#Facebook is removing #Trending soon to make way for future news experiences on #Facebook. We introduced #Trending in 2014 as a way to help people discover news topics that were popular across the #Facebook #community. However, it was only available in five #countries and accounted for less than 1.5% of clicks to #news #publishers on average. From research, we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week and we will also remove products and third-party partner #integrations that rely on the Trends API.
We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources. For example:
Breaking News Label: A test we’re running with 80 #publishers across #NorthAmerica, #SouthAmerica, #Europe, #India and Australia lets publishers put a “breaking news” indicator on their posts in News Feed. We’re also testing breaking news notifications.
By @Alex Hardiman, Head of News Products #howto #sourcing #breakingnews #futurism #labels
