SEARCH ENGINE · OWN INDEX · CHINA

What is 360 Search?

Listed in this research as “360 Search (360搜索, so.com)”.

360 Search is a search engine run by 天津三六零快看科技有限公司. It runs its own index. The research records 15 rich result types for it, four of them active; its pages document support for Open Graph. The research records China as its main market.

Last checked November 10, 2026 · 11 sources

Type
Search engine
Run by
天津三六零快看科技有限公司
Results come from
Its own index
Recorded markets
China
Where its share is highest
China, 8.68% StatCounter Global StatsAmong ranked places: 1 million people or more, at least three entries listed
Share, worldwide
0.07% StatCounter Global Stats
Structured data formats
Documented: Open Graph
Rich result types
4 active of 15 on record

Who runs it

Run by 天津三六零快看科技有限公司. The research records the operator as: 天津三六零快看科技有限公司 (named in the inclusion agreement, source 7)

www.so.com

Where does 360 Search get its results?

The inclusion agreement[7] says results rest on its own spider crawl plus data submitted by users, ranked by its own algorithm. Sites can also submit URLs and sitemaps[5, 9]. No syndication from another engine is documented.

Engines that use results from 360 Search

The research records no engine that takes its general results from 360 Search or is built on it by the same company.

Which countries use 360 Search?

Share, worldwide

0.07%

#10 worldwide, October 2026 · StatCounter Global Stats

#1 by share in

None

of the 15 places ranked here (1 million people or more, at least three entries listed) · StatCounter Global Stats

What the figures measure: share of search engine referrals: visits that sites running StatCounter's code receive from a search results page (it does not count searches), all platforms, October 2026. StatCounter's label is “Haosou”; this page is about 360 Search (360搜索, so.com). Source: StatCounter Global Stats, licensed CC BY-SA 3.0.

Every ranked place where StatCounter lists 360 SearchShare in each, October 2026, with its rank there. Bars run from 0 to 10%. StatCounter Global StatsRanked: places of 1 million people or more where StatCounter lists at least three entries. In smaller places, or where it lists only one or two, a single figure can swing widely (a lone entry shows as 100%). Population: World Bank; Taiwan, which the World Bank does not list, from Wikidata, citing its household registration office. Smaller places stay on the map and in the full list.
  1. China8.68% #4
  2. Yemen0.12% #5
  3. Chad0.06% #7
  4. Cambodia0.04% #9
  5. Myanmar0.03% #7
  6. Angola0.02% #8
  7. China, Hong Kong Special Administrative Region0.02% #10
  8. Kyrgyzstan0.02% #8
  9. Papua New Guinea0.02% #8
  10. Timor-Leste0.02% #6
  11. Afghanistan0.01% #7
  12. Gambia0.01% #8
  13. Libya0.01% #7
  14. Madagascar0.01% #12
  15. South Sudan0.01% #8

