digital

1 talk

About

CTO and Co-Founder of Go Fish Digital. Built Barracuda — a SERP-scraping + LLM-scoring tool that turns 4-hour content audits into 4-minute ones.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

The Shift in Search Engines to Answer Engines

6:45 PM7:30 PM · Tech SEO Connect 2024

Built Barracuda — an internal tool that scrapes competitors, embeds the data, and generates SEO insights. 4-hour audits → 4 minutes.

  • Vector embeddings DB = give LLMs accurate, retrievable grounding
  • Function calls fix LLM math/counting failures — let it call a calculator
  • Tell the model 'say I don't know' — error rates drop dramatically
  • Barracuda automates content gap, internal linking, alt text, topical authority