SEARCH ENGINE · OWN INDEX · REPUBLIC OF KOREA

What is Daum?

Daum is a search engine run by Daum Corp. (주식회사 다음). It runs its own index. The research records two rich result types for it, two of them active; its pages document support for JSON-LD, Microdata and Open Graph. The research records Republic of Korea as its main market.

Last checked November 10, 2026 · 37 sources, 2 of them could not be fetched

Type
Search engine
Run by
Daum Corp. (주식회사 다음)
Results come from
Its own index
Recorded markets
Republic of Korea
Where its share is highest
Republic of Korea, 0.71% StatCounter Global StatsAmong ranked places: 1 million people or more, at least three entries listed
Share, worldwide
Not in StatCounter's worldwide list
Structured data formats
Documented: JSON-LD, Microdata, Open Graph
Rich result types
2 active of 2 on record

Who runs it

Run by Daum Corp. (주식회사 다음). The research records the operator as: Daum Corp. (주식회사 다음); its about page says Upstage acquired Daum in 2026[27]

www.daum.net

Where does Daum get its results?

Own crawler and index for web documents: the Daum Crawler collects web documents for Daum web search[3], the search principles page says crawlers gather the internet with a focus on Korean content[2], and the corporate site speaks of Daum's own search engine[26]. No syndication from another engine is stated. Verticals are fed by partners, not by markup: news from press outlets under contract, delivered through a push API[12-14]; books from Kyobo Book Centre[15]; shopping from 쇼핑하우 listings[16]; music ranking uses Melon chart data[17]; stock information covers all KOSPI and KOSDAQ listings[18]; video comes from partner services plus YouTube videos collected by robots[19, 20]; person information comes from the person, the media and partners[23]; music, movie, real estate and shopping data are held under contracts and labelled as such[2]. Integrated web search mixes Blog, Cafe, web documents, Encyclopedia, Brunch Story and KakaoStory[21]. Site owners can submit crawl seeds as RSS, Atom, a list page or a sitemap[6] and register a site by form (source 24, with its guide page source 25); a KakaoTalk channel is attached to a site through that form, not through markup[11]. Integrated content search merges several topic collections into one internal data schema; the article names no sources and no markup[22]. Keeping pages out of collection with robots.txt and robots meta tags is covered in two further help articles[4, 5].

Engines that use results from Daum

The research records no engine that takes its general results from Daum or is built on it by the same company.

Which countries use Daum?

Share, worldwide

Not in StatCounter's worldwide list

October 2026 · StatCounter Global Stats

#1 by share in

None

of the 1 places ranked here (1 million people or more, at least three entries listed) · StatCounter Global Stats

What the figures measure: share of search engine referrals: visits that sites running StatCounter's code receive from a search results page (it does not count searches), all platforms, October 2026. Source: StatCounter Global Stats, licensed CC BY-SA 3.0.

Every ranked place where StatCounter lists DaumShare in each, October 2026, with its rank there. Bars run from 0 to 1%. StatCounter Global StatsRanked: places of 1 million people or more where StatCounter lists at least three entries. In smaller places, or where it lists only one or two, a single figure can swing widely (a lone entry shows as 100%). Population: World Bank; Taiwan, which the World Bank does not list, from Wikidata, citing its household registration office. Smaller places stay on the map and in the full list.
  1. Republic of Korea0.71% #6

