SEARCH ENGINE · OWN INDEX · REPUBLIC OF KOREA

What is Naver?

Naver is a search engine run by NAVER Corp. It runs its own index. The pages that would document its structured data could not be fetched. The research records Republic of Korea as its main market. Six claims about it could not be verified.

Last checked November 10, 2026 · 19 sources, 9 of them could not be fetched

Type
Search engine
Run by
NAVER Corp.
Results come from
Its own index
Recorded markets
Republic of Korea
Where its share is highest
Republic of Korea, 42.1% StatCounter Global StatsAmong ranked places: 1 million people or more, at least three entries listed
Share, worldwide
0.23% StatCounter Global Stats
Structured data formats
None documented
Rich result types
None on record

Who runs it

Run by NAVER Corp.

www.naver.com

Where does Naver get its results?

Own crawl and index, on the strength of one NAVER recruiting page. The NAVER Careers page for the Web Search team[14] says the team collects and indexes web pages on the scale of tens of billions ("수백억 규모의 웹페이지를 수집하여 색인하고") and describes a NAVER web collection system that keeps fresh snapshots of sites in Korea and abroad and renders their pages. The Engine & Solution team page[15] says the team develops the search engine behind NAVER search. The knowledge base team page[16] says topic data shown in search results (broadcast, music, weather, sports) is collected from data providers, APIs and databases, and the knowledge snippet page[17] says snippets are extracted from documents. Caveats: this is undated recruiting text, not webmaster documentation; it is served from naver-career.github.io, which is reached by a 307 redirect from naver-career.gitbook.io, the host a NAVER Corp. recruiting page links to for details of team technology[18]. No page read mentions results licensed from another engine, and none names the robot. The corporate search overview[2] is silent on crawling, and the Search Advisor guides that would cover it could not be fetched[5-7].

Engines that use results from Naver

The research records no engine that takes its general results from Naver or is built on it by the same company.

Which countries use Naver?

Share, worldwide

0.23%

#7 worldwide, October 2026 · StatCounter Global Stats

#1 by share in

None

of the 23 places ranked here (1 million people or more, at least three entries listed) · StatCounter Global Stats

What the figures measure: share of search engine referrals: visits that sites running StatCounter's code receive from a search results page (it does not count searches), all platforms, October 2026. Source: StatCounter Global Stats, licensed CC BY-SA 3.0.

The 15 ranked places where Naver has its highest shareShare in each, October 2026, with its rank there. Bars run from 0 to 50%. StatCounter Global StatsRanked: places of 1 million people or more where StatCounter lists at least three entries. In smaller places, or where it lists only one or two, a single figure can swing widely (a lone entry shows as 100%). Population: World Bank; Taiwan, which the World Bank does not list, from Wikidata, citing its household registration office. Smaller places stay on the map and in the full list.
  1. Republic of Korea42.1% #2
  2. Mongolia0.12% #6
  3. Singapore0.11% #7
  4. Japan0.05% #9
  5. China, Hong Kong Special Administrative Region0.04% #8
  6. Cambodia0.03% #10
  7. New Zealand0.03% #9
  8. Australia0.02% #8
  9. Burundi0.02% #7
  10. Canada0.02% #8
  11. Kyrgyzstan0.02% #8
  12. Philippines0.02% #7
  13. Togo0.02% #8
  14. Uzbekistan0.02% #8
  15. Central African Republic0.01% #8

