SEARCH ENGINE · OWN INDEX · CHINA
What is Shenma?
Listed in this research as “Shenma (神马搜索, sm.cn)”.
Shenma is a search engine run by 广州神马移动信息科技有限公司. It runs its own index. The research records four rich result types for it, none of them marked active. The research records China as its main market. The research lists one crawler token for it: yisouspider.
Last checked November 10, 2026 · 13 sources
- Type
- Search engine
- Run by
- 广州神马移动信息科技有限公司
- Results come from
- Its own index
- Recorded markets
- China
- Where its share is highest
- China, 0.21% StatCounter Global StatsAmong ranked places: 1 million people or more, at least three entries listed
- Share, worldwide
- Not in StatCounter's worldwide list
- Structured data formats
- None documented
- Rich result types
- 0 active of 4 on record
Who runs it
Run by 广州神马移动信息科技有限公司. The research records the operator as: 广州神马移动信息科技有限公司 (about page footer, source 10; launched jointly by UC优视 and Alibaba)
Where does Shenma get its results?
The 2014 optimization guide[9] says a page can appear only after Shenma's own spider has crawled it. Sites can also submit sitemaps and XML data feeds[6, 7]. No syndication from another engine is documented. The sources are old, so treat the value as true for the documented period.
Engines that use results from Shenma
The research records no engine that takes its general results from Shenma or is built on it by the same company.
Which countries use Shenma?
#1 by share in
None
of the 1 places ranked here (1 million people or more, at least three entries listed) · StatCounter Global Stats
What the figures measure: share of search engine referrals: visits that sites running StatCounter's code receive from a search results page (it does not count searches), all platforms, October 2026. Source: StatCounter Global Stats, licensed CC BY-SA 3.0.
- China0.21% #7
- Under 1%
- 1% to under 5%
- 5% to under 20%
- 20% to under 50%
- 50% or more
- Not in StatCounter's list there
- No data
Equal Earth projection. Antarctica and many small places are too small to draw; every figure is in the list below. “Not in StatCounter's list there” means its table for that place does not include Shenma; “No data” means StatCounter returned no table for it. StatCounter Global Stats
All 2 countries and territories with a figure
China 0.21% (#7) China, Macao Special Administrative Region 0.01% (#12)
StatCounter Global Stats, October 2026, CC BY-SA 3.0. The number in brackets is its rank in that place.
Recorded markets
The research records China as the main market for Shenma.
Does Shenma use structured data?
The research records no documented support for any structured data format for Shenma. It records 4 rich result types, listed in the next section.
| Format | Documented support | What the research records |
|---|---|---|
| JSON-LD | Not documented | Not mentioned on any Shenma webmaster page fetched[3-9].[6] |
| Microdata | Not documented | Not mentioned on any Shenma webmaster page fetched[3-9].[6] |
| RDFa | Not documented | Not mentioned on any Shenma webmaster page fetched[3-9].[6] |
| Open Graph | Not documented | Not mentioned on any Shenma webmaster page fetched[3-9].[6] |
| Microformats | Not documented | Not mentioned on any Shenma webmaster page fetched[3-9].[6] |
| Twitter Cards | Not documented | Not mentioned on any Shenma webmaster page fetched[3-9].[6] |
“Not documented” means the pages read do not say; it does not mean the format is ignored.
Other formats and channels
meta mobile-agentDocumented
Meta name mobile-agent with content format=[wml|xhtml|html5]; url=... on the PC page, one of three mobile adaptation methods.[8]
Shenma data-open XMLDocumented
Structured data is submitted as XML or index XML files through the webmaster platform; JSON and schema.org are not mentioned.[13]
sitemap XML with data/display payloadDocumented
Only for 移动适配 URL pattern rules (pc_url_pattern, xhtml_url_pattern, html5_url_pattern), not for any result feature.[8]
XML data feedDocumented
数据开放: index-style XML feed submitted through 神马站长平台 for six content types.[6]
Which rich results can Shenma show?
The research records 4 rich result types for Shenma: 1 limited and 3 with an unknown status. Each entry shows the schema.org types it is documented for, where the research records them. Valid markup can make a page eligible; it does not guarantee the result.
Limited 1
数据开放 (data open) structured data submission Limited
Documented for: no schema.org type recorded
Where: not stated
Formats: Shenma data-open XML
Open to quality sites; submitted content is shown with predefined templates. Content types: documents, self-media, video, news, forums, Q&A. XML or index XML only, at most three levels and 1,000 items per level. Fields include document, webName, hostName, datalist, item, url, title, publishdate and tags; the page does not label them required or optional.
