What is Google Search?

Engines that use results from Google Search

• Google AI Overviews, AI Mode and GeminiSame company

  Uses the Google Search index^[49]

  As recorded for that engine: Same operator. AI Overviews and AI Mode use the Google Search index: a page must be indexed and snippet-eligible to appear as a supporting link. No direct quote taken; paraphrased from the page.

• Yahoo! JAPAN SearchSupplies its general web results

  Google, under a search services agreement running to March 2027^[50]

  As recorded for that engine: Current contract: GOOGLE SERVICES AGREEMENT with Google Asia Pacific Pte. Ltd., signed 2020-05-29 (original 2010-07-27), term to 2027-03-31. Non-exclusive supply of search technology and search-linked ad technology, used under LY Corporation's own brand; both sides may add differentiating functions; LY Corporation decides whether to display the supplied results. Source is LY Corporation's securities report for the year to 2026-03-31, filed 2026-06-18 (source 50, read in part).

  Words on the source page: “契約期間 2027年３月31日まで”

Named by other engines in a narrower role: Brave Search (covers one part only)^[52] and Ecosia (one of several sources)^[51].

Where it is #1 by share

Recorded markets

The research records no country limit for Google Search: its pages do not limit it to listed countries.

Other formats and channels

• C2PADocumented

  C2PA metadata (version 2.1 or later) can feed the About this image feature.^[12]

• CSVWNot documented

  Experimental (beta) tabular dataset support is described, expressed in JSON-LD.^[7]

• DCATDocumented

  W3C DCAT is accepted for datasets (RDFa 1.1 example); it cannot be tested in the Rich Results Test.^[7]

• IPTC photo metadataDocumented

  Embedded IPTC fields are an alternative to ImageObject markup for image credit and licensing; structured data wins on conflict.^[12]

• schema.org DataFeed fileDocumented

  Book actions are delivered as a JSON-LD DataFeed file fetched once a day, not as on-page markup.^[35]

Active 27

• Article Active

  Documented for: Article (main type), NewsArticle and BlogPosting

  Recommended: author, author.name, author.url, dateModified, datePublished, headline, image

  Where: not stated

  Formats: JSON-LD, Microdata

  No required properties. Images of at least 50K pixels in 16x9, 4x3 and 1x1 ratios. No region or language limit stated.

  Documentation^[3]

• Breadcrumb Active

  Documented for: BreadcrumbList (main type) and ListItem

  Required: itemListElement, ListItem.item, ListItem.name, ListItem.position

  Where: Devices: desktop^[4]

  Availability note: Page: available on desktop in all regions and languages where Google Search is available; mobile not mentioned.

  Formats: JSON-LD, RDFa, Microdata

  Desktop only (changelog entry of 2025-01-22); all regions and languages where Google Search is available. At least two ListItems; item is optional on the last one.

  Documentation^[4]

• Carousel (host carousel) Active

  Documented for: ItemList (main type), ListItem, Course, Movie, Recipe and Restaurant

  Required: itemListElement, ListItem.position, ListItem.url

  Where: not stated

  Formats: JSON-LD

  Must be combined with one supported content type (Course, Movie, Recipe or Restaurant); at least two ListItems of the same type; summary page URLs on the same domain. All-in-one pages use ListItem.item with name and url in place of ListItem.url, plus the content type's own required properties. No region limit stated.

  Documentation^[5]

• Course list Active

  Documented for: Course (main type), ItemList, ListItem and Organization

  Required: description, itemListElement, ListItem.position, ListItem.url, name

  Recommended: provider

  Where: Languages: English^[6]

  Availability note: English only, in all regions where Google Search is available.

  Formats: JSON-LD

  English only, in all regions where Google Search is available. At least three courses; carousel (ItemList) markup required. Description is cut at 60 characters.

  Documentation^[6]

• Discussion forum Active

  Documented for: DiscussionForumPosting (main type), SocialMediaPosting, Comment and InteractionCounter

  Required: author, author.name, datePublished, text or image or video

  Recommended: author.url, comment, commentCount, creativeWorkStatus, dateModified, digitalSourceType, headline, image, interactionStatistic, isPartOf, sharedContent, text, url, video

  Where: not stated

  Formats: JSON-LD, Microdata, RDFa

  One of text, image or video is required unless the post only points to an external url. Comment needs author, datePublished and one of text, image or video. The page prefers Microdata or RDFa to avoid duplicating text, and says JSON-LD stays fully supported. For first-person user-generated content; question-led forums should use Q&A markup. No region limit stated.

