panelBotify Connect US 2024· Tuesday, October 1, 2024· Austin
Beyond Search: How Customer Experience Is Adapting
1:30 PM – 2:15 PM · Connect US 2024
With Lauri Joffe (American Freight) + Noam Paransky (Tapestry). Gen Z's search behavior is bifurcating — social/visual win the brand-discovery moment.
- →Gen Z: only 64% use traditional search (vs 94% older)
- →Visual search + TikTok = brand discovery for younger cohorts
- →Four-part exec framework: cost · revenue · enabling tech · fear