1) Google no longer recommends the use of canonical tags for syndicated content.
2) The company now suggests blocking the syndicated content from being indexed to avoid duplication.
Previously, Google advised requiring syndication partners to use a canonical tag to indicate the source of the content.
3) The previous strategy of using the canonical tag was not always effective in stopping syndicated content from outranking the original source.
4) Forcing publishers to block content from Google is not likely to be a viable solution.
Source:
Google: https://lnkd.in/gBWXsq2T
searchengineland: https://lnkd.in/gZJi9DMs Barry Schwartz thanks for sharing
#google
#content
#strategy
