Search engines by country · Asia

Which search engines do people use in South Korea?

Listed in the UN M49 country list as “Republic of Korea”.

In StatCounter's October 2026 figures for South Korea (all platforms), Google has 48.64% of search engine referrals, Naver 42.1% and bing 4.92%. Referrals are visits that sites running StatCounter's code receive from a results page, not searches. Google Gemini has the highest AI chatbot share, 65.53%. This site documents 3 engines for South Korea. StatCounter Global Stats

Share figures for October 2026 · data checked November 10, 2026

#1 search engine
GoogleStatCounter's label, October 2026
Its share of search engine referrals
48.64% StatCounter Global StatsVisits from results pages to sites running StatCounter's code, all platforms
Engines documented for South Korea
3: Naver, Daum and Kakao (KakaoTalk link preview)
Top AI chatbot
Google Gemini, 65.53% StatCounter Global StatsStatCounter's product name
Population
51,684,5642025, World Bank
Rich results that name South Korea
1 on record

Which search engines do people use in South Korea?

StatCounter lists 11 search engine rows for South Korea for October 2026, all platforms. Each figure is that row's share of search engine referrals: the visits that sites running StatCounter's code receive from a search engine's results page. It does not count searches. StatCounter Global Stats

Search engine referrals in South Korea, October 2026Every row StatCounter lists, under its labels; a linked label opens the engine page it is matched to. Bars run from 0 to 50%. StatCounter Global Stats
  1. Google48.64%
  2. Naver42.1%
  3. bing4.92%
  4. YANDEX2.01%
  5. CocCoc1.05%
  6. Daum0.71%
  7. Yahoo!0.31%
  8. Baidu0.16%
  9. DuckDuckGo0.09%
  10. Ecosia0.02%
  11. Other0.01%

Matching: StatCounter's one “Yahoo!” row is counted as Yahoo Search here (as Yahoo! JAPAN Search in Japan; its worldwide row covers both). YANDEX is Yandex Search; where StatCounter also lists YANDEX RU, the two rows are added together.

Source: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0. Rankings across countries on this site use only places of 1 million people or more where StatCounter lists at least three search engines; South Korea is one of them.

Which AI chatbots do people use in South Korea?

StatCounter lists 5 AI chatbot rows for South Korea for October 2026, under its own product names. StatCounter does not describe how it measures AI chatbot share on the pages read, so no method is claimed here. Its product names are broader or narrower than the engine profiles on this site, so each linked name opens the engine profile it is matched to. StatCounter Global Stats

AI chatbot share in South Korea, October 2026Every row StatCounter lists, under its product names. Bars run from 0 to 100%. StatCounter Global Stats
  1. Google Gemini65.53%
  2. ChatGPT23.35%
  3. Perplexity8.04%
  4. Microsoft Copilot1.89%
  5. Claude1.19%

Source: StatCounter Global Stats, AI chatbot market share, October 2026, licensed CC BY-SA 3.0.

Which engines are documented for South Korea?

The engine profiles on this site document 3 engines for South Korea: each one's recorded markets include South Korea. Each profile lists its sources.

  • NaverSearch engine

    Rich result types: none on record

    StatCounter figure here: 42.1% for its “Naver” row, #2 of 11

  • DaumSearch engine

    Rich result types: 2 on record: 2 active

    StatCounter figure here: 0.71% for its “Daum” row, #6 of 11

  • Kakao (KakaoTalk link preview)Listed with the search engines; not a web search engine in the pages read

    Rich result types: 1 on record: 1 active

    StatCounter figure here: none reported

26 more engines are recorded with no country limit: their pages do not limit them to listed countries. They are on the engines page.

Which rich results name South Korea?

The engine profiles record 1 rich result type whose documentation names South Korea in saying where the result is, or is not, available. Only rows that name South Korea itself are listed: a rich result documented for a whole region, without a list of its countries, does not appear here. Valid markup can make a page eligible; it does not guarantee the result.

Google Search

How do I test a page for South Korea?

Inject the World

Test a page for South Korea

Check the structured data on a page against what the engines profiled on this site document, with South Korea set as the market.

Test a page

Sources

Market share

  • StatCounter Global Stats: search engine market share, South Korea, October 2026, all platforms (desktop, mobile, tablet and console), licensed CC BY-SA 3.0.
  • StatCounter Global Stats: AI chatbot market share, South Korea, October 2026, licensed CC BY-SA 3.0.

Population

World Bank, indicator SP.POP.TOTL, CC BY 4.0, 2025. It also decides which places are ranked (1 million people or more).

Rich result availability

Numbered as cited above.

  1. 1.Latest documentation updates · Google Search Central · updated November 9, 2026 · accessed November 10, 2026

Names

South Korea is the English name in CLDR 47.0, the Unicode Common Locale Data Repository. “Republic of Korea” is its name in the UN M49 country list. ISO 3166-1 code: KR.