What does AI cite most for education questions in Indonesia?
Ranked by the share of answers that cite each source at least once, across 170,993 answers from Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Google Gemini. YouTube leads; ruangguru.com is the most-cited Indonesian education site (7.0%).
In 170,993 AI answers about education in Indonesia, the most-cited source is YouTube (33.9% of answers), then Instagram (23.3%) and Scribd (19.1%).
Most-cited sources · % of answers citing
- 1
YouTubeVideo33.9% - 2
InstagramSocial and creator23.3% - 3
ScribdDocument sharing19.1% - 4
kemendikdasmen.go.idGovernment10% - 5
WikipediaReference9.6% - 6
FacebookSocial and creator8.2% - 7
ruangguru.comEducation sites7% - 8
TikTokVideo6.8% - 9
detik.comOther websites6.2% - 10
kumparan.comOther websites4.5% - 11
GoogleOther websites4.5% - 12
brainly.co.idForums and Q&A3.3% - 13
halodoc.comOther websites3.1% - 14
tirto.idOther websites3.1% - 15
kompas.comOther websites2.9%
Source mix
- Education sites18.5%
- Video37.8%
- Forums and Q&A5.3%
- Social and creator32.3%
- Reference10.8%
- Document sharing20.1%
- Schools and universities43.4%
- Government22.2%
- Other websites73.2%
% of answers citing each type at least once.
| # | Source | Type | % of answers |
|---|---|---|---|
| 1 | youtube.com | Video | 33.9% |
| 2 | instagram.com | Social and creator | 23.3% |
| 3 | scribd.com | Document sharing | 19.1% |
| 4 | kemendikdasmen.go.id | Government | 10.0% |
| 5 | wikipedia.org | Reference | 9.6% |
| 6 | facebook.com | Social and creator | 8.2% |
| 7 | ruangguru.com | Education sites | 7.0% |
| 8 | tiktok.com | Video | 6.8% |
| 9 | detik.com | Other websites | 6.2% |
| 10 | kumparan.com | Other websites | 4.5% |
| 11 | google.com | Other websites | 4.5% |
| 12 | brainly.co.id | Forums and Q&A | 3.3% |
| 13 | halodoc.com | Other websites | 3.1% |
| 14 | tirto.id | Other websites | 3.1% |
| 15 | kompas.com | Other websites | 2.9% |
What each source type includes
- ·Education sites: course and tutoring platforms, test-prep and cram schools, school and university guides, and the 33 anonymized international sites.
- ·Video: YouTube, TikTok, Vimeo, TED and other video hosts.
- ·Forums and Q&A: Reddit, Quora, Yahoo! Chiebukuro, gutefrage.net, Brainly and other Q&A sites.
- ·Social and creator: Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, note.com, blogs.
- ·Reference: Wikipedia, Britannica, dictionaries.
- ·Document sharing: Scribd, SlideShare, Studocu, Course Hero, ResearchGate.
- ·Schools and universities: universities, colleges and school websites (.edu, .ac.jp, .edu.au and similar).
- ·Government: government and public bodies (.gov, .go.jp, .gouv.fr, ministries, regions, employment agencies).
- ·Other websites: everything else: publishers, news, software vendors, job boards, shops.
Which Indonesian education sites does AI cite most?
Education sites (course and tutoring platforms, test-prep and cram schools, school and university guides) appear in 18.5% of answers. These are the ones AI cites most in Indonesia:
| # | Source | % of answers |
|---|---|---|
| 1 | ruangguru.com | 7.0% |
| 2 |  gramedia.com | 2.8% |
| 3 |  brainacademy.id | 2.6% |
| 4 |  sevima.com | 1.9% |
| 5 |  zenius.net | 1.1% |
| 6 | idp.com | 0.9% |
Which sources does each AI platform cite in Indonesia?
The platform changes the answer. Google's AI Overviews and AI Mode cite video in up to 49.1% of answers; ChatGPT, Perplexity, Copilot and Gemini in at most 1.9%. Pick a platform to see its own ranking.
AI platform
In 170,993 AI answers about education in Indonesia, the most-cited source is YouTube (33.9% of answers), then Instagram (23.3%) and Scribd (19.1%).
Most-cited sources · % of answers citing
- 1YouTubeVideo33.9%
- 2InstagramSocial and creator23.3%
- 3ScribdDocument sharing19.1%
- 4kemendikdasmen.go.idGovernment10%
- 5WikipediaReference9.6%
- 6FacebookSocial and creator8.2%
- 7ruangguru.comEducation sites7%
- 8TikTokVideo6.8%
- 9detik.comOther websites6.2%
- 10kumparan.comOther websites4.5%
- 11GoogleOther websites4.5%
- 12brainly.co.idForums and Q&A3.3%
- 13halodoc.comOther websites3.1%
- 14tirto.idOther websites3.1%
- 15kompas.comOther websites2.9%
Source mix
- Education sites18.5%
- Video37.8%
- Forums and Q&A5.3%
- Social and creator32.3%
- Reference10.8%
- Document sharing20.1%
- Schools and universities43.4%
- Government22.2%
- Other websites73.2%
% of answers citing each type at least once.
| Platform | Answers | Most-cited source | Video | Forums and Q&A | Education sites | Government |
|---|---|---|---|---|---|---|
| All platforms | 170,993 | YouTube33.9% | 37.8% | 5.3% | 18.5% | 22.2% |
| AI Overviews | 120,094 | YouTube44.3% | 49.1% | 6.8% | 21.8% | 22.8% |
| AI Mode | 38,473 | Instagram14.8% | 14.2% | 2.0% | 12.7% | 22.7% |
| ChatGPT | 3,217 | kemendikdasmen.go.id17.6% | 0.1% | 0.0% | 5.2% | 32.7% |
| Perplexity | 3,046 | detik.com9.1% | 1.9% | 0.2% | 7.6% | 15.7% |
| Copilot | 3,130 | detik.com10.5% | 0.2% | 0.2% | 4.7% | 6.0% |
| Gemini | 3,033 | Scribd3.3% | 0.8% | 0.2% | 2.3% | 1.9% |
What do people in Indonesia ask AI about education?
