SEARCH ENGINE · OWN INDEX

What is Bing?

Bing is a search engine run by Microsoft. It runs its own index. The research records 14 rich result types for it, 11 of them active; its pages document support for JSON-LD, Microdata, RDFa, Open Graph and Microformats. Its pages do not limit it to listed countries.

Last checked November 10, 2026 · 39 sources, 1 of them could not be fetched

Type
Search engine
Run by
Microsoft
Results come from
Its own index
Recorded markets
Not limited to listed countries in its pages
Where its share is highest
Japan, 32.26% StatCounter Global StatsAmong ranked places: 1 million people or more, at least three entries listed
Share, worldwide
4.77% StatCounter Global Stats
Structured data formats
Documented: JSON-LD, Microdata, RDFa, Open Graph, Microformats
Rich result types
11 active of 14 on record

Who runs it

Run by Microsoft.

www.bing.com

Where does Bing get its results?

No licensing of results from another engine is documented. Microsoft Support says Bing crawls the web with Bingbot and builds its own index[28]. The Webmaster Guidelines say Copilot and grounding API results rest on the same crawling, indexing and ranking base as Bing search[13]. The AI preferences FAQ says Microsoft also supplies grounding services to third parties[18].

Engines that use results from Bing

  • DuckDuckGoSupplies its general web results

    Traditional links and images largely from Bing[36]

    As recorded for that engine: Traditional links and images (Instant Answers come from non-engine sources)

    Words on the source page: “which we largely source from Bing”

  • Microsoft Copilot and AI answers in BingSame company

    Uses the Bing search service[33]

    As recorded for that engine: Same operator. With web search on, Copilot sends its query to the Bing search service and builds the answer from the results. A Microsoft Advertising post also says Copilot is powered by Bing's search index[32].

Named by other engines in a narrower role: Claude web search (covers one part only)[34], Ecosia (one of several sources)[37], Meta AI (old statement, not confirmed since)[35], Qwant (covers one part only)[38] and Yahoo Search (named only for site submission)[39].

Which countries use Bing?

Share, worldwide

4.77%

#2 worldwide, October 2026 · StatCounter Global Stats

#1 by share in

None

of the 159 places ranked here (1 million people or more, at least three entries listed) · StatCounter Global Stats

What the figures measure: share of search engine referrals: visits that sites running StatCounter's code receive from a search results page (it does not count searches), all platforms, October 2026. Source: StatCounter Global Stats, licensed CC BY-SA 3.0.

The 15 ranked places where Bing has its highest shareShare in each, October 2026, with its rank there. Bars run from 0 to 50%. StatCounter Global StatsRanked: places of 1 million people or more where StatCounter lists at least three entries. In smaller places, or where it lists only one or two, a single figure can swing widely (a lone entry shows as 100%). Population: World Bank; Taiwan, which the World Bank does not list, from Wikidata, citing its household registration office. Smaller places stay on the map and in the full list.
  1. Japan32.26% #2
  2. China21.66% #2
  3. Puerto Rico12.42% #2
  4. Dominican Republic12.18% #2
  5. Honduras11.78% #2
  6. Switzerland11.53% #2
  7. Austria11.14% #2
  8. Mexico10.63% #2
  9. Canada10.44% #2
  10. Nicaragua10.17% #2
  11. Panama10.14% #2
  12. Portugal10.13% #2
  13. United States of America9.76% #2
  14. Trinidad and Tobago9.68% #2
  15. Denmark9.66% #2

