talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh
What I Learned From Auditing Over 1,000,000 Websites
9:45 PM – 10:30 PM · Tech SEO Connect 2024
Most flagged 'issues' don't matter. Use impact-effort matrices, automate everything, embrace Edge SEO. Audit findings by ROI, not by checklist completionism.
- →Broken page with no traffic + no links = don't fix it
- →Multiple H1s, redirect chains under 5 hops, duplicate content = usually fine
- →60% of the web is duplicate content — Google handles canonicalization well
- →Hreflang misconfig cost one e-commerce client $6.5M/day — DO check that
- →AI scripts that took 12-14h now take 45 min — embrace automation + Edge SEO