  Documentation^[8]

• Education Q&A Active

  Documented for: Quiz (main type), Question, Answer and AlignmentObject

  Required: hasPart, Question.acceptedAnswer, Question.eduQuestionType, Question.text

  Recommended: about, about.name, educationalAlignment, educationalAlignment.alignmentType, educationalAlignment.targetName

  Where: Languages: English, Portuguese, Spanish (Mexico), Vietnamese^[9]; Devices: desktop, mobile^[9]

  Availability note: English, Portuguese and Vietnamese in all regions where Google Search is available; Spanish in Mexico only (written as es-MX). Education-related queries only.

  Formats: JSON-LD

  Flashcard pages only (eduQuestionType is fixed to Flashcard). Languages: English (all regions), Portuguese (all regions), Spanish (Mexico only), Vietnamese (all regions). Desktop and mobile, on education-related queries.

  Documentation^[9]

• Employer aggregate rating Active

  Documented for: EmployerAggregateRating (main type) and Organization

  Required: itemReviewed, ratingCount or reviewCount, ratingValue

  Recommended: bestRating, worstRating

  Where: Shown in: Google job search experience^[10]

  Availability note: Regions not stated.

  Formats: JSON-LD

  Shown in the Google job search experience. Ratings must come from users of the site. Regions not stated on the page.

  Documentation^[10]

• Event Active

  Documented for: Event (main type), Place, PostalAddress, Offer, Organization, Person and PerformingGroup

  Required: location, location.address, name, startDate

  Recommended: description, endDate, eventStatus, image, location.name, offers, offers.availability, offers.price, offers.priceCurrency, offers.url, offers.validFrom, organizer, organizer.name, organizer.url, performer, performer.name, previousStartDate

  Where: Only in: Australia, Brazil, Canada, Germany, India, Spain, United Kingdom of Great Britain and Northern Ireland, United States of America^[11]; Languages: English, German, Portuguese, Spanish^[11]

  Availability note: Page pairs each region with one language: AU en, BR pt, CA en, DE de, IN en, Latin America es, ES es, GB en, US en. 'Latin America' is given as a region only, not expanded to countries by the page, so it has no country rows.

  Formats: JSON-LD, Microdata, RDFa

  Regions and languages: Australia (English), Brazil (Portuguese), Canada (English), Germany (German), India (English), Latin America (Spanish), Spain (Spanish), United Kingdom (English), United States (English). Physical location required; online event properties were removed from the doc on 2025-06-05. Events must be open to the general public.

  Documentation^[11]

• Image metadata (Licensable badge, image credits) Active

  Documented for: ImageObject

  Required: contentUrl, creator or creditText or copyrightNotice or license

  Recommended: acquireLicensePage, copyrightNotice, creator, creator.name, creditText, license

  Where: Devices: desktop, mobile^[12]; Shown in: Google Images^[12]

  Availability note: Page: all regions and languages, mobile and desktop, in Google Images.

  Formats: JSON-LD, RDFa, Microdata, IPTC photo metadata

  Google Images, mobile and desktop, all regions and languages. license is needed for the Licensable badge. Embedded IPTC photo metadata is an alternative; structured data wins on conflict.