Share for Bing by country, October 2026A world map shaded by share in five bands. 240 countries and territories have a figure; each country opens its figures on a click, and the full list is below the map.Afghanistan: 0.65%Azerbaijan: 0.75%Georgia: 0.94%Iraq: 0.13%Iran (Islamic Republic of): 0.5%Lao People's Democratic Republic: 0.82%Mauritania: 0.96%Nigeria: 0.99%State of Palestine: 0.86%Russian Federation: 0.82%Sudan: 0.65%Syrian Arab Republic: 0.67%Thailand: 0.52%Tajikistan: 0.76%Turkmenistan: 0.16%Türkiye: 0.79%Viet Nam: 0.61%Yemen: 0.75%United Arab Emirates: 2.68%Albania: 4.14%Armenia: 1.3%Argentina: 4.69%Bosnia and Herzegovina: 3.79%Bangladesh: 1.01%Burkina Faso: 4.13%Bulgaria: 3.65%Burundi: 2.83%Benin: 3.93%Brunei Darussalam: 4.1%Belarus: 1.38%Democratic Republic of the Congo: 1.7%Central African Republic: 2.02%Congo: 3.36%Côte d’Ivoire: 3.25%Cameroon: 2.4%Cuba: 3.02%Cyprus: 3.53%Djibouti: 3.71%Algeria: 1.52%Estonia: 3.96%Egypt: 2.42%Eritrea: 4.24%Spain: 3.91%Ethiopia: 4.22%Gabon: 4.82%Ghana: 2.14%Gambia: 2.85%Guinea: 2.2%Greece: 3.03%Guinea-Bissau: 1.33%Croatia: 4.23%Haiti: 2.76%Hungary: 3.61%Indonesia: 3.43%Ireland: 4.57%Israel: 1.26%India: 1.11%Jordan: 2.08%Kenya: 2.27%Kyrgyzstan: 1.22%Cambodia: 3.17%Republic of Korea: 4.92%Kuwait: 3.23%Kazakhstan: 1.42%Lebanon: 3.87%Sri Lanka: 4.86%Liberia: 2.35%Lithuania: 4.69%Latvia: 3.24%Libya: 1.8%Morocco: 2.72%Republic of Moldova: 1.62%Montenegro: 2.21%Madagascar: 2.66%North Macedonia: 3.06%Mali: 2.03%Myanmar: 2.11%Malawi: 2.99%Niger: 1.73%Netherlands (Kingdom of the): 4.59%Nepal: 2.36%Pakistan: 4.33%Qatar: 3.23%Romania: 2.61%Serbia: 2.59%Saudi Arabia: 2.69%Slovakia: 3.9%Sierra Leone: 1.81%Senegal: 2.84%Somalia: 1.81%South Sudan: 3.23%Eswatini: 3.59%Chad: 1.5%Togo: 4.38%Tunisia: 3.36%United Republic of Tanzania: 1.71%Ukraine: 2.53%Uganda: 1.96%Uzbekistan: 1.71%Zambia: 1.41%Zimbabwe: 3.94%Angola: 6.18%Austria: 11.14%Australia: 9.32%Belgium: 8.07%Bolivia (Plurinational State of): 6.51%Brazil: 6.64%Bahamas: 12.5%Bhutan: 5.5%Botswana: 5.97%Belize: 10.4%Canada: 10.44%Switzerland: 11.53%Chile: 7.69%Colombia: 5.29%Costa Rica: 9.15%Czechia: 5.19%Germany: 6.39%Denmark: 9.66%Dominican Republic: 12.18%Ecuador: 7.75%Finland: 5.22%Fiji: 8.38%Falkland Islands (Malvinas): 15.62%France: 5.13%United Kingdom of Great Britain and Northern Ireland: 6.72%Greenland: 11.2%Equatorial Guinea: 7.57%Guatemala: 5.29%Guyana: 8.73%Honduras: 11.78%Iceland: 8.72%Italy: 5.79%Jamaica: 8.61%Lesotho: 5.32%Luxembourg: 9.2%Mongolia: 7.77%Mexico: 10.63%Malaysia: 5.43%Mozambique: 8.01%Namibia: 7.15%New Caledonia: 9.06%Nicaragua: 10.17%Norway: 5.4%New Zealand: 7.64%Oman: 5.19%Panama: 10.14%Peru: 6.04%Papua New Guinea: 8.28%Philippines: 6.05%Poland: 7.64%Puerto Rico: 12.42%Portugal: 10.13%Paraguay: 6.68%Rwanda: 5.18%Solomon Islands: 15.08%Sweden: 8.63%Slovenia: 5.84%Suriname: 6.37%El Salvador: 6.64%Timor-Leste: 6.36%Trinidad and Tobago: 9.68%Taiwan: 8.06%United States of America: 9.76%Uruguay: 5.78%Venezuela (Bolivarian Republic of): 5.37%Vanuatu: 8.64%South Africa: 6.21%China: 21.66%Japan: 32.26%Democratic People's Republic of Korea: 20%Western Sahara: no dataFrench Southern Territories: no dataKosovo: no dataN. Cyprus: no dataSomaliland: no data
  • Under 1%
  • 1% to under 5%
  • 5% to under 20%
  • 20% to under 50%
  • 50% or more
  • Not in StatCounter's list there
  • No data

Equal Earth projection. Antarctica and many small places are too small to draw; every figure is in the list below. “Not in StatCounter's list there” means its table for that place does not include Bing; “No data” means StatCounter returned no table for it. StatCounter Global Stats

