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talk Friday, October 18, 2024 9:45 AM10:30 AM· Tech SEO Connect 2024

NPath: Leveraging LLMs to Extract Insights from GA4 Event Data

Raleigh, North Carolina

Speaker

JR Oakes
JR Oakes

VP of Strategy, LOCOMOTIVE Agency

VP of Strategy at LOCOMOTIVE. Built Empath + NPath to extract sequence patterns from GA4 events with LLM-powered alerts — open-source SEO infrastructure.

Abstract

Empath + NPath: open-source pipelines that crawl GA4 + GSC + PageSpeed at intervals, feed data into LLMs, and email alerts on significant pattern shifts.

Suggested takeaways

  • LLMs with M-token context can extract hidden patterns from event sequences
  • Empath uses genetic-algorithm sequence analysis on GA4 events
  • NPath = open-source automated alerts for traffic / next-page / performance drops

My notes

From

Tech SEO Connect 2024 · NPath: Leveraging LLMs to Extract Insights from GA4 Event Data

Friday, October 18, 2024 · JR Oakes

Notes coming soon

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