Hiring - Sr. Search Engine Optimization (SEO) Specialist, Land.com
Join the Land.com Network, the leading collection of marketplaces for rural real estate, including Land.com, LandWatch.com, and LandAndFarm.com. We are seeking a Senior SEO Specialist to lead and implement SEO initiatives for our publicly traded Fortune 500 company.
This role involves identifying and driving SEO opportunities and managing potential risks to enhance organic search performance. You will collaborate with the Product and Development teams and stay current with SEO trends and emerging opportunities. This position offers a hybrid schedule with 4 days onsite and 1 day remote, based in Washington, DC, or Austin, TX.
DM for any more information
Responsibilities
Serve as our in-house SEO expert.
Continually audit sites and performance to identify areas needing SEO improvements.
Prioritize SEO initiatives and execute on an SEO roadmap.
Write product stories, join grooming sessions, and provide guidance throughout implementation.
Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.
Qualifications
Bachelor’s degree from an accredited, not-for-profit University or College.
5+ years of experience in Search Engine Optimization roles.
Metrics-driven and ability to create reports tracking and analyzing SEO performance.
Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
Great at keyword research and discovering new opportunities to drive traffic.
Understanding of how site architecture affects SEO.
Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.
Understanding of Schema.org and how it impacts SEO.
Experience creating detailed user stories and product specifications for development.
Strong verbal and written communication skills
Self-motivated and action oriented
Preferred Qualifications
SEO experience with large, consumer facing national websites with millions of pages and/or visits per month.
Product management, software development, and/or analytics experience a plus.
Experience with log analysis tools such as Botify or DeepCrawl.
Experience with AI tools and integrating AI-generated content onto SEO landing pages.
Background in the real estate industry.
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