Share for Daum by country, October 2026A world map shaded by share in five bands. 1 countries and territories have a figure; each country opens its figures on a click, and the full list is below the map.Republic of Korea: 0.71%United Arab Emirates: not listedAfghanistan: not listedAlbania: not listedArmenia: not listedAngola: not listedArgentina: not listedAustria: not listedAustralia: not listedAzerbaijan: not listedBosnia and Herzegovina: not listedBangladesh: not listedBelgium: not listedBurkina Faso: not listedBulgaria: not listedBurundi: not listedBenin: not listedBrunei Darussalam: not listedBolivia (Plurinational State of): not listedBrazil: not listedBahamas: not listedBhutan: not listedBotswana: not listedBelarus: not listedBelize: not listedCanada: not listedDemocratic Republic of the Congo: not listedCentral African Republic: not listedCongo: not listedSwitzerland: not listedCôte d’Ivoire: not listedChile: not listedCameroon: not listedChina: not listedColombia: not listedCosta Rica: not listedCuba: not listedCyprus: not listedCzechia: not listedGermany: not listedDjibouti: not listedDenmark: not listedDominican Republic: not listedAlgeria: not listedEcuador: not listedEstonia: not listedEgypt: not listedEritrea: not listedSpain: not listedEthiopia: not listedFinland: not listedFiji: not listedFalkland Islands (Malvinas): not listedFrance: not listedGabon: not listedUnited Kingdom of Great Britain and Northern Ireland: not listedGeorgia: not listedGhana: not listedGreenland: not listedGambia: not listedGuinea: not listedEquatorial Guinea: not listedGreece: not listedGuatemala: not listedGuinea-Bissau: not listedGuyana: not listedHonduras: not listedCroatia: not listedHaiti: not listedHungary: not listedIndonesia: not listedIreland: not listedIsrael: not listedIndia: not listedIraq: not listedIran (Islamic Republic of): not listedIceland: not listedItaly: not listedJamaica: not listedJordan: not listedJapan: not listedKenya: not listedKyrgyzstan: not listedCambodia: not listedDemocratic People's Republic of Korea: not listedKuwait: not listedKazakhstan: not listedLao People's Democratic Republic: not listedLebanon: not listedSri Lanka: not listedLiberia: not listedLesotho: not listedLithuania: not listedLuxembourg: not listedLatvia: not listedLibya: not listedMorocco: not listedRepublic of Moldova: not listedMontenegro: not listedMadagascar: not listedNorth Macedonia: not listedMali: not listedMyanmar: not listedMongolia: not listedMauritania: not listedMalawi: not listedMexico: not listedMalaysia: not listedMozambique: not listedNamibia: not listedNew Caledonia: not listedNiger: not listedNigeria: not listedNicaragua: not listedNetherlands (Kingdom of the): not listedNorway: not listedNepal: not listedNew Zealand: not listedOman: not listedPanama: not listedPeru: not listedPapua New Guinea: not listedPhilippines: not listedPakistan: not listedPoland: not listedPuerto Rico: not listedState of Palestine: not listedPortugal: not listedParaguay: not listedQatar: not listedRomania: not listedSerbia: not listedRussian Federation: not listedRwanda: not listedSaudi Arabia: not listedSolomon Islands: not listedSudan: not listedSweden: not listedSlovenia: not listedSlovakia: not listedSierra Leone: not listedSenegal: not listedSomalia: not listedSuriname: not listedSouth Sudan: not listedEl Salvador: not listedSyrian Arab Republic: not listedEswatini: not listedChad: not listedTogo: not listedThailand: not listedTajikistan: not listedTimor-Leste: not listedTurkmenistan: not listedTunisia: not listedTürkiye: not listedTrinidad and Tobago: not listedTaiwan: not listedUnited Republic of Tanzania: not listedUkraine: not listedUganda: not listedUnited States of America: not listedUruguay: not listedUzbekistan: not listedVenezuela (Bolivarian Republic of): not listedViet Nam: not listedVanuatu: not listedYemen: not listedSouth Africa: not listedZambia: not listedZimbabwe: not listedWestern Sahara: no dataFrench Southern Territories: no dataKosovo: no dataN. Cyprus: no dataSomaliland: no data
  • Under 1%
  • 1% to under 5%
  • 5% to under 20%
  • 20% to under 50%
  • 50% or more
  • Not in StatCounter's list there
  • No data

Equal Earth projection. Antarctica and many small places are too small to draw; every figure is in the list below. “Not in StatCounter's list there” means its table for that place does not include Daum; “No data” means StatCounter returned no table for it. StatCounter Global Stats

All 1 countries and territories with a figure

Republic of Korea 0.71% (#6)

StatCounter Global Stats, October 2026, CC BY-SA 3.0. The number in brackets is its rank in that place.

Recorded markets

The research records Republic of Korea as the main market for Daum.

Does Daum use structured data?

The research records documented support for JSON-LD, Microdata and Open Graph for Daum. It records 2 rich result types, listed in the next section.