Share for Naver by country, October 2026A world map shaded by share in five bands. 32 countries and territories have a figure; each country opens its figures on a click, and the full list is below the map.Australia: 0.02%Burundi: 0.02%Canada: 0.02%Central African Republic: 0.01%Fiji: 0.02%Equatorial Guinea: 0.01%Japan: 0.05%Kyrgyzstan: 0.02%Cambodia: 0.03%Kazakhstan: 0.01%Lao People's Democratic Republic: 0.01%Mongolia: 0.12%Malaysia: 0.01%Nicaragua: 0.01%New Zealand: 0.03%Philippines: 0.02%Rwanda: 0.01%Togo: 0.02%Taiwan: 0.01%Uzbekistan: 0.02%Viet Nam: 0.01%Vanuatu: 0.03%Republic of Korea: 42.1%United Arab Emirates: not listedAfghanistan: not listedAlbania: not listedArmenia: not listedAngola: not listedArgentina: not listedAustria: not listedAzerbaijan: not listedBosnia and Herzegovina: not listedBangladesh: not listedBelgium: not listedBurkina Faso: not listedBulgaria: not listedBenin: not listedBrunei Darussalam: not listedBolivia (Plurinational State of): not listedBrazil: not listedBahamas: not listedBhutan: not listedBotswana: not listedBelarus: not listedBelize: not listedDemocratic Republic of the Congo: not listedCongo: not listedSwitzerland: not listedCôte d’Ivoire: not listedChile: not listedCameroon: not listedChina: not listedColombia: not listedCosta Rica: not listedCuba: not listedCyprus: not listedCzechia: not listedGermany: not listedDjibouti: not listedDenmark: not listedDominican Republic: not listedAlgeria: not listedEcuador: not listedEstonia: not listedEgypt: not listedEritrea: not listedSpain: not listedEthiopia: not listedFinland: not listedFalkland Islands (Malvinas): not listedFrance: not listedGabon: not listedUnited Kingdom of Great Britain and Northern Ireland: not listedGeorgia: not listedGhana: not listedGreenland: not listedGambia: not listedGuinea: not listedGreece: not listedGuatemala: not listedGuinea-Bissau: not listedGuyana: not listedHonduras: not listedCroatia: not listedHaiti: not listedHungary: not listedIndonesia: not listedIreland: not listedIsrael: not listedIndia: not listedIraq: not listedIran (Islamic Republic of): not listedIceland: not listedItaly: not listedJamaica: not listedJordan: not listedKenya: not listedDemocratic People's Republic of Korea: not listedKuwait: not listedLebanon: not listedSri Lanka: not listedLiberia: not listedLesotho: not listedLithuania: not listedLuxembourg: not listedLatvia: not listedLibya: not listedMorocco: not listedRepublic of Moldova: not listedMontenegro: not listedMadagascar: not listedNorth Macedonia: not listedMali: not listedMyanmar: not listedMauritania: not listedMalawi: not listedMexico: not listedMozambique: not listedNamibia: not listedNew Caledonia: not listedNiger: not listedNigeria: not listedNetherlands (Kingdom of the): not listedNorway: not listedNepal: not listedOman: not listedPanama: not listedPeru: not listedPapua New Guinea: not listedPakistan: not listedPoland: not listedPuerto Rico: not listedState of Palestine: not listedPortugal: not listedParaguay: not listedQatar: not listedRomania: not listedSerbia: not listedRussian Federation: not listedSaudi Arabia: not listedSolomon Islands: not listedSudan: not listedSweden: not listedSlovenia: not listedSlovakia: not listedSierra Leone: not listedSenegal: not listedSomalia: not listedSuriname: not listedSouth Sudan: not listedEl Salvador: not listedSyrian Arab Republic: not listedEswatini: not listedChad: not listedThailand: not listedTajikistan: not listedTimor-Leste: not listedTurkmenistan: not listedTunisia: not listedTürkiye: not listedTrinidad and Tobago: not listedUnited Republic of Tanzania: not listedUkraine: not listedUganda: not listedUnited States of America: not listedUruguay: not listedVenezuela (Bolivarian Republic of): not listedYemen: not listedSouth Africa: not listedZambia: not listedZimbabwe: not listedWestern Sahara: no dataFrench Southern Territories: no dataKosovo: no dataN. Cyprus: no dataSomaliland: no data
  • Under 1%
  • 1% to under 5%
  • 5% to under 20%
  • 20% to under 50%
  • 50% or more
  • Not in StatCounter's list there
  • No data

Equal Earth projection. Antarctica and many small places are too small to draw; every figure is in the list below. “Not in StatCounter's list there” means its table for that place does not include Naver; “No data” means StatCounter returned no table for it. StatCounter Global Stats

All 32 countries and territories with a figure

Republic of Korea 42.1% (#2) Marshall Islands 0.45% (#7) Northern Mariana Islands 0.38% (#4) Guam 0.28% (#7) Mongolia 0.12% (#6) Singapore 0.11% (#7) China, Macao Special Administrative Region 0.09% (#7) Palau 0.07% (#7) Japan 0.05% (#9) China, Hong Kong Special Administrative Region 0.04% (#8) American Samoa 0.03% (#8) Cambodia 0.03% (#10) New Zealand 0.03% (#9) Vanuatu 0.03% (#10) Australia 0.02% (#8) Burundi 0.02% (#7) Canada 0.02% (#8) Fiji 0.02% (#9) Kyrgyzstan 0.02% (#8) Philippines 0.02% (#7) Togo 0.02% (#8) Uzbekistan 0.02% (#8) Central African Republic 0.01% (#8) Equatorial Guinea 0.01% (#9) Grenada 0.01% (#7) Kazakhstan 0.01% (#10) Lao People's Democratic Republic 0.01% (#9) Malaysia 0.01% (#10) Nicaragua 0.01% (#9) Rwanda 0.01% (#9) Taiwan 0.01% (#9) Viet Nam 0.01% (#8)

StatCounter Global Stats, October 2026, CC BY-SA 3.0. The number in brackets is its rank in that place.

Recorded markets

The research records Republic of Korea as the main market for Naver.

Does Naver use structured data?

The research records no documented support for any structured data format for Naver.