Share for 360 Search by country, October 2026A world map shaded by share in five bands. 21 countries and territories have a figure; each country opens its figures on a click, and the full list is below the map.Afghanistan: 0.01%Angola: 0.02%Brunei Darussalam: 0.01%Gambia: 0.01%Kyrgyzstan: 0.02%Cambodia: 0.04%Libya: 0.01%Madagascar: 0.01%Myanmar: 0.03%Papua New Guinea: 0.02%Solomon Islands: 0.02%South Sudan: 0.01%Chad: 0.06%Timor-Leste: 0.02%Yemen: 0.12%China: 8.68%United Arab Emirates: not listedAlbania: not listedArmenia: not listedArgentina: not listedAustria: not listedAustralia: not listedAzerbaijan: not listedBosnia and Herzegovina: not listedBangladesh: not listedBelgium: not listedBurkina Faso: not listedBulgaria: not listedBurundi: not listedBenin: not listedBolivia (Plurinational State of): not listedBrazil: not listedBahamas: not listedBhutan: not listedBotswana: not listedBelarus: not listedBelize: not listedCanada: not listedDemocratic Republic of the Congo: not listedCentral African Republic: not listedCongo: not listedSwitzerland: not listedCôte d’Ivoire: not listedChile: not listedCameroon: not listedColombia: not listedCosta Rica: not listedCuba: not listedCyprus: not listedCzechia: not listedGermany: not listedDjibouti: not listedDenmark: not listedDominican Republic: not listedAlgeria: not listedEcuador: not listedEstonia: not listedEgypt: not listedEritrea: not listedSpain: not listedEthiopia: not listedFinland: not listedFiji: not listedFalkland Islands (Malvinas): not listedFrance: not listedGabon: not listedUnited Kingdom of Great Britain and Northern Ireland: not listedGeorgia: not listedGhana: not listedGreenland: not listedGuinea: not listedEquatorial Guinea: not listedGreece: not listedGuatemala: not listedGuinea-Bissau: not listedGuyana: not listedHonduras: not listedCroatia: not listedHaiti: not listedHungary: not listedIndonesia: not listedIreland: not listedIsrael: not listedIndia: not listedIraq: not listedIran (Islamic Republic of): not listedIceland: not listedItaly: not listedJamaica: not listedJordan: not listedJapan: not listedKenya: not listedDemocratic People's Republic of Korea: not listedRepublic of Korea: not listedKuwait: not listedKazakhstan: not listedLao People's Democratic Republic: not listedLebanon: not listedSri Lanka: not listedLiberia: not listedLesotho: not listedLithuania: not listedLuxembourg: not listedLatvia: not listedMorocco: not listedRepublic of Moldova: not listedMontenegro: not listedNorth Macedonia: not listedMali: not listedMongolia: not listedMauritania: not listedMalawi: not listedMexico: not listedMalaysia: not listedMozambique: not listedNamibia: not listedNew Caledonia: not listedNiger: not listedNigeria: not listedNicaragua: not listedNetherlands (Kingdom of the): not listedNorway: not listedNepal: not listedNew Zealand: not listedOman: not listedPanama: not listedPeru: not listedPhilippines: not listedPakistan: not listedPoland: not listedPuerto Rico: not listedState of Palestine: not listedPortugal: not listedParaguay: not listedQatar: not listedRomania: not listedSerbia: not listedRussian Federation: not listedRwanda: not listedSaudi Arabia: not listedSudan: not listedSweden: not listedSlovenia: not listedSlovakia: not listedSierra Leone: not listedSenegal: not listedSomalia: not listedSuriname: not listedEl Salvador: not listedSyrian Arab Republic: not listedEswatini: not listedTogo: not listedThailand: not listedTajikistan: not listedTurkmenistan: not listedTunisia: not listedTürkiye: not listedTrinidad and Tobago: not listedTaiwan: not listedUnited Republic of Tanzania: not listedUkraine: not listedUganda: not listedUnited States of America: not listedUruguay: not listedUzbekistan: not listedVenezuela (Bolivarian Republic of): not listedViet Nam: not listedVanuatu: not listedSouth Africa: not listedZambia: not listedZimbabwe: not listedWestern Sahara: no dataFrench Southern Territories: no dataKosovo: no dataN. Cyprus: no dataSomaliland: no data
  • Under 1%
  • 1% to under 5%
  • 5% to under 20%
  • 20% to under 50%
  • 50% or more
  • Not in StatCounter's list there
  • No data

Equal Earth projection. Antarctica and many small places are too small to draw; every figure is in the list below. “Not in StatCounter's list there” means its table for that place does not include 360 Search; “No data” means StatCounter returned no table for it. StatCounter Global Stats

All 21 countries and territories with a figure

China 8.68% (#4) Yemen 0.12% (#5) Chad 0.06% (#7) Cambodia 0.04% (#9) Sao Tome and Principe 0.04% (#3) Myanmar 0.03% (#7) Angola 0.02% (#8) Aruba 0.02% (#8) China, Hong Kong Special Administrative Region 0.02% (#10) China, Macao Special Administrative Region 0.02% (#11) Kyrgyzstan 0.02% (#8) Papua New Guinea 0.02% (#8) Solomon Islands 0.02% (#7) Timor-Leste 0.02% (#6) Afghanistan 0.01% (#7) Brunei Darussalam 0.01% (#9) Gambia 0.01% (#8) Libya 0.01% (#7) Madagascar 0.01% (#12) Seychelles 0.01% (#12) South Sudan 0.01% (#8)

StatCounter Global Stats, October 2026, CC BY-SA 3.0. The number in brackets is its rank in that place.

Recorded markets

The research records China as the main market for 360 Search.

Does 360 Search use structured data?

The research records documented support for Open Graph for 360 Search. It records 15 rich result types, listed in the next section.

Structured data formats for 360 Search
FormatDocumented supportWhat the research records
JSON-LDNot documentedNot mentioned on any 360 help page fetched[1-11].[2]
MicrodataNot documentedNot mentioned on any 360 help page fetched[1-11].[2]
RDFaNot documentedNot mentioned on any 360 help page fetched[1-11].[2]
Open GraphYesSmart snippets (智能摘要) are built from meta property og: tags. The page never uses the name Open Graph, and most og:type values and properties are 360's own.[2]
MicroformatsNot documentedNot mentioned on any 360 help page fetched[1-11].[2]
Twitter CardsNot documentedNot mentioned on any 360 help page fetched[1-11].[2]

“Not documented” means the pages read do not say; it does not mean the format is ignored.