Structured data formats for Daum
FormatDocumented supportWhat the research records
JSON-LDYesDocumented for one feature only, 사이트 연관 채널 (site related channels). The help article shows a script block of type application/ld+json with a Person example.[10]
MicrodataYesSame article, second code example: itemscope, itemtype and itemprop attributes with an Organization example.[10]
RDFaNot documentedNot named in the related channels article or in any other of the 165 Daum search help articles read. Nothing says it is unsupported.[1]
Open GraphYesRead by the Daum Preview robot to build link previews on Daum services. The page names Open Graph meta tags only generically and lists the information taken as title, description and representative image. It adds: "가져온 정보는 웹문서 검색 색인에 사용하지 않습니다." (the fetched information is not used for the web search index). No Open Graph use in search results is documented.[3]
MicroformatsNot documentedNo note
Twitter CardsNot documentedNo note

“Not documented” means the pages read do not say; it does not mean the format is ignored.

Other formats and channels

  • Daum Channel news feed JSON APIDocumented

    Not on-page markup. Press partners under contract push articles as JSON over HTTPS with an issued API key. Linked from the news search help[12].[14]

Which rich results can Daum show?

The research records 2 rich result types for Daum: 2 active. Each entry shows the schema.org types it is documented for, where the research records them. Valid markup can make a page eligible; it does not guarantee the result.

Active 2

  • Daum Preview (미리보기, link preview) Active

    Documented for: no schema.org type recorded

    Where: not stated

    Formats: Open Graph

    Not a search result feature: a preview of links that users enter or share on Daum services. The robot fetches only the requested page, follows redirects, does not run JavaScript and caches the summary. It takes title, description and representative image from Open Graph meta tags and similar preview information in the raw HTML; no property names and no required fields are given. The fetched data is not used for the web search index.

    Documentation[3]

  • 사이트 연관 채널 (site related channels) Active

    Documented for: Person (main type) and Organization

    Required: name, sameAs, url

    Where: not stated

    Formats: JSON-LD, Microdata

    All three properties are marked required in the property table (an image, read from its alt text): name is the site name, url the site URL, sameAs the list of channel URLs. No recommended properties are named. Eleven channel services are listed: YouTube, Facebook, X, Instagram, Google Play, Apple App Store, KakaoStory, Daum Cafe, KakaoTV, Tistory and Brunch. The robot collects channels according to site trust, may fail where crawling is not allowed, and can take several months; display is not guaranteed. The article does not say where in the page the markup goes, which result area shows the channels, or name a testing tool. No date on the page.

    Documentation[10]

How does Daum crawl the web?

The research lists 2 crawler tokens for Daum: the names a site uses in robots.txt rules, with what each one does where the source says.

Daum, Daum-Preview[3]

How do I test my markup for Daum?

The research records no markup testing tool of its own for Daum.

Inject the World

Test a page for Daum

See what the research records for Daum against the structured data on your page (market: Republic of Korea).

Test a page

What does Daum ask of site owners?

Its own vocabularies, tags and feeds

  • 뉴스 피딩 가이드 (Daum Channel news feed API)

    Partner-only push API for press outlets under contract; it replaces FTP delivery. JSON over an HTTPS REST interface with HTTP Basic authentication, with the ID and API key issued after approval; the endpoints sit on a kakao.com host. Required article fields: contentId, title, writers (name and email), bodyHtml, createdDate. Optional: subtitle, categories, links (an external url with pcUrl and mobileUrl, and up to 10 related links), modifiedDate, enableComment. Body HTML may carry img (a data-thumbnail attribute marks the thumbnail), video and a YouTube iframe; preview HTML uses attributes prefixed dmcf-. The guide does not mention schema.org, JSON-LD, Microdata, Open Graph, RSS or sitemaps.[14]

What could not be verified?

These claims about Daum came up in the research, but no page that could be read confirms them. They are kept apart, and nothing above rests on them.

  • Daum 웹마스터도구 Beta (webmaster.daum.net) checks, reports on or gives guidance about structured data.

    Why it is open: The tool site and any guide hosted on it were never read. No validator is listed for Daum.

    How it was checked

    https://webmaster.daum.net/[29] fetched three times: error 'unable to verify the first certificate' (a TLS chain failure; not bypassed). A web search limited to webmaster.daum.net returned no links. The help article on the tool[7] was read: it lists crawl, index and search statistics, document analysis for wrongly shown titles, content or dates, crawl requests and a crawlability check, and names no structured data item. Related articles sources 8 and 9 cover only the PIN procedure and eligibility.

  • Contents of the Daum robot IP range list at https://webmaster.daum.net/crawler/daumbot.json.

    Why it is open: The URL is given in the robot help article[3], which says both robots use those addresses. The file itself was not read.