All 240 countries and territories with a figure

Norfolk Island 40% (#2) United States Minor Outlying Islands 35.71% (#2) Japan 32.26% (#2) Saint Helena 31.76% (#2) Saint Martin (French Part) 21.82% (#2) China 21.66% (#2) United States Virgin Islands 20.32% (#2) Democratic People's Republic of Korea 20% (#2) Turks and Caicos Islands 18.97% (#2) Tonga 18.49% (#2) Liechtenstein 17.43% (#2) Palau 15.75% (#2) Saint Kitts and Nevis 15.71% (#2) Falkland Islands (Malvinas) 15.62% (#2) Solomon Islands 15.08% (#2) Cayman Islands 14.85% (#2) Samoa 14.82% (#2) Anguilla 13.58% (#2) Micronesia (Federated States of) 13.3% (#2) Bahamas 12.5% (#2) Pitcairn 12.5% (#2) Puerto Rico 12.42% (#2) Dominican Republic 12.18% (#2) Grenada 12.04% (#2) Saint Vincent and the Grenadines 11.91% (#2) Northern Mariana Islands 11.88% (#2) Honduras 11.78% (#2) Marshall Islands 11.58% (#2) Switzerland 11.53% (#2) Holy See 11.37% (#2) Barbados 11.21% (#2) Greenland 11.2% (#2) Austria 11.14% (#2) Åland Islands 11.11% (#2) Antigua and Barbuda 11.05% (#2) Bonaire, Sint Eustatius and Saba 11.04% (#2) Sint Maarten (Dutch part) 10.82% (#2) Mexico 10.63% (#2) Malta 10.48% (#2) Canada 10.44% (#2) Dominica 10.42% (#2) Belize 10.4% (#2) Nicaragua 10.17% (#2) Panama 10.14% (#2) Portugal 10.13% (#2) United States of America 9.76% (#2) Trinidad and Tobago 9.68% (#2) Denmark 9.66% (#2) Guernsey 9.64% (#2) Gibraltar 9.51% (#2) Guam 9.49% (#2) Australia 9.32% (#2) Guadeloupe 9.26% (#2) Luxembourg 9.2% (#2) Costa Rica 9.15% (#2) Montserrat 9.09% (#2) New Caledonia 9.06% (#2) Wallis and Futuna Islands 9.02% (#2) Tuvalu 8.78% (#2) Guyana 8.73% (#2) Iceland 8.72% (#2) Vanuatu 8.64% (#2) Sweden 8.63% (#2) Jamaica 8.61% (#2) French Guiana 8.55% (#2) Fiji 8.38% (#2) Papua New Guinea 8.28% (#2) Isle of Man 8.26% (#2) Martinique 8.22% (#2) Belgium 8.07% (#2) Taiwan 8.06% (#3) Monaco 8.05% (#2) Kiribati 8.04% (#2) Mozambique 8.01% (#2) Jersey 7.99% (#2) Saint Lucia 7.99% (#2) Mongolia 7.77% (#2) Ecuador 7.75% (#2) Chile 7.69% (#2) New Zealand 7.64% (#2) Poland 7.64% (#2) Equatorial Guinea 7.57% (#2) American Samoa 7.56% (#2) Mauritius 7.47% (#2) Mayotte 7.39% (#2) China, Macao Special Administrative Region 7.34% (#2) Saint Barthélemy 7.29% (#2) Bermuda 7.24% (#3) Namibia 7.15% (#2) Aruba 7.14% (#2) Réunion 7.14% (#2) Faroe Islands 6.82% (#2) United Kingdom of Great Britain and Northern Ireland 6.72% (#2) Paraguay 6.68% (#2) Brazil 6.64% (#2) El Salvador 6.64% (#2) Bolivia (Plurinational State of) 6.51% (#2) Cabo Verde 6.4% (#2) Germany 6.39% (#2) Suriname 6.37% (#2) Timor-Leste 6.36% (#2) South Africa 6.21% (#2) Angola 6.18% (#2) Philippines 6.05% (#2) Peru 6.04% (#2) Botswana 5.97% (#2) Saint Pierre and Miquelon 5.91% (#3) British Indian Ocean Territory 5.9% (#2) French Polynesia 5.85% (#2) Slovenia 5.84% (#2) Italy 5.79% (#2) Uruguay 5.78% (#2) Bhutan 5.5% (#2) Malaysia 5.43% (#2) Norway 5.4% (#2) Venezuela (Bolivarian Republic of) 5.37% (#2) Curaçao 5.33% (#2) Lesotho 5.32% (#2) Colombia 5.29% (#2) Guatemala 5.29% (#2) Finland 5.22% (#2) Czechia 5.19% (#3) Oman 5.19% (#2) Rwanda 5.18% (#2) France 5.13% (#2) Republic of Korea 4.92% (#3) Sri Lanka 4.86% (#2) Gabon 4.82% (#2) Argentina 4.69% (#2) Lithuania 4.69% (#3) Andorra 4.64% (#2) San Marino 4.6% (#2) Netherlands (Kingdom of the) 4.59% (#2) Ireland 4.57% (#2) China, Hong Kong Special Administrative Region 4.49% (#2) Togo 4.38% (#2) Tokelau 4.35% (#3) Pakistan 4.33% (#2) Singapore 4.33% (#2) Eritrea 4.24% (#3) Croatia 4.23% (#2) Cook Islands 4.22% (#2) Ethiopia 4.22% (#2) Albania 4.14% (#2) Burkina Faso 4.13% (#2) Brunei Darussalam 4.1% (#3) Estonia 3.96% (#3) Zimbabwe 3.94% (#2) Benin 3.93% (#2) Spain 3.91% (#2) Slovakia 3.9% (#2) Lebanon 3.87% (#2) Bosnia and Herzegovina 3.79% (#2) Djibouti 3.71% (#2) Bulgaria 3.65% (#2) Hungary 3.61% (#2) Eswatini 3.59% (#2) Seychelles 3.57% (#3) Cyprus 3.53% (#2) Indonesia 3.43% (#2) Congo 3.36% (#2) Tunisia 3.36% (#2) Côte d’Ivoire 3.25% (#2) Latvia 3.24% (#3) Kuwait 3.23% (#2) Qatar 3.23% (#2) South Sudan 3.23% (#2) Cambodia 3.17% (#2) North Macedonia 3.06% (#2) Greece 3.03% (#2) Cuba 3.02% (#2) Malawi 2.99% (#2) Maldives 2.99% (#2) Gambia 2.85% (#2) Senegal 2.84% (#2) Burundi 2.83% (#2) Haiti 2.76% (#2) Morocco 2.72% (#2) Saudi Arabia 2.69% (#2) United Arab Emirates 2.68% (#2) Madagascar 2.66% (#2) Romania 2.61% (#2) Serbia 2.59% (#2) Naoero 2.58% (#2) Ukraine 2.53% (#3) Egypt 2.42% (#2) Cameroon 2.4% (#2) Nepal 2.36% (#2) Liberia 2.35% (#2) Sao Tome and Principe 2.32% (#2) Kenya 2.27% (#2) Montenegro 2.21% (#2) Guinea 2.2% (#2) Ghana 2.14% (#2) Myanmar 2.11% (#2) Jordan 2.08% (#2) Comoros 2.04% (#2) Mali 2.03% (#2) Central African Republic 2.02% (#2) Uganda 1.96% (#2) Bahrain 1.85% (#2) Sierra Leone 1.81% (#2) Somalia 1.81% (#2) Libya 1.8% (#2) Niger 1.73% (#2) United Republic of Tanzania 1.71% (#2) Uzbekistan 1.71% (#3) Democratic Republic of the Congo 1.7% (#2) Republic of Moldova 1.62% (#3) Algeria 1.52% (#2) Chad 1.5% (#2) Kazakhstan 1.42% (#3) Zambia 1.41% (#2) Belarus 1.38% (#4) Guinea-Bissau 1.33% (#2) Armenia 1.3% (#3) Israel 1.26% (#2) Kyrgyzstan 1.22% (#3) India 1.11% (#2) British Virgin Islands 1.1% (#2) Bangladesh 1.01% (#2) Nigeria 0.99% (#2) Mauritania 0.96% (#2) Georgia 0.94% (#3) State of Palestine 0.86% (#2) Lao People's Democratic Republic 0.82% (#2) Russian Federation 0.82% (#3) Türkiye 0.79% (#3) Tajikistan 0.76% (#3) Azerbaijan 0.75% (#3) Yemen 0.75% (#3) Syrian Arab Republic 0.67% (#3) Afghanistan 0.65% (#2) Sudan 0.65% (#2) Viet Nam 0.61% (#3) Antarctica 0.55% (#4) Thailand 0.52% (#2) Iran (Islamic Republic of) 0.5% (#2) Turkmenistan 0.16% (#5) Iraq 0.13% (#2)