  Documentation^[12]

• Job posting Active

  Documented for: JobPosting

  Required: datePosted, description, hiringOrganization, jobLocation, title

  Recommended: applicantLocationRequirements, baseSalary, directApply, educationRequirements, educationRequirements.credentialCategory, employmentType, experienceInPlaceOfEducation, experienceRequirements, experienceRequirements.monthsOfExperience, identifier, jobLocationType, validThrough

  Where: Only in: Algeria, Austria, Bahrain, Bangladesh, Belarus, Belgium, China, Hong Kong Special Administrative Region, Denmark, Egypt, France, Germany, Greece, India, Indonesia, Iraq, Italy, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Lebanon, Libya, Malaysia, Morocco, Netherlands (Kingdom of the), Oman, Pakistan, Philippines, Portugal, Qatar, Russian Federation, Saudi Arabia, Singapore, Spain, Sri Lanka, State of Palestine, Switzerland, Taiwan, Thailand, Tunisia, United Arab Emirates, United Kingdom of Great Britain and Northern Ireland, Uzbekistan, Viet Nam^[13]; Not in: Republic of Korea^[37]; Shown in: Google job search experience^[13]

  Availability note: Page lists countries for Asia, Europe and Middle East and North Africa; for Latin America, North America and Sub-Saharan Africa it says only 'Available in the entire region', so those have no country rows. KR row: changelog 2023-03-02 says South Korea was removed from the list.

  Formats: JSON-LD

  Job search experience regions. Asia: Bangladesh, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kyrgyzstan, Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Uzbekistan, Vietnam. Europe: Austria, Belarus, Belgium, Denmark, France, Germany, Greece, Italy, Netherlands, Portugal, Russia, Spain, Switzerland, United Kingdom. Latin America: whole region. Middle East and North Africa: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates. North America: whole region. Sub-Saharan Africa: whole region. South Korea was removed on 2023-03-02^[37]. Fully remote jobs use jobLocationType TELECOMMUTE with applicantLocationRequirements in place of jobLocation. Education and experience properties are beta. Indexing API recommended.

  Documentation^[13]

• Local business Active

  Documented for: LocalBusiness (main type) and Restaurant

  Required: address, name

  Recommended: aggregateRating, department, geo, geo.latitude, geo.longitude, menu, openingHoursSpecification, openingHoursSpecification.closes, openingHoursSpecification.dayOfWeek, openingHoursSpecification.opens, openingHoursSpecification.validFrom, openingHoursSpecification.validThrough, priceRange, review, servesCuisine, telephone, url

  Where: not stated

  Availability note: Regions not stated. The Restaurant host carousel sub-feature is limited to a small set of providers^[14].

  Formats: JSON-LD

  Use the most specific LocalBusiness subtype. aggregateRating and review only for sites that capture reviews about other businesses. The Restaurant host carousel (image and name required) is limited to a small set of providers. Regions not stated on the page.

  Documentation^[14]

• Loyalty program Active

  Documented for: MemberProgram (main type), MemberProgramTier, Organization and UnitPriceSpecification

  Required: description, hasTiers, MemberProgramTier.hasTierBenefit, MemberProgramTier.name, name

  Recommended: hasTierRequirement, membershipPointsEarned, url

  Where: Only in: Australia, Brazil, Canada, France, Germany, Mexico, United Kingdom of Great Britain and Northern Ireland, United States of America^[24]; Devices: desktop, mobile^[24]

  Formats: JSON-LD

  Australia, Brazil, Canada, France, Germany, Mexico, United Kingdom and United States; desktop and mobile. Doc added 2025-06-10^[37].

  Documentation^[24]

• Math solver Active

  Documented for: MathSolver (main type), LearningResource and SolveMathAction

  Required: learningResourceType, potentialAction, potentialAction.mathExpression-input, potentialAction.target, url, usageInfo

  Recommended: assesses, inLanguage, potentialAction.eduQuestionType

  Where: not stated

  Formats: JSON-LD

  learningResourceType must be Math Solver. Regions not stated on the page.

  Documentation^[15]

• Merchant listing Active

  Documented for: Product (main type), Offer, UnitPriceSpecification, QuantitativeValue, SizeSpecification, PeopleAudience, Certification, 3DModel, OfferShippingDetails, DefinedRegion, ShippingDeliveryTime, MerchantReturnPolicy, MemberProgramTier, Brand, Review and AggregateRating

  Required: image, name, Offer.price, Offer.priceCurrency, offers

  Recommended: aggregateRating, audience, brand.name, category, color, description, gtin, gtin12, gtin13, gtin14, gtin8, hasAdultConsideration, hasCertification, inProductGroupWithID, isbn, isVariantOf, material, mpn, Offer.availability, Offer.hasMerchantReturnPolicy, Offer.itemCondition, Offer.priceValidUntil, Offer.shippingDetails, Offer.url, Offer.validFrom, Offer.validThrough, pattern, review, size, sku, subjectOf

  Where: Shown in: Google Images, Google Lens, popular products, shopping knowledge panel^[18]

  Availability note: Surfaces from the Product intro page^[18]. Country not stated. addressRegion only for US, AU, JP and postalCode only for AU, CA, US are property rules, not availability.

