Getting Technical SEO Work Done at Fortune 100 Companies
Speaker
Growth Advisor, Hims · Dropbox · Reddit
Growth advisor for Hims, Dropbox, Reddit, and others. Argues SEO recommendations don't fail because of the data — they fail because of the pitch. Story-based pitching ships work.
Abstract
The SEO 'Ship Show': <50% of recommendations get implemented. The fix isn't more data — it's story-based pitching, three-priority focus, and explicit risk framing.
Suggested takeaways
- →Story > data — execs decide on instinct + emotion
- →3 priorities per pitch, not 30
- →Deep recommendations with subtasks beat shallow 'fix indexation' notes
- →Lead with risk, not reward — what happens if we DON'T do this
- →Back-channel before the big meeting — use their wording
My notes
From
Tech SEO Connect 2024 · Getting Technical SEO Work Done at Fortune 100 Companies
Friday, October 18, 2024 · Kevin Indig
Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)
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