StatCounter Global Stats, October 2026, CC BY-SA 3.0. The number in brackets is its rank in that place.

Recorded markets

The research records no country limit for Bing: its pages do not limit it to listed countries.

Does Bing use structured data?

The research records documented support for JSON-LD, Microdata, RDFa, Open Graph and Microformats for Bing. It records 14 rich result types, listed in the next section.

Structured data formats for Bing
FormatDocumented supportWhat the research records
JSON-LDYesListed on the overview with HTML Microdata as a Schema.org format. JSON-LD support in Bing Webmaster Tools was announced in July 2018[23]. The scenario table has no JSON-LD column and the eight legacy scenario pages show no JSON-LD; the SpecialAnnouncement article[11] and the 2025 Product guidance[25] use it. Recognised by the URL Inspection Markup card[19].[1]
MicrodataYesListed on the overview. Marked supported for all nine scenarios; eight scenario pages use data-vocabulary.org item types.[1]
RDFaYesListed on the overview. Marked supported for every scenario except Products and offers. Not among the markup languages the URL Inspection Markup card recognises[19].[1]
Open GraphYesThe overview says Bing understands Open Graph page-level annotations, currently used only to improve how results look for a limited number of publishers. Bing News can use og:image.[1]
MicroformatsYesListed on the overview: hCard, hCalendar, hProduct, hRecipe, hReview and hReview-Aggregate. No microformat for Breadcrumbs.[1]
Twitter CardsNot documentedNot documented. No mention in any of the 61 Bing Webmaster help articles that were text-searched (the 51 in the category tree plus 10 linked pages outside it), including the Webmaster Guidelines.[31]

“Not documented” means the pages read do not say; it does not mean the format is ignored.

