Biggest Challenges Facing SEO In 2023
Biggest SEO challenges over the last 12 months
1. Lack of resources (14.9%).
2. Strategy issues (12.3%).
3. Scaling processes (11.9%).
4. Pandemic-related issues (11.2%).
5. Alignment with other departments (10.7%).
Biggest shifts” and industry changes in SEO
· Machine learning and AI (18.7%).
· Google updates (18.0%).
· Third-party cookie deprecation (13.9%).
· Google zero-click pages (12.9%).
· Competition for talent (11.5%).
Emergent factors are:
· Machine learning and AI (11.3%).
· Core Web Vitals (10.8%).
· EAT & trusted sources (10.2%).
· Mobile SEO (9.8%).
· SERP features (8.3%).
GPT-3:
“As a disruptor, I can’t yet see AI being able to replace critical decisions and choices where there are several routes to take, and you have to make a choice based on expertise. The tool is only as good as the person driving it. At the moment, there is a flood of tools powered by GPT-3.
#seo
#ai
#google
#quality
#machinelearning
#content
These are great for low-end volume content, such as product descriptions, but they widen the divide and elevate well-researched thought leadership quality content. As niches online become saturated by AI-spun content, the quality will be the only way to stand out. Ultimately, overuse will only have a detrimental effect.”
Thanks, SEJ & @Southern
Source: https://lnkd.in/gHABJ4DY
