Back to SEO Week 2026
Fili Wiese

Photo · initials

Speaker Profile

Fili Wiese

SEO Consultant · Ex-Google Engineer

SearchBrothers

1 talk
LinkedIn

About

Independent consultant, ex-Google search engineer. Maps the cloud-environment SEO traps — staging subdomains, CDN canonical mishaps, serverless cold starts, and how to defuse them.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

Improving SEO in Cloud Environments

12:00 PM – 12:45 PM · Tech SEO Connect 2024

60% of the web is duplicate content — and cloud environments make it worse. Staging subdomains, CDN canonicals, serverless cold starts, and load-balancer URLs all leak into the index.

  • →Treat URLs like immutable database row IDs — never change them casually
  • →Audit hostnames + subdomains regularly — Walmart staging was indexed
  • →Log full URLs with protocols + subdomain — partial logs lie
  • →Cloud Run / serverless: hard-code canonicals to defeat load-balancer leakage
  • →Optimize TTFB + warm instances — cold starts hurt rankings