  Formats: JSON-LD, RDFa, Microdata

  Only for pages where the shopper can buy the product (Offer, not AggregateOffer). Price and currency can be given through priceSpecification. Nested requirements: Certification issuedBy and name; 3DModel encoding.contentUrl; OfferShippingDetails deliveryTime, shippingDestination and shippingRate; DefinedRegion addressCountry; MerchantReturnPolicy applicableCountry and returnPolicyCategory. addressRegion only for the US, Australia and Japan; postalCode only for Australia, Canada and the US; applicableCountry takes up to 50 countries. Certification covers EU energy labels and vehicle emission classes. Surfaces named on the Product intro page^[18]: shopping knowledge panel, popular products, Google Images, Google Lens.

  Documentation^[20]

• Merchant return policy Active

  Documented for: MerchantReturnPolicy (main type), MerchantReturnPolicySeasonalOverride, Organization and Offer

  Required: applicableCountry, returnPolicyCategory

  Recommended: customerRemorseReturnFees, customerRemorseReturnLabelSource, customerRemorseReturnShippingFeesAmount, itemCondition, itemDefectReturnFees, itemDefectReturnLabelSource, itemDefectReturnShippingFeesAmount, merchantReturnDays, refundType, restockingFee, returnFees, returnLabelSource, returnMethod, returnPolicyCountry, returnPolicySeasonalOverride, returnShippingFeesAmount

  Where: not stated

  Formats: JSON-LD

  Alternative minimal form: merchantReturnLink alone in place of applicableCountry plus returnPolicyCategory. merchantReturnDays is required when the return window is finite. Precedence: Content API for Shopping, then Merchant Center or Search Console settings, then product-level markup, then organization-level markup.

  Documentation^[22]

• Merchant shipping policy Active

  Documented for: ShippingService (main type), ShippingConditions, DefinedRegion, ServicePeriod, ShippingRateSettings, MonetaryAmount, QuantitativeValue, OpeningHoursSpecification, MemberProgramTier, OfferShippingDetails and Organization

  Required: DefinedRegion.addressCountry, shippingConditions

  Recommended: description, fulfillmentType, handlingTime, name, ShippingConditions.doesNotShip, ShippingConditions.numItems, ShippingConditions.orderValue, ShippingConditions.seasonalOverride, ShippingConditions.shippingDestination, ShippingConditions.shippingOrigin, ShippingConditions.shippingRate, ShippingConditions.transitTime, ShippingConditions.weight, validForMemberTier

  Where: not stated

  Availability note: Member tier support is beta^[23]; regions not stated.

  Formats: JSON-LD

  Organization-level policy through hasShippingService; doc added 2025-11-12^[37]. addressRegion only for the US, Australia and Japan; postalCode only for Australia, Canada and the US. Member tier support is beta.

  Documentation^[23]

• Movie carousel Active

  Documented for: Movie (main type) and ItemList

  Required: image, name

  Recommended: aggregateRating, dateCreated, director, review

  Where: Devices: mobile^[16]

  Availability note: Regions not stated.

  Formats: JSON-LD

  Mobile only. Needs carousel (ItemList) markup. Regions not stated on the page.

  Documentation^[16]

• Organization Active

  Documented for: Organization (main type), OnlineStore and LocalBusiness

  Recommended: address, address.addressCountry, address.addressLocality, address.addressRegion, address.postalCode, address.streetAddress, alternateName, contactPoint, contactPoint.email, contactPoint.telephone, description, duns, email, foundingDate, globalLocationNumber, hasMemberProgram, hasMerchantReturnPolicy, hasShippingService, iso6523Code, legalName, leiCode, logo, naics, name, numberOfEmployees, sameAs, taxID, telephone, url, vatID

  Where: not stated

  Formats: JSON-LD

  No required properties. Place on the home page or one about page. Logo at least 112x112 px. Regions not stated on the page.