The education searches with the highest monthly search volume in this data (Ahrefs). Each one triggered an AI answer that was collected.
| Search | Monthly searches |
|---|---|
| kahoot | 712,000 |
| snbt | 254,000 |
| apa | 235,000 |
| sulingjar | 193,000 |
| dapodikdasmen | 179,000 |
| How to get free ChatGPT Plus for students? | 178,000 |
| sinta | 131,000 |
| nisn | 120,000 |
| contoh | 110,000 |
| jurnal | 105,000 |
| silayar.ut.ac.id login | 94,000 |
| publish or perish | 87,000 |
How does Indonesia compare with other countries?
The same measure in every country of the study, all platforms. See all countries side by side.
| Country | Answers | Video | Education sites | Forums and Q&A | Government |
|---|---|---|---|---|---|
| United States | 1,456,743 | 33.1% | 12.4% | 18.3% | 13.6% |
| India | 629,880 | 25.7% | 41.9% | 11.3% | 14.1% |
| Japan | 274,068 | 16.5% | 42.7% | 13.1% | 11.6% |
| United Kingdom | 222,184 | 25.5% | 26.7% | 9.0% | 28.2% |
| Indonesia | 170,993 | 37.8% | 18.5% | 5.3% | 22.2% |
| Brazil | 161,570 | 45.6% | 25.3% | 3.9% | 19.6% |
| Mexico | 141,634 | 47.4% | 18.4% | 3.1% | 24.9% |
| Canada | 131,414 | 33.1% | 24.1% | 18.0% | 18.3% |
| Australia | 128,845 | 25.2% | 20.9% | 9.8% | 31.7% |
| France | 111,959 | 32.8% | 27.1% | 2.2% | 37.3% |
| Germany | 109,804 | 32.1% | 29.2% | 4.9% | 19.1% |
| Philippines | 93,035 | 40.2% | 31.0% | 14.5% | 16.5% |
| Spain | 92,079 | 34.9% | 27.4% | 2.7% | 26.8% |
How was this measured?
- ·Data: Ahrefs Brand Radar, AI responses, Indonesia, data date 14 November 2026: every answer whose prompt Ahrefs files under Jobs and Education > Education (including its subcategories), with no site filter. 170,993 rows exported in slices under Ahrefs' row cap, each checked against the count Ahrefs showed.
- ·Answers: 170,993 unique answers after removing duplicates (same platform, prompt, opening text and date), dated 17 August 2026 to 14 November 2026.
- ·Platforms: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Google Gemini. Grok was paused in Ahrefs during this period.
- ·Measure: the share of answers that cite a source, or a source type, at least once.
- ·Source types: each cited page is assigned one type by fixed rules (domain lists and suffixes such as .gov or .ac.jp), the same rules in every country.
- ·Anonymized sites: the 33 international education sites of the US study are shown as Brand 1 to Brand 33, numbered by how many answers cite them across all countries.
- ·Platform mix: Google AI Overviews are 70.2% of the answers here, so all-platform figures lean toward Google.
- ·One snapshot: this is one pull, not a trend.
How to cite this study
Suggested citation
Pagadala, V. (2026). Most-Cited Sources in AI Search: Education in Indonesia. 170,993 AI answers, Ahrefs Brand Radar (Indonesia), answers dated 17 August 2026 to 14 November 2026. https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia
The data files on this page are licensed under CC BY 4.0: you may reuse them, with credit to this study.
Sources & further reading
Go deeper
Which source does AI cite most for education questions in Indonesia?
YouTube. It is cited in 33.9% of 170,993 AI answers to education questions in Indonesia, ahead of Instagram (23.3%) and Scribd (19.1%).
Which Indonesian education sites does AI cite most?
ruangguru.com (7.0% of answers), gramedia.com (2.8%) and brainacademy.id (2.6%). Education sites as a group appear in 18.5% of answers in Indonesia.
Does ChatGPT cite different sources than Google AI Overviews in Indonesia?
Yes. On Google AI Overviews the most-cited source is YouTube (44.3% of its answers); on ChatGPT it is kemendikdasmen.go.id (17.6%). Video appears in 49.1% of AI Overviews answers and 0.1% of ChatGPT answers.
How often does AI cite YouTube for education questions in Indonesia?
YouTube is cited in 33.9% of AI answers to education questions in Indonesia, all platforms combined.
How should I cite this study?
Pagadala, V. (2026). Most-Cited Sources in AI Search: Education in Indonesia. 170,993 AI answers, Ahrefs Brand Radar (Indonesia), answers dated 17 August 2026 to 14 November 2026. https://venkatapagadala.com/ai-retrieval-citations-research/education-industry/indonesia
Why are some education sites anonymized?
The study is about where AI answers get their sources, not about any one company. The 33 international education sites of the US study are shown as Brand 1 to Brand 33; local sites are named.