Other formats and channels

  • GoodRelationsStated as not supported

    A vocabulary, not a syntax. Recorded because it is the only explicit negative found: the Products and offers page says Bing crawlers do not currently support it.[6]

  • mRSSDocumented

    Bing's own Media RSS based video feed format, described as giving the best results for video.[12]

  • XML Sitemap video extensionDocumented

    Stated as supported for discovering and indexing video.[12]

Which rich results can Bing show?

The research records 14 rich result types for Bing: 11 active, 2 limited and 1 with an unknown status. Each entry shows the schema.org types it is documented for, where the research records them. Valid markup can make a page eligible; it does not guarantee the result.

Active 11

  • Bing video feed (mRSS) Active

    Documented for: no schema.org type recorded

    Required: content, description, link, pubDate, thumbnail, title

    Recommended: category, embedHtml, expireDate, keywords, payment, rating, restriction, viewCount

    Where: not stated

    Formats: mRSS, XML Sitemap video extension

    A feed, not on-page markup: RSS 2.0 items in a feed that declares the namespace http://bing.com/schema/media/. content needs url, type, height, width and duration attributes; payment needs type, price and currency; restriction needs relationship and type. Feed types are full, incremental and expire. Bing also accepts the XML Sitemap video extension and existing Yahoo mRSS feeds but says its own format gives the best results. Feeds go in through the Sitemaps feature or by email to Bing content feed support. Inclusion is not guaranteed.

    Documentation[12]

  • Breadcrumbs Active

    Documented for: http://data-vocabulary.org/Breadcrumb

    Required: title, url

    Recommended: child

    Where: not stated

    Formats: Microdata, RDFa

    RDFa typeof is v:Breadcrumb. No microformat exists for this scenario. child is needed only when a page carries more than one trail. The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[2]

  • Businesses and organizations Active

    Documented for: http://data-vocabulary.org/Organization (main type), http://data-vocabulary.org/Address and http://data-vocabulary.org/Geo

    Required: name

    Recommended: address, geo, tel, url

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    Microformat is hCard (class vcard, name written as fn org). address parts: street-address, locality, region, postal-code, country-name. RDFa typeof values: v:Organization, v:Address, v:Geo. The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[3]

  • ClaimReview (aka Fact Check) Active

    Documented for: ClaimReview

    Required: author, claimReviewed, datePublished, itemReviewed.author, reviewRating.alternateName, reviewRating.bestRating, reviewRating.ratingValue, reviewRating.worstRating

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    The page links to schema.org/ClaimReview and prints its minimum fields with capital initials (ClaimReviewed, ReviewRating.ratingValue, ItemReviewed.author, Author); schema.org casing is used here. The page has no code example and names no format: the formats come from the overview table[1], which has no JSON-LD column and whose Microformats cell for this row names itemReviewed, which is not a microformat. Claims and checks must be easy to identify, sources must be cited openly and the tag must represent the page. Misuse can bring ranking penalties, ignored markup or removal from the index. The page is absent from the help category tree[31]; markets are not listed[1].

    Documentation[10]

  • Events Active

    Documented for: http://data-vocabulary.org/Event (main type), http://data-vocabulary.org/Address, http://data-vocabulary.org/Geo and http://data-vocabulary.org/Organization

    Required: startDate, summary

    Recommended: description, duration, endDate, eventType, geo, location, photo, url

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    Microformat is hCalendar (class vevent; startDate as dtstart, endDate as dtend, eventType as category). ISO 8601 date values are advised. The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[4]

  • People Active

    Documented for: http://data-vocabulary.org/Person (main type) and http://data-vocabulary.org/Address

    Required: name

    Recommended: acquaintance, address, affiliation, contact, friend, nickname, photo, role, title, url

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    Microformat is hCard (class vcard; name as fn, affiliation as org). acquaintance, contact and friend are XFN relationship values. The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[5]

  • Product schema for Shopping and Ads (with IndexNow) Active

    Documented for: Product (main type), Offer, Brand and OfferShippingDetails

    Recommended: brand, dateModified, datePublished, description, gtin, id, image, link, mpn, name, price, shipping

    Where: not stated

    Formats: JSON-LD

    Guidance from a Bing webmaster blog post, not a help article; nothing is marked required. Names are the post's feed-style labels (it maps title to name and image link to image). Its JSON-LD sample uses name, description, sku, brand, gtin13, mpn, image, url, datePublished, dateModified and an Offer with price, priceCurrency, availability and shippingDetails (OfferShippingDetails with DefinedRegion and MonetaryAmount). Optional fields: category, seller, itemCondition. Shipping is called especially important for Germany and Austria. The post says this schema with IndexNow removes the need for a separate merchant feed and helps content surface in search results, shopping experiences and AI-driven assistants.

