Back to Tech SEO Connect 2024 agenda
talk Friday, October 18, 2024 9:45 PM – 10:30 PM· Tech SEO Connect 2024
What I Learned From Auditing Over 1,000,000 Websites
Raleigh, North Carolina
Speaker
Patrick Stox
Product Advisor, Ahrefs
Product Advisor at Ahrefs. After auditing 1M+ websites: most flagged 'issues' don't matter. Focus on impact-effort ROI, automate the rest, embrace Edge SEO.
Abstract
Most flagged 'issues' don't matter. Use impact-effort matrices, automate everything, embrace Edge SEO. Audit findings by ROI, not by checklist completionism.
Suggested takeaways
- →Broken page with no traffic + no links = don't fix it
- →Multiple H1s, redirect chains under 5 hops, duplicate content = usually fine
- →60% of the web is duplicate content — Google handles canonicalization well
- →Hreflang misconfig cost one e-commerce client $6.5M/day — DO check that
- →AI scripts that took 12-14h now take 45 min — embrace automation + Edge SEO
My notes
From
Tech SEO Connect 2024 · What I Learned From Auditing Over 1,000,000 Websites
Friday, October 18, 2024 · Patrick Stox
Notes coming soon
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