    How it was checked

    One fetch[30]: error 'unable to verify the first certificate'.

  • Where 사이트 연관 채널 are shown in results, and whether the markup must sit on the home page.

    Why it is open: The article does not say. No result area is recorded.

    How it was checked

    The article[10] was read twice with these questions put to it.

  • Daum search uses schema.org markup for other result types (products, articles, reviews, recipes, events, breadcrumbs, FAQ).

    Why it is open: Only the related channels article names schema.org or a markup format. The help center is silent and the webmaster tool site is unread, so this is not documented, which is different from not supported.

    How it was checked

    All 165 articles in the 22 categories of the Daum search help[1] were read, and each category list page was checked so that its article count matches the ids found. A web search of cs.daum.net for schema.org, sameAs and application/ld+json was also run. The per-article term checks covered schema.org, JSON-LD, Microdata, RDFa and Open Graph; Twitter Cards and Microformats were not in the term list, so nothing is claimed about them.

  • The six Daum help articles that were not read in full contain no structured data guidance.

    Why it is open: Their unread parts were not checked. All reads also pass through a summarising fetch tool.

    How it was checked

    Articles 38559, 38561, 38562, 38563 and 38564 in category 9334 (검색 등록; sources 32 to 36) were read up to the 100,000 character limit of the fetch tool; the rest of each page is embedded screenshots. Article 38905 in category 14958 (이미지 검색; source 37) returned no body text.

  • Which Open Graph properties Daum Preview reads, and whether it also reads Twitter Card tags or JSON-LD.

    Why it is open: It names Open Graph meta tags only generically and open-endedly, and lists no property names.

    How it was checked

    The robot help article[3] was read three times.

  • How Daum search and Kakao are related today (shared infrastructure, or a clean separation).

    Why it is open: No page states the current arrangement. Do not assume Daum is a Kakao property, nor that it is fully separate.

    How it was checked

    Daum's about page[27]: merged with Kakao in 2014, AXZ established in 2025, Upstage acquired Daum in 2026 and AXZ took the Daum name; no parent company is named. Kakao Developers still documents a Daum search REST API under a Kakao Corp. copyright line[31]. The news feed endpoints sit on a kakao.com host[14] and a news help article gives a kakaocorp.com contact address[12].

  • Daum search shows an AI summary (AI 요약) and plans to pay press outlets for AI citations.

    Why it is open: Its copyright line names an outside outlet (기자협회보), so it is not Daum's own documentation, and no Daum help article describes the feature. Nothing in it concerns markup.

    How it was checked

    A press clipping dated 2026-09-22 and reposted on daumcorp.com[28] was read.

Sources

The pages the research used for Daum, numbered as cited above. Accessed November 10, 2026 unless shown.