  Documentation^[17]

• Product snippet Active

  Documented for: Product (main type), Review, AggregateRating, Offer, AggregateOffer, ItemList and ListItem

  Required: AggregateOffer.lowPrice, AggregateOffer.priceCurrency, name, Offer.price, review or aggregateRating or offers

  Recommended: AggregateOffer.highPrice, AggregateOffer.offerCount, aggregateRating, Offer.availability, Offer.priceCurrency, Offer.priceValidUntil, offers, review, Review.negativeNotes, Review.positiveNotes

  Where: Languages: Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish^[19]

  Availability note: Language rows apply only to the pros and cons sub-feature, in all countries where Google Search is available. Country list for the snippet itself not stated.

  Formats: JSON-LD, RDFa, Microdata

  Pros and cons only for editorial product review pages in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish and Turkish, in all countries where Google Search is available. Price can also be given through priceSpecification. Country list for the snippet itself not stated.

  Documentation^[19]

• Product variants Active

  Documented for: ProductGroup (main type) and Product

  Required: name

  Recommended: aggregateRating, brand, brand.name, description, hasAdultConsideration, hasVariant, productGroupID, review, url, variesBy

  Where: not stated

  Formats: JSON-LD

  ProductGroup level markup used together with product snippet or merchant listing markup. Regions not stated on the page.

  Documentation^[21]

• Profile page Active

  Documented for: ProfilePage (main type), Person, Organization and InteractionCounter

  Required: mainEntity, name

  Recommended: agentInteractionStatistic, alternateName, dateCreated, dateModified, description, identifier, image, interactionStatistic, sameAs

  Where: not stated

  Formats: JSON-LD, Microdata

  name belongs to the Person or Organization in mainEntity; alternateName can stand in when there is no name. Regions not stated on the page.

  Documentation^[25]

• Q&A Active

  Documented for: QAPage (main type), Question, Answer and Comment

  Required: Answer.text, Comment.text, mainEntity, Question.acceptedAnswer or Question.suggestedAnswer, Question.answerCount, Question.name

  Recommended: author, author.url, comment, commentCount, dateModified, datePublished, digitalSourceType, image, text, upvoteCount, url, video

  Where: not stated

  Formats: JSON-LD, Microdata

  Only for pages with one question and user-submitted answers; not for FAQs written by the site itself. Regions not stated on the page.

  Documentation^[26]

• Recipe Active

  Documented for: Recipe (main type), HowToSection, HowToStep, HowToDirection, HowToTip, ItemList and ListItem

  Required: image, name

  Recommended: aggregateRating, author, cookTime, datePublished, description, keywords, nutrition.calories, prepTime, recipeCategory, recipeCuisine, recipeIngredient, recipeInstructions, recipeYield, totalTime, video

  Where: Shown in: Google Images, Google Search^[27]

  Availability note: Region, language and device not stated.

  Formats: JSON-LD

  Shown in Google Search and Google Images. The host carousel adds ItemList with ListItem.position and ListItem.url. Guided recipes were removed from the doc on 2024-03-06^[37]. Examples are JSON-LD only. No region, language or device limit stated.

  Documentation^[27]

• Review snippet Active

  Documented for: Review (main type), AggregateRating, Rating, Book, Course, Event, LocalBusiness, Movie, Product, Recipe, SoftwareApplication, CreativeWorkSeason, CreativeWorkSeries, Episode, Game, MediaObject, MusicPlaylist, MusicRecording and Organization

  Required: AggregateRating.itemReviewed, AggregateRating.itemReviewed.name, AggregateRating.ratingCount or AggregateRating.reviewCount, AggregateRating.ratingValue, Review.author, Review.itemReviewed, Review.itemReviewed.name, Review.reviewRating, Review.reviewRating.ratingValue

  Recommended: AggregateRating.bestRating, AggregateRating.worstRating, Review.datePublished, Review.reviewRating.bestRating, Review.reviewRating.worstRating

  Where: not stated

  Formats: JSON-LD, RDFa, Microdata

  itemReviewed can be left out when the review is nested inside the item. Ratings are shown for the features Book, Course list, Event, Local business, Movie, Product, Recipe and Software App, and for CreativeWorkSeason, CreativeWorkSeries, Episode, Game, MediaObject, MusicPlaylist, MusicRecording and Organization with their subtypes. Local business and Organization only on sites that collect reviews about other entities; reviews an entity controls about itself are ineligible. Regions not stated on the page.