Status unknown 3
数据开放 (data open: structured data XML feed) Status unknown
Documented for: no schema.org type recorded
Where: not stated
Formats: XML data feed
Content types: 文档, 自媒体, 视频, 资讯, 论坛, 问答 (documents, self-media, video, news, forum, Q&A). Common fields shown: webName, hostName, datalist, item, url, title, publishdate, tags. No field is marked required or optional, and the type-specific fields are not published. At most three XML layers and 1,000 items per layer. The page is undated and its samples carry 2013 dates.
神马开放平台 (open platform): 手机webapp (mobile web app) Status unknown
Documented for: no schema.org type recorded
Where: not stated
Web apps shown inside results, embedded as iframe apps[12]. Same account and review steps as job listings. No format is published, so formats is empty. Platform opened 2014-01-01.
神马开放平台 (open platform): 招聘类 (job listings) Status unknown
Documented for: no schema.org type recorded
Where: not stated
Free inclusion of job data from recruitment sites. Needs a Shenma account plus a qualification review and a resource review of 5 to 7 working days each[12]. No format or field names are published, so formats is empty. Platform opened 2014-01-01.
How does Shenma crawl the web?
The research lists 1 crawler token for Shenma: the names a site uses in robots.txt rules, with what each one does where the source says.
yisouspider[9]
How do I test my markup for Shenma?
The research records no markup testing tool of its own for Shenma.
Inject the World
Test a page for Shenma
See what the research records for Shenma against the structured data on your page (market: China).
What does Shenma ask of site owners?
Its own vocabularies, tags and feeds
数据开放 XML
Root element document with webName, hostName and a datalist of item elements (url, title, publishdate, tags), reached through sitemapindex / sitemap / loc / lastmod index layers.[6]
移动适配 XML rules
urlset / url / loc / data > display with pc_url_pattern, xhtml_url_pattern and html5_url_pattern; up to 1,000 groups per file.[8]
数据开放 XML feed
Shenma's own XML structure for submitted structured data, with elements such as document, webName, hostName, datalist, item, url, title, publishdate and tags. It is not schema.org.[13]
What could not be verified?
These claims about Shenma came up in the research, but no page that could be read confirms them. They are kept apart, and nothing above rests on them.
Shenma's current crawler user agent string.
Why it is open: No current crawler documentation found.
How it was checked
Only the 2014 optimization guide[9] names a token, in lowercase: yisouspider. No crawler help page was found on sm.cn.
Formats and current status of 神马开放平台.
Why it is open: No spec page is reachable without login.
How it was checked
https://open.sm.cn/ and its 2014 notice page load. https://open.sm.cn/open/dataOpen returned only the home page content.
Shenma supports JSON-LD, Microdata, RDFa or Open Graph.
Why it is open: Not documented on any page fetched.
Type-specific fields for the six 数据开放 content types.
Why it is open: Not published on the help page.
How it was checked
Fetched source 6 twice; it says requirements differ by page type but lists only the common fields.
Shenma still runs its own crawl and index in 2026.
Why it is open: No recent page states the index source.
Shenma's crawler token is YisouSpider.
Why it is open: None of the fetched Shenma pages names a crawler.
Shenma is operated by Alibaba (UC).
Why it is open: Not stated on the pages fetched.
Sources
The pages the research used for Shenma, numbered as cited above. Accessed November 10, 2026 unless shown.
- 1.网页智能标注 (360搜索使用帮助) · 360 Search · in Chinese
- 2.360站长平台-站长平台 · 360 Search · in ChinesePartly read
- 3.神马站长平台 · Shenma · in Chinese
- 4.神马站长平台 (帮助) · Shenma · in Chinese
- 5.神马站长平台 (数据开放) · Shenma · in Chinese
- 6.神马站长平台 (帮助: 数据开放) · Shenma · in Chinese
- 7.神马站长平台 (帮助: 提交Sitemap) · Shenma · in Chinese
- 8.神马站长平台 (帮助: 移动适配) · Shenma · in Chinese
- 9.移动网站优化指南 · Shenma · in Chinese
- 10.关于神马 · Shenma · in Chinese
- 11.首页 (神马开放平台) · Shenma · in Chinese
- 12.公告区 (神马开放平台) · Shenma · in Chinese · updated January 1, 2014
- 13.数据开放 · Shenma · in Chinese
Market share figures: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0.