    Documentation[25]

  • Products and offers Active

    Documented for: http://data-vocabulary.org/Product (main type) and http://data-vocabulary.org/Offer

    Required: name

    Recommended: brand, category, description, identifier, offerDetails

    Where: not stated

    Formats: Microdata, Microformats

    Microformat is hProduct (class hproduct). The overview marks RDFa as not supported for this scenario. identifier takes an ASIN, ISBN, MPN, SKU or UPC. offerDetails is Microdata only. Offer properties: availability (in_stock, out_of_stock, instore_only, preorder), condition (new, used, refurbished), currency, identifier, itemoffered, offerURL, price, priceValidUntil, seller. Offer-aggregate properties: condition, currency, highPrice, identifier, itemOffered, lowPrice, offerCount, offerURL. The page says the GoodRelations vocabulary is not supported. The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[6]

  • Recipes Active

    Documented for: http://data-vocabulary.org/Recipe (main type), http://data-vocabulary.org/RecipeIngredient, http://data-vocabulary.org/Nutrition and http://data-vocabulary.org/Review-aggregate

    Required: name

    Recommended: author, ingredient, instructions, nutrition, photo, prepTime, published, recipeType, review, summary, totalTime, yield

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    Microformat is hRecipe (class hrecipe). The page's Microdata column prints prepTIme (a typo on the page); prepTime is recorded here. RDFa typeof values: v:Recipe, v:Ingredient, v:Nutrition, v:Rating, v:Review-aggregate. The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[7]

  • Reviews Active

    Documented for: http://data-vocabulary.org/Review (main type) and http://data-vocabulary.org/Rating

    Required: itemreviewed

    Recommended: description, dtreviewed, rating, reviewer, summary

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    Microformat is hReview (class hreview; itemreviewed written as item). The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[8]

  • Reviews (aggregated) Active

    Documented for: http://data-vocabulary.org/Review-aggregate (main type) and http://data-vocabulary.org/Rating

    Required: itemreviewed

    Recommended: count, photo, rating, summary, votes

    Where: not stated

    Formats: Microdata, Microformats, RDFa

    Microformat is hReview-Aggregate (class hreview-aggregate; itemreviewed written as item). The page documents the legacy data-vocabulary.org vocabulary only and has no JSON-LD or schema.org example. Rich snippets are not shown in every market and Bing gives no market list[1]. The page is absent from the help category tree[31] and is linked from the overview only.

    Documentation[9]

Limited 2

  • Open Graph image in Bing News results Limited

    Documented for: no schema.org type recorded

    Required: og:image

    Where: not stated

    Formats: Open Graph

    The overview says Open Graph annotations are currently used only to improve how results look for a limited number of publishers. Bing News can show the og:image at the pixel size the publisher declared, on PC and mobile; a SOCIALONLY flag in that meta tag turns this off. The PubHub update article[20] says publishers can use Open Graph to choose article thumbnails.

    Documentation[1]

  • Special announcements Limited

    Documented for: SpecialAnnouncement (main type), CovidTestingFacility, Dataset and DataDownload

    Required: category, datePosted, name

    Recommended: about, diseasePreventionInfo, diseaseSpreadStatistics, expires, gettingTestedInfo, newsUpdatesAndGuidelines, publicTransportClosuresInfo, quarantineGuidelines, schoolClosuresInfo, spatialCoverage, text, travelBans, url

    Where: not stated

    Formats: JSON-LD

    COVID-19 only: category must be the Wikidata item https://www.wikidata.org/wiki/Q81068910. Four documented cases. General announcements use the required list as given. Government statistics list name, datePosted, url, category, spatialCoverage and diseaseSpreadStatistics (a Dataset with a CSV DataDownload) without marking any as required, and are accepted from official government sites only. Testing locations also require about (CovidTestingFacility) and gettingTestedInfo. Travel restrictions also require spatialCoverage; publicTransportClosuresInfo and travelBans are optional there. The page is live and not marked deprecated, but the bing.com/covid experience it names now redirects to an ordinary search.

