LinkedIn post · Oct 27, 2022, 1:31 PM UTC

Google search study: 25.6% of desktop, 17.3% of mobile are zero-click

SEO and search ›Google Search features and SERPs

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Google search study: 25.6% of desktop, 17.3% of mobile are zero-click

Organic clicks: 45.1%
Zero clicks: 25.6%
Keyword change (zero-click, query refinement): 17.9%
Clicks to other Google properties (eg, images, news, shopping) 9.7%
Paid clicks: 1.8%

- https://lnkd.in/gdjmyWUy

First published on LinkedIn on Oct 27, 2022, 1:31 PM UTC (original). Kept here in full so it stays available.

Google search study: 25.6% of desktop, 17.3% of mobile are zero-click

Engagement on LinkedIn, as of 2026-10-19

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