  Documentation^[28]

• Software app Active

  Documented for: SoftwareApplication (main type), MobileApplication, WebApplication and VideoGame

  Required: aggregateRating or review, name, offers.price

  Recommended: applicationCategory, operatingSystem

  Where: not stated

  Formats: JSON-LD, RDFa, Microdata

  VideoGame must be co-typed with another application type. Regions not stated on the page.

  Documentation^[29]

• Subscription and paywalled content Active

  Documented for: CreativeWork (main type), Article, NewsArticle, Blog, Comment, Course, HowTo, Message, Review, WebPage and WebPageElement

  Required: isAccessibleForFree

  Recommended: hasPart.cssSelector, hasPart.isAccessibleForFree, hasPart.@type

  Where: not stated

  Formats: JSON-LD, Microdata

  The page states that JSON-LD and Microdata are both accepted. Regions not stated on the page.

  Documentation^[31]

• Video (video results, LIVE badge, key moments) Active

  Documented for: VideoObject (main type), BroadcastEvent, Clip, SeekToAction and InteractionCounter

  Required: name, thumbnailUrl, uploadDate

  Recommended: contentUrl, creator, description, duration, embedUrl, expires, hasPart, ineligibleRegion, interactionStatistic, publication, regionsAllowed

  Where: Languages: Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish^[33]

  Availability note: Language rows apply only to SeekToAction key moments. Clip key moments work in all languages where Google Search is available. Region and device not stated.

  Formats: JSON-LD, Microdata

  LIVE badge needs publication (BroadcastEvent) with startDate, endDate and isLiveBroadcast. Key moments: Clip needs name, startOffset and url and works in all languages where Google Search is available; SeekToAction needs potentialAction.startOffset-input and potentialAction.target and is limited to English, Spanish, Portuguese, Italian, Chinese, French, Japanese, German, Turkish, Korean, Dutch and Russian. creator was added on 2026-09-24^[37]. Region and device limits not stated.

  Documentation^[33]

Limited 5

• Book actions Limited

  Documented for: DataFeed (main type), Book, Person, Organization, PropertyValue, ReadAction, BorrowAction, Offer, EntryPoint, Country, LibrarySystem, Library and PostalAddress

  Required: Book.author, Book.@id, Book.name, Book.url, Book.workExample, BorrowAction.lender, BorrowAction.target, DataFeed.dataFeedElement, DataFeed.dateModified, ReadAction.expectsAcceptanceOf, ReadAction.target, workExample.bookFormat, workExample.@id, workExample.inLanguage, workExample.isbn, workExample.potentialAction

  Recommended: Book.sameAs, workExample.author, workExample.bookEdition, workExample.datePublished, workExample.identifier, workExample.name, workExample.sameAs, workExample.url

  Where: Limited to: book providers onboarded through an interest form^[35]

  Availability note: Delivered as a DataFeed file, not on-page markup.

  Formats: JSON-LD

  Delivered as a schema.org DataFeed file that Google fetches about once a day, not as on-page markup. Limited to book providers with a wide selection of books, onboarded through an interest form. A phase-out banner was added on 2025-06-12 and removed on 2025-11-05 because a Search feature still uses the markup^{[37, 43]}. Not listed in the Search gallery.

  Documentation^[35]

• Dataset Limited

  Documented for: Dataset (main type), DataCatalog and DataDownload

  Required: description, name

  Recommended: alternateName, citation, creator, distribution, distribution.encodingFormat, funder, hasPart, identifier, includedInDataCatalog, isAccessibleForFree, isPartOf, keywords, license, measurementTechnique, sameAs, spatialCoverage, temporalCoverage, url, variableMeasured, version

  Where: Shown in: Google Dataset Search^[7]

  Availability note: Changelog 2025-11-05^[37]: markup used only by Dataset Search, not Google Search.