Structured data formats for Naver
FormatDocumented supportWhat the research records
JSON-LDNot documentedUnknown, not unsupported. The Search Advisor structured data guide could not be read: every naver.com host is refused by the fetch tool. See what could not be verified.[5]
MicrodataNot documentedUnknown, not unsupported. The Search Advisor structured data guide could not be read: every naver.com host is refused by the fetch tool. See what could not be verified.[5]
RDFaNot documentedUnknown, not unsupported. The Search Advisor structured data guide could not be read: every naver.com host is refused by the fetch tool. See what could not be verified.[5]
Open GraphNot documentedUnknown, not unsupported. The Search Advisor structured data guide could not be read: every naver.com host is refused by the fetch tool. See what could not be verified.[5]
MicroformatsNot documentedNo note
Twitter CardsNot documentedNo note

“Not documented” means the pages read do not say; it does not mean the format is ignored.

Rich resultsThe research records no rich result type for Naver.

How it crawlsThe research records no crawler token for Naver.

How do I test my markup for Naver?

The research records no markup testing tool of its own for Naver.

Inject the World

Test a page for Naver

See what the research records for Naver against the structured data on your page (market: Republic of Korea).

Test a page

Site ownersThe research records no guidelines or vocabularies of its own for Naver.

What could not be verified?

These claims about Naver came up in the research, but no page that could be read confirms them. They are kept apart, and nothing above rests on them.

  • NAVER Search Advisor documents schema.org structured data and says which formats it reads (JSON-LD, Microdata, RDFa).

    Why it is open: A tool-level block on the hosts, not a statement by Naver. Pointers only: a Korean marketing forum post links to the structured-data-intro URL as Naver's guide, and one search summary asserted schema.org and JSON-LD support with no Naver page behind it. Record as unknown until a person reads the guide.

    How it was checked

    Fetching the structured data guide (source 5, twice), the guide index[6] and the tool home page[7]: each time a report from the page fetcher that it was unable to fetch from searchadvisor.naver.com. Archive copy[13]: a report from the page fetcher that it was unable to fetch from web.archive.org. Naver's search blog[8] and developer site[10]: refused the same way for their hosts. WebSearch limited to searchadvisor.naver.com: no links found (twice). WebSearch limited to naver.com: "API Error: 400 The following domains are not accessible to our user agent: ['naver.com']." (twice). Three open web searches (the guide by name, the guide URL as an exact phrase, a list of feature names) returned only secondary pages. A search limited to naver.github.io, and one limited to naver.github.io, navercorp.com, naver-career.gitbook.io and navercloudcorp.com, returned nothing on the topic. Pages that could be read have none of the terms: four corporate pages[1-4], five NAVER Careers pages[14-17, 19], the first page of https://github.com/naver (10 of 292 repositories shown), and https://gist.github.com/naver-searchad/186ca42e1e8596b0e3dcf74e3a86c04f, a search result that turned out to be a search advertising report specification. Follow-up through a browser tool (the one browser exception granted for this research): navigating a fresh tab to source 5 and then to source 6 both returned 'This site is not allowed due to safety restrictions.' from the browser tool itself; Chrome was reachable, the site is blocked at tool level. Not bypassed; the tab was closed.

  • Search Advisor documents individual structured data result features, each with schema.org types and properties.

    Why it is open: No Naver guide page was read, so the features list is empty for lack of access, not because Naver documents none. The three guessed slugs are not confirmed to exist.

    How it was checked

    The same blocked guide fetches[5-7, 13]. An exact-URL web search for four guide slugs (structured-data-intro, and three guessed ones ending -faq, -breadcrumb and -website) was run twice and returned no Naver page. The browser tool follow-up (see the previous entry) never reached the guide index either, so no type page could be found.

  • Naver's search robot is called Yeti and is addressed in robots.txt by the token Yeti.

    Why it is open: Seen only in third-party GitHub text that shows a robots.txt line for Yeti. No Naver page that was read names its crawler, so no crawler is listed.

    How it was checked

    Search Advisor guides (blocked: sources 5, 6 and 7). The Naver short link https://naver.me/spd (source 11; recalled by the researcher, not taken from a page read) answered 307 to https://help.naver.com/alias/search/site/site_11.naver[12], and that target failed with a report from the page fetcher that it was unable to fetch from help.naver.com. https://help.naver.com/service/5626/category/5270[9]: same error. Two searches limited to navercorp.com found no page naming the robot. A search limited to navercorp.com, pstatic.net, naver.net, deview.kr and github.com, run twice, returned only third-party GitHub issues. The NAVER Careers pages for the Web Search and Engine & Solution teams[14, 15] describe a web collection system but give it no name and no user agent.

  • Search Advisor includes a structured data validation or diagnosis tool.

