Search engines by country · Europe

Which search engines do people use in Italy?

In StatCounter's October 2026 figures for Italy (all platforms), Google has 88.1% of search engine referrals, bing 5.79% and Yahoo! 4.59%. Referrals are visits that sites running StatCounter's code receive from a results page, not searches. Google Gemini has the highest AI chatbot share, 52.28%. This site documents no engine for Italy in particular. StatCounter Global Stats

Share figures for October 2026 · data checked November 10, 2026

#1 search engine
GoogleStatCounter's label, October 2026
Its share of search engine referrals
88.1% StatCounter Global StatsVisits from results pages to sites running StatCounter's code, all platforms
Engines documented for Italy
None in the engine profiles for this country in particular
Top AI chatbot
Google Gemini, 52.28% StatCounter Global StatsStatCounter's product name
Population
58,915,6562025, World Bank
Rich results that name Italy
1 on record

Which search engines do people use in Italy?

StatCounter lists 10 search engine rows for Italy for October 2026, all platforms. Each figure is that row's share of search engine referrals: the visits that sites running StatCounter's code receive from a search engine's results page. It does not count searches. StatCounter Global Stats

Search engine referrals in Italy, October 2026Every row StatCounter lists, under its labels; a linked label opens the engine page it is matched to. Bars run from 0 to 100%. StatCounter Global Stats
  1. Google88.1%
  2. bing5.79%
  3. Yahoo!4.59%
  4. DuckDuckGo0.64%
  5. Ecosia0.36%
  6. YANDEX0.36%
  7. Qwant0.08%
  8. PrivacyWall0.03%
  9. Baidu0.02%
  10. Other0.02%

Matching: StatCounter's one “Yahoo!” row is counted as Yahoo Search here (as Yahoo! JAPAN Search in Japan; its worldwide row covers both). YANDEX is Yandex Search; where StatCounter also lists YANDEX RU, the two rows are added together.

Source: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0. Rankings across countries on this site use only places of 1 million people or more where StatCounter lists at least three search engines; Italy is one of them.

Which AI chatbots do people use in Italy?

StatCounter lists 5 AI chatbot rows for Italy for October 2026, under its own product names. StatCounter does not describe how it measures AI chatbot share on the pages read, so no method is claimed here. Its product names are broader or narrower than the engine profiles on this site, so each linked name opens the engine profile it is matched to. StatCounter Global Stats

AI chatbot share in Italy, October 2026Every row StatCounter lists, under its product names. Bars run from 0 to 100%. StatCounter Global Stats
  1. Google Gemini52.28%
  2. ChatGPT29.38%
  3. Perplexity11.23%
  4. Microsoft Copilot3.66%
  5. Claude3.45%

Source: StatCounter Global Stats, AI chatbot market share, October 2026, licensed CC BY-SA 3.0.

Which engines are documented for Italy?

The engine profiles on this site document no engine for Italy in particular. 26 engines are recorded with no country limit: their pages do not limit them to listed countries. They are on the engines page.

Which rich results name Italy?

The engine profiles record 1 rich result type whose documentation names Italy in saying where the result is, or is not, available. Only rows that name Italy itself are listed: a rich result documented for a whole region, without a list of its countries, does not appear here. Valid markup can make a page eligible; it does not guarantee the result.

Google Search

  • Job posting Active

    Available only in the places its documentation lists, including Italy.[1]

    Documentation

How do I test a page for Italy?

Inject the World

Test a page for Italy

Check the structured data on a page against what the engines profiled on this site document, with Italy set as the market.

Test a page

Sources

Market share

  • StatCounter Global Stats: search engine market share, Italy, October 2026, all platforms (desktop, mobile, tablet and console), licensed CC BY-SA 3.0.
  • StatCounter Global Stats: AI chatbot market share, Italy, October 2026, licensed CC BY-SA 3.0.

Population

World Bank, indicator SP.POP.TOTL, CC BY 4.0, 2025. It also decides which places are ranked (1 million people or more).

Rich result availability

Numbered as cited above.

  1. 1.Job posting (JobPosting) structured data for Job Search · Google Search Central · accessed November 10, 2026

Names

Italy is the English name in CLDR 47.0, the Unicode Common Locale Data Repository. The country list used here is UN M49, plus Taiwan from ISO 3166-1. ISO 3166-1 code: IT.