Who Uses Snapchat? US Demographics 2025

Q: Who Uses Snapchat? US Demographics 2025

25% of US adults. Highest: 18 to 29 at 58%. Lowest: 65 and over at 4%. Source: Social Media Fact Sheet, n=5,022, margin of error ±1.9 points. Fieldwork 2025-02-05 to 2025-06-18.

AgingCollected 2025-02-05 to 2025-06-18 · 15 months oldVerified against the source 2026-09-09· the leading page for this query dates its freshest figure to Q4 2025

25% of US adults. It runs from 4% among those aged 65 and over to 58% among those aged 18 to 29, a spread of 54 points. Every figure is a published cell, not a model. Where Pew does not publish a cut, this page leaves it out rather than filling it in.

By age

18 to 2958%+33n=480 ±5.6

30 to 4931%+6n=1,399 ±3.4

50 to 6413%-12n=1,274 ±3.6

65 and over4%-21n=1,813 ±3

By race and ethnicity

White24%n=3,304 ±2.3

Black29%+4n=512 ±6

Hispanic31%+6n=757 ±5

Asian19%-6n=211 ±8.9

By household income

Under $30K26%n=939 ±4.5

$30K to $70K26%n=1,533 ±3.6

$70K to $100K31%+6n=692 ±5.1

$100K and over23%n=1,629 ±3.1

By education

High school or less24%n=1,175 ±3.8

Some college29%+4n=1,587 ±3.4

College graduate24%n=2,215 ±2.7

By gender

Men22%-3n=2,194 ±3

Women28%+3n=2,758 ±2.5

By community type

Urban25%n=1,394 ±3.6

Suburban26%n=2,334 ±2.8

Rural23%n=1,235 ±3.8

By party

Rep / lean Rep26%n=2,234 ±2.8

Dem / lean Dem25%n=2,446 ±2.8

The two numbers people mix up

Search this question and you get both kinds of answer with no warning that they are different kinds. Flip between them here and watch the ranking change.

Two questions, one platform

18 to 2958%n=480 ±5.6

30 to 4931%n=1,399 ±3.4

50 to 6413%n=1,274 ±3.6

65 and over4%n=1,813 ±3

These add to 106%, which means nothing: each bar is a separate question about a separate group, so there is no total to reach. This is the number that tells you who you can still reach. Social Media Fact Sheet

You cannot convert between these without knowing how many people are in each band, and the bands here do not even line up: the survey asks US adults in 18-29, the ad platform reports 18-24 worldwide including under-18s it is not supposed to have. That is why this page shows them separately instead of quietly averaging them into one wrong number.

What Sprout Social has that this page does not

Worth saying plainly rather than pretending the gap runs one way. These are real figures from Snapchat's own results and advertising material, they are things a survey of US adults cannot tell you, and they are global rather than US.

483 million · Daily active usersSnap Q1 2026 results

956 million · Monthly active usersSnap Q1 2026 results

5% · Year-over-year user growthSnap Q1 2026 results

90% · Reach among 13 to 24 year olds, 25+ countriesSnapchat for Business

30 minutes · Average time in app per daySnapchat for Business

5.5 billion · Snaps sent per daySnap Newsroom

$1.5 billion, up 12% · Q1 2026 revenueSnap Q1 2026 results

25 million · Snapchat+ subscribersSnap Newsroom

India, 108.8 million · Largest national marketWorld Population Review

Reported by

Sprout Social, Snapchat statistics for 2026

Which in turn cites

Thirteen of the twenty-one outbound links on that page point at Snap's own properties: the ad platform, the newsroom, and investor relations. That is not a criticism of the page, it is the only place those numbers exist. It is a reason to know which question they answer.

Where the other numbers come from

Follow the citations

claims on the leading page

sources it cites

of those cited on every platform page

datareportal.com and statista.com appear on every platform page in this set. Both are aggregators rather than the organisation that collected anything, and the figures they pass along are advertising reach: what a platform's ad tools say they can show an ad to. That is a real number. It is not a count of people, and it is not a US number.

This page instead uses Social Media Fact Sheet: a random sample of 5,022 US adults, margin of error ±1.9 points, which is one of the 94 links across that whole set.

Why the numbers disagree

8 sources answer this question and they do not agree. That is not because one is wrong. It is because they counted different things, and almost none of them say so. Click a basis to see what it actually measures.

One probability sample in 8 sources. The rest are ad dashboards, opt-in panels, or nothing stated at all.

A random sample of people, with a published sample size and margin of error. The only basis that supports a claim about a population.

n=5,022, margin of error ±1.9 points. US adults, random sample.

Social Media Fact Sheet

Competitor links carry nofollow. They are cited because their numbers are the ones people find, not because the numbers are good. None of this is a claim that they are lying: an ad-reach figure is a real figure, it just answers a different question than the one being asked, and a page that prints it as an audience share has quietly swapped the question.

This is one figure cut one way. The studio combines traits, shows the arithmetic behind any combination it estimates, and says plainly when nothing measures what you asked.

Build an audience in the studio

Source: Social Media Fact Sheet, published 2025-11-20. Survey of 5,022 US adults, margin of error ±1.9 points overall. Subgroup margins are shown on each row. % of the group who say they ever use the named platform.

What this is, and what it is not

Measured means a named study published that figure for that population, and the study is cited with its sample size, field dates and margin of error. Those numbers are theirs, not this site's, and are reproduced under the terms each publisher sets.

Estimated means this site combined published figures to answer a question nobody measured directly. The arithmetic is printed on every such row so it can be checked or rejected. It assumes traits shift the odds independently of one another, which is rarely exactly true, so an estimate is a direction rather than a measurement and its error is wider than the sampling error shown.

Gaps are real. Where no source measures something, this says so instead of filling it in. A trait marked inferred has no evidence behind it at all and exists to be tested, not believed.

Everything here describes US adults in aggregate at the time of the fieldwork shown. It says nothing about any individual, it is not a basis for decisions about any individual, and it must not be used for eligibility, credit, employment, housing, insurance or any other decision about a person. Surveys age; the date on each figure is the date it was collected, not the date you are reading it.

Provided as is, for research and planning, with no warranty of accuracy, completeness or fitness for any purpose, and no liability accepted for any decision, spend or outcome based on it. Verify anything load-bearing against the primary source, which is linked from every figure. Naming a source is not a claim that they endorse this analysis; they do not.

Independent research, not affiliated with or endorsed by any platform or publisher named. Trademarks belong to their owners. This is a plain-language statement, not legal advice. Full method, sources and changelog.

Every other question, answered

Same corpus, same discipline, one question each. The studio answers any combination of them, and the data page prints every cell.

Which platforms they use2025 data

How many people use them2025 data

Where they get news2025 data

How they get online2025 data