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Lazarina Stoy

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Lazarina Stoy

Founder

MLOpsSEO

1 talk
LinkedIn

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Founder of MLOpsSEO. Practical machine learning for daily SEO work — entity recognition, fuzzy matching, content moderation, and why ChatGPT loses to fine-tuned models on precision tasks.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

How to Incorporate Machine Learning Into Your SEO Day-to-Day

4:30 PM – 5:15 PM · Tech SEO Connect 2024

Practical ML for SEOs: text classification, keyword clustering, fuzzy matching, content moderation, transcription. Why fine-tuned models beat ChatGPT on precision tasks.

  • →Supervised (regression/classification) for consistency — unsupervised (clustering) for exploration
  • →Google NLP API > ChatGPT for entity extraction + classification (precision scores)
  • →BERTopic > LDA for big-site topic clustering
  • →Don't aim for perfection — aim for automation + human oversight