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keynote Friday, October 18, 2024 6:00 PM – 6:45 PM· Tech SEO Connect 2024
Accounting for Gaps in SEO Software
Raleigh, North Carolina
Abstract
Most SEO tools are stuck on TF-IDF and 'compare to top 20 pages.' Google moved to vector embeddings + dense retrieval years ago. The mismatch is why your tools lie.
Suggested takeaways
- →Google uses site-level + author-level embeddings to score relevance holistically
- →Information Gain — how much NEW info your page adds vs the rest of the SERP
- →Hybrid retrieval: lexical + semantic = pages rank without keywords in title
- →DOJ leak confirmed click metrics influence rank — last longest click matters
- →Open-source SEO data initiative coming via Search Telemetry Project
My notes
From
Tech SEO Connect 2024 · Accounting for Gaps in SEO Software
Friday, October 18, 2024 · Michael King
Notes coming soon
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