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Krista Dalton

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Speaker Profile

Krista Dalton

Director of SEO

Tecovas

1 talk

About

Director of SEO at Tecovas. Translates technical SEO into customer-experience language the C-suite responds to.

Talks · 1

panelBotify Connect US 2024· Tuesday, October 1, 2024· Austin

Uniting Search, SEOs, & the C-Suite

3:45 PM4:30 PM · Connect US 2024

With Chris Long (GoFish), Praneet Nigam (Signet), Jacque Urick (Realtor.com), Cody Walker (Maui Jim), Adrien Ménard. How to talk to executives about SEO.

  • Translate SEO into customer-experience metaphors
  • SEO is not free — surface the real investment
  • Pre-empt the AI question, don't dodge it