Other formats and channels

  • XML data feedDocumented

    结构化数据引入: XML interfaces built by the site, then checked and submitted inside the webmaster platform. Field specs are not public.[3]

Which rich results can 360 Search show?

The research records 15 rich result types for 360 Search: 4 active, 2 limited and 9 with an unknown status. Each entry shows the schema.org types it is documented for, where the research records them. Valid markup can make a page eligible; it does not guarantee the result.

Active 4

  • 智能摘要 (smart snippet): 小说类, og:type novel Active

    Documented for: no schema.org type recorded

    Required: og:description, og:image, og:novel:author, og:novel:book_name, og:novel:category, og:novel:read_url, og:title

    Recommended: og:novel:author_link, og:novel:author_other_books, og:novel:click_cnt, og:novel:latest_chapter_name, og:novel:latest_chapter_url, og:novel:status, og:novel:update_time, og:url

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The page lists this content type among those its tag templates currently support. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 影视信息类, og:type videolist Active

    Documented for: no schema.org type recorded

    Required: og:description, og:image, og:title

    Recommended: og:isfree:class, og:url, og:video, og:video:actor, og:video:alias, og:video:area, og:video:base_score, og:video:class, og:video:content_type, og:video:director, og:video:duration, og:video:host, og:video:language, og:video:lecturer, og:video:pix, og:video:release_date, og:video:score, og:video:tv, og:video:update_date, og:video:update_new, og:video:update_total, og:video:voice_actor

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The page lists this content type among those its tag templates currently support. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 新闻类, og:type news Active

    Documented for: no schema.org type recorded

    Required: og:description, og:image, og:title

    Recommended: og:release_date, og:url

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The page lists this content type among those its tag templates currently support. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 短视频类, og:type video Active

    Documented for: no schema.org type recorded

    Required: og:description, og:image, og:title

    Recommended: og:url, og:video, og:video:actor, og:video:director, og:video:duration, og:video:pix, og:video:release_date, og:video:update_date

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The page lists this content type among those its tag templates currently support. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

Limited 2

  • onebox开放平台 (oneBox, 应用盒子) Limited

    Documented for: no schema.org type recorded

    Where: not stated

    Vertical result boxes built with partner sites; free; contact is by email. The page publishes no format or field spec, so formats is empty.

    Documentation[4]

  • 结构化数据引入 (structured data import through an XML interface) Limited

    Documented for: no schema.org type recorded

    Where: not stated

    Formats: XML data feed

    Done inside 360站长平台 (login and a verified site). Steps: read the interface spec and samples, build the XML interface, pass the interface check, submit it with an update frequency and server domain, then wait for review. Field specs and samples are not public. Partner examples named: short video pages and an essay (作文) onebox.

    Documentation[3]

Status unknown 9

  • 智能摘要 (smart snippet): 博客, og:type blog Status unknown

    Documented for: no schema.org type recorded

    Required: og:image, og:release_date

    Recommended: og:author, og:description, og:title

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 商品, og:type product Status unknown

    Documented for: no schema.org type recorded

    Required: og:image

    Recommended: og:description, og:product:base_score, og:product:brand, og:product:category, og:product:currency, og:product:nick, og:product:orgprice, og:product:price, og:product:score, og:title

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 图片, og:type image Status unknown

    Documented for: no schema.org type recorded

    Required: og:image

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 文档, og:type document Status unknown

    Documented for: no schema.org type recorded

    Required: og:description, og:document:type, og:release_date, og:title

    Recommended: og:document:cost, og:document:page, og:image

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 普通文章, og:type article Status unknown

    Documented for: no schema.org type recorded

    Required: og:image, og:release_date

    Recommended: og:description, og:title

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 论坛帖子, og:type bbs Status unknown

    Documented for: no schema.org type recorded

    Required: og:image, og:release_date

    Recommended: og:author, og:bbs:replay, og:description, og:title

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 软件下载, og:type soft Status unknown

    Documented for: no schema.org type recorded

    Required: og:description, og:soft:file_size

    Recommended: og:image, og:release_date, og:soft:download_count, og:soft:language, og:soft:license, og:soft:operating_system, og:soft:url, og:title

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 音乐专辑, og:type music.album Status unknown

    Documented for: no schema.org type recorded

    Required: og:image, og:music:album:song, og:music:artist, og:title

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

  • 智能摘要 (smart snippet): 音乐单曲, og:type music.song Status unknown

    Documented for: no schema.org type recorded

    Required: og:music:artist, og:music:play, og:title

    Recommended: og:image, og:music:album

    Where: not stated

    Formats: Open Graph

    og:type must be set to this value. The tag table is published, but the page's list of currently supported content types names only short video, film and TV, novel and news (the list ends with 等, and so on) and says more will open gradually. The page must already be indexed with impressions and open to 360Spider; the site applies through 360站长平台, and 360 reviews the request and may reject it.