    Documentation[11]

Status unknown 1

  • Grounding and citation in Bing and Copilot answers (structured data as a supporting signal) Status unknown

    Documented for: no schema.org type recorded

    Where: not stated

    Not a rich result and no type, property or format is named. The Webmaster Guidelines say structured data may support clearer grounding but promises neither visibility nor grounding traffic, that markup must match visible content, and that misleading markup may be ignored. The image and video section lists structured data with captions and transcripts as aids to understanding across Bing and Copilot experiences. Blog posts sources 25, 26 and 27 say schema helps AI systems or assistants read content; none of those sentences names Copilot.

    Documentation[13]

How does Bing crawl the web?

The research lists 6 crawler tokens for Bing: the names a site uses in robots.txt rules, with what each one does where the source says.

bingbot, adidxbot, BingPreview, MicrosoftPreview, BingVideoPreview[14]

msnbot[16]

How do I test my markup for Bing?

Testing tools the research records for Bing:

Inject the World

Test a page for Bing

See what the research records for Bing against the structured data on your page.

Test a page

What does Bing ask of site owners?

Its own vocabularies, tags and feeds

  • Bing media feed namespace

    XML namespace http://bing.com/schema/media/ declared on Bing's own mRSS video feed format. Item elements include embedHtml, viewCount, restriction, expireDate and payment next to standard RSS fields.[12]

  • SOCIALONLY

    Bing News flag written inside the og:image meta tag. It stops the Bing News crawler from showing that image at the pixel size the publisher declared.[1]

  • AI Training and AI Grounding preferences

    Microsoft's content-use signals, announced 2026-10-30[22] and honored from 2027-02-01. AI Training: robots.txt group User-Agent: __usage_ai-training (built on an IETF AI preferences draft) or page level ai-training:disallow in a Bingbot meta tag or X-Robots-Tag header. AI Grounding: page level only, with allow (default), disallowextended (Microsoft-operated experiences only) and disallow. They replace NoArchive and NoCache for these uses[17] and do not change eligibility for classic Bing search.[18]

What could not be verified?

These claims about Bing came up in the research, but no page that could be read confirms them. They are kept apart, and nothing above rests on them.

  • Microsoft has formally retired the standalone Bing Markup Validator.

    Why it is open: No Microsoft page read states the retirement in words. The redirect and the missing help article are the only evidence, so the status is inferred.

    How it was checked

    GET https://www.bing.com/toolbox/markup-validator (301 to the URL inspection help article, source 21); GET https://www.bing.com/webmaster/tools/markup-validator (404); GET https://www.bing.com/webmasters/markup-validator (302 to a toolbox path); text search of all 61 help articles for the word validator (0 hits); the 2018 JSON-LD post[23], which still described the validator, and the 2020 posts on the new Webmaster Tools and URL Inspection[24, 30].

  • A February 2012 Bing webmaster blog post announced the Markup Validation Tool.

    Why it is open: HTTP 404. A failed fetch, not proof about the post or the tool.

    How it was checked

    GET of the post URL[29].

  • Copilot, named as such, reads schema.org markup or other structured data.

    Why it is open: Microsoft pages tie structured data to grounding and to AI systems or assistants in general terms. No sentence read names Copilot together with structured data, schema or markup (the nearest case is two adjacent sentences in the Guidelines section on images and video), and no types or properties are given.

    How it was checked

    Bing Webmaster Guidelines[13], IndexNow shopping post[25], AI conversions post[26], Microsoft Advertising post[27], AI preferences post and FAQ[18, 22]. Sentence-level search of the 69 saved Microsoft pages: 76 sentences name Copilot and none of them also names schema, markup, structured data, JSON-LD, Microdata, RDFa or Open Graph.

  • Required and recommended schema.org properties (for example in JSON-LD) for Bing breadcrumb, organization, event, person, product, recipe and review rich results.

    Why it is open: Eight pages give data-vocabulary.org Microdata, RDFa and microformat properties only. The overview says the same techniques apply to Schema.org but has no schema.org property table.

    How it was checked

    The overview[1] and the nine scenario pages[2-10].

  • The data-vocabulary.org scenario pages describe what Bing does today.

    Why it is open: The nine pages are missing from the category tree, three of the overview's nine links (Breadcrumbs, People, Products and offers) return 404, and no dates are exposed. The overview that lists the scenarios is live and in the tree.

    How it was checked

    Help category tree[31], the overview's links, the help API.

  • SpecialAnnouncement markup is still used by Bing.

    Why it is open: The article is live and not marked deprecated, but the COVID tracker it names now answers with a 302 to an ordinary search.

    How it was checked

    Help article[11]; GET https://www.bing.com/covid.

  • Which markets show Bing's visually rich snippets.

    Why it is open: The overview says rich snippets are not supported in every market and gives no market list.

    How it was checked

    Overview[1] and the nine scenario pages.

  • The URL Inspection Markup card checks RDFa.

