Who Uses Instagram? US Demographics 2025

Q: Who Uses Instagram? US Demographics 2025

50% of US adults. Highest: 18 to 29 at 80%. Lowest: 65 and over at 19%. Source: Social Media Fact Sheet, n=5,022, margin of error ±1.9 points. Fieldwork 2025-02-05 to 2025-06-18.

AgingCollected 2025-02-05 to 2025-06-18 · 15 months oldVerified against the source 2026-09-09· the leading page for this query dates its freshest figure to Q4 2025

50% of US adults. It runs from 19% among those aged 65 and over to 80% among those aged 18 to 29, a spread of 61 points. Every figure is a published cell, not a model. Where Pew does not publish a cut, this page leaves it out rather than filling it in.

By age

18 to 2980%+30n=480 ±5.6

30 to 4962%+12n=1,399 ±3.4

50 to 6440%-10n=1,274 ±3.6

65 and over19%-31n=1,813 ±3

By race and ethnicity

White45%-5n=3,304 ±2.3

Black54%+4n=512 ±6

Hispanic62%+12n=757 ±5

Asian58%+8n=211 ±8.9

By household income

Under $30K41%-9n=939 ±4.5

$30K to $70K46%-4n=1,533 ±3.6

$70K to $100K54%+4n=692 ±5.1

$100K and over60%+10n=1,629 ±3.1

By education

High school or less41%-9n=1,175 ±3.8

Some college53%+3n=1,587 ±3.4

College graduate58%+8n=2,215 ±2.7

By gender

Men44%-6n=2,194 ±3

Women55%+5n=2,758 ±2.5

By community type

Urban55%+5n=1,394 ±3.6

Suburban54%+4n=2,334 ±2.8

Rural37%-13n=1,235 ±3.8

By party

Rep / lean Rep49%n=2,234 ±2.8

Dem / lean Dem53%+3n=2,446 ±2.8

Where the other numbers come from

Follow the citations

claims on the leading page

sources it cites

of those cited on every platform page

datareportal.com and statista.com appear on every platform page in this set. Both are aggregators rather than the organisation that collected anything, and the figures they pass along are advertising reach: what a platform's ad tools say they can show an ad to. That is a real number. It is not a count of people, and it is not a US number.

This page instead uses Social Media Fact Sheet: a random sample of 5,022 US adults, margin of error ±1.9 points, which is one of the 94 links across that whole set.

This is one figure cut one way. The studio combines traits, shows the arithmetic behind any combination it estimates, and says plainly when nothing measures what you asked.

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Source: Social Media Fact Sheet, published 2025-11-20. Survey of 5,022 US adults, margin of error ±1.9 points overall. Subgroup margins are shown on each row. % of the group who say they ever use the named platform.

What this is, and what it is not

Measured means a named study published that figure for that population, and the study is cited with its sample size, field dates and margin of error. Those numbers are theirs, not this site's, and are reproduced under the terms each publisher sets.

Estimated means this site combined published figures to answer a question nobody measured directly. The arithmetic is printed on every such row so it can be checked or rejected. It assumes traits shift the odds independently of one another, which is rarely exactly true, so an estimate is a direction rather than a measurement and its error is wider than the sampling error shown.

Gaps are real. Where no source measures something, this says so instead of filling it in. A trait marked inferred has no evidence behind it at all and exists to be tested, not believed.

Everything here describes US adults in aggregate at the time of the fieldwork shown. It says nothing about any individual, it is not a basis for decisions about any individual, and it must not be used for eligibility, credit, employment, housing, insurance or any other decision about a person. Surveys age; the date on each figure is the date it was collected, not the date you are reading it.

Provided as is, for research and planning, with no warranty of accuracy, completeness or fitness for any purpose, and no liability accepted for any decision, spend or outcome based on it. Verify anything load-bearing against the primary source, which is linked from every figure. Naming a source is not a claim that they endorse this analysis; they do not.

Independent research, not affiliated with or endorsed by any platform or publisher named. Trademarks belong to their owners. This is a plain-language statement, not legal advice. Full method, sources and changelog.

Every other question, answered

Same corpus, same discipline, one question each. The studio answers any combination of them, and the data page prints every cell.

Which platforms they use2025 data

How many people use them2025 data

Where they get news2025 data

How they get online2025 data