    Why it is open: Claimed only by a search summary without a Naver source. No validator is listed.

    How it was checked

    Naver's press release on the 2019 relaunch[1] was read in full: it covers the merger of Webmaster Tools into Search Advisor and a new search exposure and click report, and says nothing on structured data. The tool site itself is blocked[7].

  • No part of Naver's web results is licensed from another engine (no syndication).

    Why it is open: The Web Search team page[14] says the team collects and indexes web pages itself, which is why it is recorded as running its own index, but no page read says whether anything is licensed from another engine. The own index statement itself rests on undated recruiting text; the English team page[19] does not repeat it.

    How it was checked

    The corporate search overview[2] and five NAVER Careers pages[14-17, 19] were read. The Search Advisor guides are blocked[5-7].

  • AI Briefing or AI tab draw on structured data markup in web pages.

    Why it is open: Both describe answers generated with HyperCLOVA X and shown with sources, and the second speaks of Naver's own vertical data. Neither mentions markup, crawlers or webmaster guidance.

    How it was checked

    Naver's AI Briefing story of 2025-05-23[3] and its AI tab release of 2026-06-26[4] were read in full.

Sources

The pages the research used for Naver, numbered as cited above. Accessed November 10, 2026 unless shown.

  1. 1.네이버 웹마스터 도구, ‘네이버 서치 어드바이저’로 통합·개편 · NAVER Corp. · in Korean · updated October 23, 2019
  2. 2.검색 l NAVER Corp. · NAVER Corp. · in Korean
  3. 3.네이버 검색의 진화된 AI 브리핑을 선보입니다. · NAVER Corp. · in Korean · updated May 23, 2025
  4. 4.네이버, 대화형 검색 'AI탭' 정식 출시… 5,000만 사용자의 일상으로 · NAVER Corp. · in Korean · updated June 26, 2026
  5. 5.searchadvisor.naver.com/guide/structured-data-intro (fetch failed: host refused by the fetch tool; title not read; also refused by a browser tool: 'This site is not allowed due to safety restrictions.') · NAVER Corp. · in KoreanCould not be fetched
  6. 6.searchadvisor.naver.com/guide (fetch failed: host refused by the fetch tool; title not read; also refused by a browser tool: 'This site is not allowed due to safety restrictions.') · NAVER Corp. · in KoreanCould not be fetched
  7. 7.searchadvisor.naver.com (fetch failed: host refused by the fetch tool; title not read) · NAVER Corp. · in KoreanCould not be fetched
  8. 8.blog.naver.com/naver_search (fetch failed: host refused by the fetch tool; title not read) · NAVER Corp. · in KoreanCould not be fetched
  9. 9.help.naver.com/service/5626/category/5270 (fetch failed: host refused by the fetch tool; title not read) · NAVER Corp. · in KoreanCould not be fetched
  10. 10.developers.naver.com/docs/common/openapiguide (fetch failed: host refused by the fetch tool; title not read) · NAVER Corp. · in KoreanCould not be fetched
  11. 11.naver.me/spd (no content: 307 redirect to help.naver.com, a host the fetch tool refuses) · NAVER Corp. · in KoreanCould not be fetched
  12. 12.help.naver.com/alias/search/site/site_11.naver (fetch failed: host refused by the fetch tool; title not read) · NAVER Corp. · in KoreanCould not be fetched
  13. 13.web.archive.org/web/2026/https://searchadvisor.naver.com/guide/structured-data-intro (fetch failed: host refused by the fetch tool; title not read) · Internet Archive (copy of a NAVER Corp. page) · in KoreanCould not be fetched
  14. 14.웹검색 - NAVER Careers · NAVER Corp. (NAVER Careers reference site on GitHub Pages; ownership rests on the redirect and link chain described under source 18, not on a statement in the page) · in Korean
  15. 15.Engine & Solution - NAVER Careers · NAVER Corp. (NAVER Careers reference site on GitHub Pages; ownership rests on the redirect and link chain described under source 18, not on a statement in the page) · in Korean
  16. 16.지식베이스 - NAVER Careers · NAVER Corp. (NAVER Careers reference site on GitHub Pages; ownership rests on the redirect and link chain described under source 18, not on a statement in the page) · in Korean
  17. 17.지식스니펫 - NAVER Careers · NAVER Corp. (NAVER Careers reference site on GitHub Pages; ownership rests on the redirect and link chain described under source 18, not on a statement in the page) · in Korean
  18. 18.네이버 신입채용 : 기술직군 (links to naver-career.gitbook.io team pages; that host answers 307 to naver-career.github.io) · NAVER Corp. · in Korean
  19. 19.NAVER Search - NAVER Careers · NAVER Corp. (NAVER Careers reference site on GitHub Pages; ownership rests on the redirect and link chain described under source 18, not on a statement in the page)

Market share figures: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0.