    Documentation[2]

How does 360 Search crawl the web?

The research lists 3 crawler tokens for 360 Search: the names a site uses in robots.txt rules, with what each one does where the source says.

360Spider, 360Spider-Image, 360Spider-Video[1]

How do I test my markup for 360 Search?

Testing tools the research records for 360 Search:

Inject the World

Test a page for 360 Search

See what the research records for 360 Search against the structured data on your page (market: China).

Test a page

What does 360 Search ask of site owners?

Its own vocabularies, tags and feeds

  • 360 智能摘要 og: tag set

    13 og:type values (video, videolist, novel, soft, document, article, image, bbs, blog, product, news, music.song, music.album) with 360-specific properties under og:video:*, og:novel:*, og:soft:*, og:document:*, og:bbs:*, og:product:* and og:music:*, plus og:release_date, og:author and og:isfree:class. Required tags are labelled 必填 and optional ones 选填.[2]

  • Indexpage (robots.txt extension)

    360-only robots.txt directive that tells 360Spider which list or index pages update often. Supports the * and $ wildcards.[1]

What could not be verified?

These claims about 360 Search came up in the research, but no page that could be read confirms them. They are kept apart, and nothing above rests on them.

  • Field specs, schemas and samples of the 360 XML structured data interfaces.

    Why it is open: Specs sit behind the webmaster platform login.

    How it was checked

    https://www.so.com/help/struct.html describes the steps only. https://zhanzhang.so.com/ is JavaScript-rendered and returned only its title; its tools need login.

  • Data formats accepted by the oneBox open platform.

    Why it is open: No public spec page found.

    How it was checked

    Fetched source 4; it gives an email contact and no format.

  • 360 Search supports JSON-LD, Microdata or RDFa.

    Why it is open: Not documented on any page fetched.

    How it was checked

    Read the help pages in sources 1 to 11; none names these syntaxes or schema.org.

  • Smart snippet templates are live for og types other than short video, film and TV, novel and news.

    Why it is open: The page does not say which of the other nine types are live.

    How it was checked

    Fetched source 2 several times: tag tables exist for 13 types but the support sentence names four content types and ends with 等 (and so on).

  • The full 360Spider IP list.

    Why it is open: Downloads are outside the scope of this research.

    How it was checked

    Source 6 gives six IP blocks and links a PDF list on beijing2.xstore.qihu.com, which was not downloaded.

  • 360 Search runs a structured data submission program on its webmaster platform.

    Why it is open: The program page itself could not be read, so formats and types are unknown.

    How it was checked

    Source 10 https://zhanzhang.so.com/ (JavaScript shell, no content returned); source 9 shows only a navigation link labelled 结构化数据 (structured data).

  • Operator is Qihoo 360.

    Why it is open: Not stated on the page fetched.

    How it was checked

    Sources 9 and 10.

Sources

The pages the research used for 360 Search, numbered as cited above. Accessed November 10, 2026 unless shown.

  1. 1.Robots协议支持_360搜索使用帮助 · 360 Search · in Chinese
  2. 2.智能摘要_360搜索使用帮助 · 360 Search · in Chinese
  3. 3.结构化数据引入_360搜索使用帮助 · 360 Search · in Chinese
  4. 4.onebox开放平台_360搜索使用帮助 · 360 Search · in Chinese
  5. 5.sitemap提交_360搜索使用帮助 · 360 Search · in Chinese
  6. 6.360蜘蛛ip_360搜索使用帮助 · 360 Search · in Chinese
  7. 7.网页收录用户协议_360搜索使用帮助 · 360 Search · in Chinese
  8. 8.360搜索站长平台简介_360搜索使用帮助 · 360 Search · in Chinese
  9. 9.网站收录标准 (360搜索使用帮助) · 360 Search · in Chinese
  10. 10.精选摘要使用帮助 (360搜索使用帮助) · 360 Search · in Chinese
  11. 11.网页智能标注 (360搜索使用帮助) · 360 Search · in Chinese

Market share figures: StatCounter Global Stats, search engine market share, October 2026, licensed CC BY-SA 3.0.