  Formats: JSON-LD, RDFa, Microdata, DCAT

  Surface is Google Dataset Search. The changelog entry of 2025-11-05^[37] says the markup is used only by Dataset Search, not Google Search, and that the dataset type is being phased out of Search results; the live feature page shows no such banner. distribution.contentUrl is required when distribution is used. DCAT cannot be tested in the Rich Results Test; CSVW tabular markup is experimental. No region limit stated.

  Documentation^[7]

• Speakable Limited

  Documented for: Article (main type), WebPage and SpeakableSpecification

  Required: cssSelector or xPath

  Where: Only in: United States of America^[30]; Languages: English^[30]; Shown in: Google Assistant on Google Home devices^[30]; Limited to: beta^[30]

  Availability note: News content only.

  Formats: JSON-LD

  Beta. Users in the United States, English only, Google Home devices through the Google Assistant, news content.

  Documentation^[30]

• Structured data carousels (beta) Limited

  Documented for: ItemList (main type), LocalBusiness, Restaurant, Hotel, VacationRental, Product and Event

  Required: item.image, itemListElement, itemListElement.item, itemListElement.position, item.name, item.url

  Recommended: aggregateRating.bestRating, aggregateRating.ratingCount, aggregateRating.ratingValue, amenityFeature, offers, offers.highPrice, offers.lowPrice, offers.price, offers.priceCurrency, priceRange, servesCuisine

  Where: Only in: South Africa, Türkiye^[34]; Devices: desktop, mobile^[34]; Limited to: beta, Comparison Shopping Services (CSS) program (products queries in CSS Program countries), flight queries interest form, Google Search aggregator features interest form (ground transportation, hotel, vacation rental, local business, things to do queries)^[34]

  Availability note: Also available in European Economic Area (EEA) countries; the page names no EEA country and links a Eurostat glossary, so EEA has no country rows. Query types differ by region: EEA hotels, vacation rentals, ground transportation, flights, local businesses, things to do, products; Türkiye hotels, vacation rentals, local businesses; South Africa hotels, vacation rentals, things to do, flights, products, food delivery, car hire, bus booking.

  Formats: JSON-LD

  Beta. Shown only in European Economic Area countries, Türkiye and South Africa, on desktop and mobile. Query types: EEA hotels, vacation rentals, ground transportation, flights, local businesses, things to do, products; Türkiye hotels, vacation rentals, local businesses; South Africa hotels, vacation rentals, things to do, flights, products, food delivery, car hire, bus booking. The summary page must link to at least three detail pages on the same domain. Some query types need an interest form. amenityFeature only for lodging types, servesCuisine only for Restaurant. Page examples are JSON-LD only. Added 2024-02-29, Türkiye 2025-05-21, South Africa 2025-08-28^[37]. Not listed in the Search gallery.

  Documentation^[34]

• Vacation rental Limited

  Documented for: VacationRental (main type), Accommodation, BedDetails, LocationFeatureSpecification, QuantitativeValue, Brand, PostalAddress, AggregateRating and Review

  Required: containsPlace, containsPlace.occupancy, containsPlace.occupancy.value, identifier, image, latitude, longitude, name

  Recommended: additionalType, address, aggregateRating, brand, checkinTime, checkoutTime, containsPlace.additionalType, containsPlace.amenityFeature, containsPlace.bed, containsPlace.bed.numberOfBeds, containsPlace.bed.typeOfBed, containsPlace.floorSize, containsPlace.numberOfBathroomsTotal, containsPlace.numberOfBedrooms, containsPlace.numberOfRooms, description, knowsLanguage, review, review.contentReferenceTime, review.datePublished

  Where: Limited to: Google Technical Account Manager with Hotel Center access^[32]

  Availability note: Regions not stated. review.contentReferenceTime is required for France (property rule, not availability).

  Formats: JSON-LD

  Only for sites that work with a Google Technical Account Manager and have Hotel Center access; others can send an interest form. At least 8 photos. review.contentReferenceTime is required for France.

  Documentation^[32]

Its own vocabularies, tags and feeds