Search engines by country · Europe

Which search engines do people use in Sweden?

In StatCounter's October 2026 figures for Sweden (all platforms), Google has 85.86% of search engine referrals, bing 8.63% and DuckDuckGo 1.88%. Referrals are visits that sites running StatCounter's code receive from a results page, not searches. ChatGPT has the highest AI chatbot share, 51.57%. This site documents no engine for Sweden in particular. StatCounter Global Stats

Share figures for October 2026 · data checked November 10, 2026

#1 search engine
GoogleStatCounter's label, October 2026
Its share of search engine referrals
85.86% StatCounter Global StatsVisits from results pages to sites running StatCounter's code, all platforms
Engines documented for Sweden
None in the engine profiles for this country in particular
Top AI chatbot
ChatGPT, 51.57% StatCounter Global StatsStatCounter's product name
Population
10,596,6202025, World Bank
Rich results that name Sweden
None on record

Which search engines do people use in Sweden?

StatCounter lists 10 search engine rows for Sweden for October 2026, all platforms. Each figure is that row's share of search engine referrals: the visits that sites running StatCounter's code receive from a search engine's results page. It does not count searches. StatCounter Global Stats

Search engine referrals in Sweden, October 2026Every row StatCounter lists, under its labels; a linked label opens the engine page it is matched to. Bars run from 0 to 100%. StatCounter Global Stats
  1. Google85.86%
  2. bing8.63%
  3. DuckDuckGo1.88%
  4. Yahoo!1.79%
  5. YANDEX1.29%
  6. Ecosia0.41%
  7. Qwant0.08%
  8. PrivacyWall0.04%
  9. Other0.02%
  10. StartPage0.02%

Matching: StatCounter's one “Yahoo!” row is counted as Yahoo Search here (as Yahoo! JAPAN Search in Japan; its worldwide row covers both). YANDEX is Yandex Search; where StatCounter also lists YANDEX RU, the two rows are added together.

Source: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0. Rankings across countries on this site use only places of 1 million people or more where StatCounter lists at least three search engines; Sweden is one of them.

Which AI chatbots do people use in Sweden?

StatCounter lists 5 AI chatbot rows for Sweden for October 2026, under its own product names. StatCounter does not describe how it measures AI chatbot share on the pages read, so no method is claimed here. Its product names are broader or narrower than the engine profiles on this site, so each linked name opens the engine profile it is matched to. StatCounter Global Stats

AI chatbot share in Sweden, October 2026Every row StatCounter lists, under its product names. Bars run from 0 to 100%. StatCounter Global Stats
  1. ChatGPT51.57%
  2. Google Gemini34.71%
  3. Perplexity5.77%
  4. Microsoft Copilot5.09%
  5. Claude2.86%

Source: StatCounter Global Stats, AI chatbot market share, October 2026, licensed CC BY-SA 3.0.

Which engines are documented for Sweden?

The engine profiles on this site document no engine for Sweden in particular. 26 engines are recorded with no country limit: their pages do not limit them to listed countries. They are on the engines page.

Rich resultsThe engine profiles record no rich result whose documentation names Sweden in its list of places. Rich results documented for whole regions, or with no limit, are on each engine's page.

How do I test a page for Sweden?

Inject the World

Test a page for Sweden

Check the structured data on a page against what the engines profiled on this site document, with Sweden set as the market.

Test a page

Sources

Market share

  • StatCounter Global Stats: search engine market share, Sweden, October 2026, all platforms (desktop, mobile, tablet and console), licensed CC BY-SA 3.0.
  • StatCounter Global Stats: AI chatbot market share, Sweden, October 2026, licensed CC BY-SA 3.0.

Population

World Bank, indicator SP.POP.TOTL, CC BY 4.0, 2025. It also decides which places are ranked (1 million people or more).

Names

Sweden is the English name in CLDR 47.0, the Unicode Common Locale Data Repository. The country list used here is UN M49, plus Taiwan from ISO 3166-1. ISO 3166-1 code: SE.