  1. 1.검색 도움말 (Daum 고객센터 service index, 22 categories; page title not captured) · Daum Corp. (Daum 고객센터) · in Korean
  2. 2.Daum의 검색 원칙 · Daum Corp. (Daum 고객센터) · in Korean
  3. 3.Daum 로봇 안내 (section heading; article title blank) · Daum Corp. (Daum 고객센터) · in Korean
  4. 4.robots.txt 파일을 이용하여 제외하기 · Daum Corp. (Daum 고객센터) · in Korean
  5. 5.웹문서 검색 도움말 (article title not captured; topic: robots.txt and robots meta handling) · Daum Corp. (Daum 고객센터) · in Korean
  6. 6.수집 Seed URL 등록 · Daum Corp. (Daum 고객센터) · in Korean
  7. 7.웹문서 검색 도움말 (article title not captured; topic: Daum 웹마스터도구 Beta) · Daum Corp. (Daum 고객센터) · in Korean
  8. 8.Daum 웹마스터도구 Beta 사용을 위한 PIN 코드 발급 및 절차 안내 · Daum Corp. (Daum 고객센터) · in Korean
  9. 9.웹문서 검색 도움말 (article title not captured; topic: who may use Daum 웹마스터도구 Beta) · Daum Corp. (Daum 고객센터) · in Korean
  10. 10.검색 등록 도움말 (article title blank; topic: 사이트 연관 채널) · Daum Corp. (Daum 고객센터) · in Korean
  11. 11.검색 등록 도움말 (article title not captured; topic: showing a KakaoTalk channel with a site) · Daum Corp. (Daum 고객센터) · in Korean
  12. 12.뉴스 검색 도움말 (article title not captured; topic: 뉴스 송고 API 서비스/기술 가이드) · Daum Corp. (Daum 고객센터) · in Korean
  13. 13.뉴스 검색 도움말 (article title not captured; topic: 뉴스검색 설정) · Daum Corp. (Daum 고객센터) · in Korean
  14. 14.뉴스 피딩 가이드 | 다음채널 · Daum Corp. (다음채널) · in Korean
  15. 15.책 검색 도움말 (article title not captured; topic: book data supplied by 교보문고) · Daum Corp. (Daum 고객센터) · in Korean
  16. 16.쇼핑 검색 도움말 (article title not captured; topic: 쇼핑하우 listings and ranking) · Daum Corp. (Daum 고객센터) · in Korean
  17. 17.뮤직 검색 도움말 (article title not captured; topic: ranking from Melon chart data) · Daum Corp. (Daum 고객센터) · in Korean
  18. 18.주식 정보 도움말 (article title not captured; topic: KOSPI and KOSDAQ coverage) · Daum Corp. (Daum 고객센터) · in Korean
  19. 19.동영상 검색 도움말 (article title not captured; topic: where video results come from) · Daum Corp. (Daum 고객센터) · in Korean
  20. 20.동영상 검색 도움말 (article title not captured; topic: getting uploaded videos into video search) · Daum Corp. (Daum 고객센터) · in Korean
  21. 21.통합웹 검색 도움말 (article title not captured; topic: services merged into integrated web search) · Daum Corp. (Daum 고객센터) · in Korean
  22. 22.통합콘텐츠 검색 도움말 (article title not captured; topic: what integrated content search is) · Daum Corp. (Daum 고객센터) · in Korean
  23. 23.인물 검색 도움말 (article title not captured; topic: sources of person information) · Daum Corp. (Daum 고객센터) · in Korean
  24. 24.Daum 검색등록 · Daum Corp. · in Korean
  25. 25.Daum 검색등록 (검색등록가이드) · Daum Corp. · in Korean
  26. 26.다음(Daum) | AI 기반 콘텐츠·검색 플랫폼 기업 · Daum Corp. · in Korean
  27. 27.다음(Daum) 회사소개 | 대한민국 인터넷의 역사, 다음(Daum)의 혁신을 잇는 플랫폼 기업 · Daum Corp. · in Korean
  28. 28.'언론과 상생' 내세운 포털 다음, 'AI 인용'에 수익 지급키로 · Daum Corp. (press clipping; copyright line names 기자협회보) · in Korean · updated September 22, 2026
  29. 29.webmaster.daum.net (fetch failed: TLS error, unable to verify the first certificate; title not read) · Daum Corp. · in KoreanCould not be fetched
  30. 30.webmaster.daum.net/crawler/daumbot.json (fetch failed: TLS error, unable to verify the first certificate; title not read) · Daum Corp. · in KoreanCould not be fetched
  31. 31.Daum 검색 > REST API - 카카오디벨로퍼스 | 문서 · Kakao Corp. · in Korean
  32. 32.검색 등록 도움말 (article title not captured; topic: checking whether a site or blog is already registered; read only to the 100,000 character limit of the fetch tool) · Daum Corp. (Daum 고객센터) · in KoreanPartly read
  33. 33.등록을 하려는데, URL이 이미 등록되어 있다고 나와요. (read only to the 100,000 character limit of the fetch tool) · Daum Corp. (Daum 고객센터) · in KoreanPartly read
  34. 34.검색 등록 도움말 (article title not captured; topic: changing a registered URL; read only to the 100,000 character limit of the fetch tool) · Daum Corp. (Daum 고객센터) · in KoreanPartly read
  35. 35.검색 등록 도움말 (article title not captured; topic: how to request a change to a registered site; read only to the 100,000 character limit of the fetch tool) · Daum Corp. (Daum 고객센터) · in KoreanPartly read
  36. 36.검색 등록 도움말 (article title not captured; topic: how to request a site registration; read only to the 100,000 character limit of the fetch tool) · Daum Corp. (Daum 고객센터) · in KoreanPartly read
  37. 37.이미지 검색 도움말 (the fetch returned no answer text for this article) · Daum Corp. (Daum 고객센터) · in KoreanPartly read

Market share figures: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0.