Jori Ford

Chief Marketing & Product Officer

FoodBoss

The Science2 talks

About

CMO and CPO at FoodBoss. Created the Hybrid Engine Score — a weekly, measurable system that separates real signal from noise across rankings, AI Overviews, and assistant retrieval.

Talks · 2

talkSEO Week 2026· Monday, April 27, 2026· New York City, NY

HEO: The Hybrid Engine Score

2:30 PM – 3:00 PM · Day 01 · The Science

Hybrid Engine Optimization — a weekly, measurable scoring system that separates noise from signal across rankings, AI Overviews, and assistant retrieval.

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

Chasing the Googlebot Trail

2:15 PM – 3:00 PM · Tech SEO Connect 2024

Crawling is the most underestimated lever in SEO. GSC's crawl stats only tell part of the story — heat-map Googlebot's entry points and identify dead zones.

→Crawl total ≠ better — depends on site size and goals
→Use DOM Content Load as response-time proxy (server-side metrics lie)
→Heat-map Googlebot entry points to find content hubs vs dead zones
→Auto-download crawl data with Apps Script + ChatGPT
→GSC Host Status only flags after 90 days — too late