    Why it is open: The article lists HTML Microdata, Microformats, Open Graph and JSON-LD only. RDFa is absent although the overview lists it as supported.

    How it was checked

    URL inspection help article[19]. The tool needs a sign-in and was not used.

  • MSNBOT is still an active Bing crawler token.

    Why it is open: MSNBOT is named once, on the Verify Bingbot tool article. The crawler overview does not list it, and source 15 shows msnbot only inside a search.msn.com host name.

    How it was checked

    Crawler overview[14], Verify Bingbot tool article[16], Verifying Bingbot article[15].

  • BingPreview sends a user agent token of its own.

    Why it is open: The page names the crawler, but both sample user agent strings carry bingbot/2.0 and no BingPreview token.

    How it was checked

    Crawler overview[14].

  • Publication or last-updated dates of the Bing Webmaster help articles.

    Why it is open: The API returns the article HTML only, with no date field. No last-updated date is recorded for any help article.

    How it was checked

    Help API responses and the help page shell.

  • The ?topicid= help URLs used as documentation links show the article to a human visitor.

    Why it is open: Not viewed in a browser, because the research rules exclude browser tools. The article bodies were read from the help API instead.

    How it was checked

    GET of each URL (HTTP 200, app shell) and a read of the help app script, which sets the article from the topicid parameter.

Sources

The pages the research used for Bing, numbered as cited above. Accessed November 10, 2026 unless shown.

  1. 1.Marking up your site: Overview · Microsoft
  2. 2.Breadcrumbs · Microsoft
  3. 3.Businesses and organizations · Microsoft
  4. 4.Events · Microsoft
  5. 5.People · Microsoft
  6. 6.Products and offers · Microsoft
  7. 7.Recipes · Microsoft
  8. 8.Reviews · Microsoft
  9. 9.Reviews (aggregated) · Microsoft
  10. 10.Claim Review · Microsoft
  11. 11.Special announcement specifications · Microsoft
  12. 12.Bing video feed guidelines · Microsoft
  13. 13.Bing Webmaster Guidelines · Microsoft
  14. 14.Overview of Bing crawlers (user agents) · Microsoft
  15. 15.Verifying Bingbot · Microsoft
  16. 16.Verify Bingbot · Microsoft
  17. 17.Robots meta tags and attributes that Bing supports · Microsoft
  18. 18.FAQ - New AI Preferences · Microsoft
  19. 19.URL inspection · Microsoft
  20. 20.An Update on PubHub Submissions · Microsoft
  21. 21.Bing Markup Validator (legacy URL; answers with a 301 redirect to the URL inspection help article) · MicrosoftPartly read
  22. 22.Your content, your choice: clearer preferences for training and grounding · Microsoft · updated October 30, 2026
  23. 23.Introducing JSON-LD Support in Bing Webmaster Tools · Microsoft · updated July 31, 2018
  24. 24.Introducing the Bing Webmaster Tools URL Inspection Tool · Microsoft · updated September 10, 2020
  25. 25.IndexNow Enables Faster and More Reliable Updates for Shopping and Ads · Microsoft · updated August 1, 2025
  26. 26.How AI Search Is Changing the Way Conversions are Measured · Microsoft · updated November 21, 2025
  27. 27.Optimizing Your Content for Inclusion in AI Search Answers · Microsoft · updated October 8, 2025
  28. 28.How Bing delivers search results · Microsoft · updated June 11, 2026
  29. 29.Webmaster Tools Markup Validation Tool (2012 blog post; title taken from the URL, page not retrieved) · MicrosoftCould not be fetched
  30. 30.Announcing the new Bing Webmaster Tools (migration complete) · Microsoft · updated July 29, 2020
  31. 31.Bing Webmaster Tools help category tree (JSON endpoint the help center loads) · Microsoft
  32. 32.Optimizing Your Content for Inclusion in AI Search Answers · Microsoft · updated October 8, 2025
  33. 33.Data, privacy, and security for web search in Microsoft Copilot and Microsoft Copilot Chat | Microsoft Learn (canonical URL learn.microsoft.com/en-us/copilot/plan/manage-public-web-access; ms.date 2026-10-29) · Microsoft · updated November 4, 2026
  34. 34.Enable and use web search (page shows only a relative update date) · Anthropic
  35. 35.Introducing New AI Experiences Across Our Family of Apps and Devices (published 2023-09-27) · Meta · updated January 10, 2024
  36. 36.Where do DuckDuckGo search results come from? · DuckDuckGo
  37. 37.Search Result Providers - Ecosia Help Center · Ecosia · updated August 12, 2026
  38. 38.Web indexing: where is Qwant's independence? · Qwant · updated September 18, 2023
  39. 39.Submit your website to Yahoo Search | Search for Desktop Help | Yahoo Help · Yahoo

Market share figures: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0.