From Showing Up to Winning: An IR & Systems-Level View of AI Search
Speaker
SVP Strategy, Siteimprove
SVP of Strategy at Siteimprove. Breaks AI search into the underlying pipeline — crawlability, rendering, semantic structure, retrieval, synthesis, and citation reuse — so visibility reporting measures mechanism, not appearance.
Abstract
Most AI visibility reporting measures appearance, not mechanism. Break AI search into the underlying pipeline — crawlability, rendering, semantic structure, retrieval, synthesis, citation reuse.
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SEO Week 2026 · From Showing Up to Winning: An IR & Systems-Level View of AI Search
Monday, April 27, 2026 · Jeff Coyle
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