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Kevin Indig

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Kevin Indig

Growth Advisor

Hims · Dropbox · Reddit

1 talk
LinkedIn

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Growth advisor for Hims, Dropbox, Reddit, and others. Argues SEO recommendations don't fail because of the data — they fail because of the pitch. Story-based pitching ships work.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

Getting Technical SEO Work Done at Fortune 100 Companies

10:30 AM – 11:15 AM · Tech SEO Connect 2024

The SEO 'Ship Show': <50% of recommendations get implemented. The fix isn't more data — it's story-based pitching, three-priority focus, and explicit risk framing.

  • →Story > data — execs decide on instinct + emotion
  • →3 priorities per pitch, not 30
  • →Deep recommendations with subtasks beat shallow 'fix indexation' notes
  • →Lead with risk, not reward — what happens if we DON'T do this
  • →Back-channel before the big meeting — use their wording