How Google's New SERP Bubble Buttons Could Affect Clicks on Core Pages
New Google SERP Feature!
Have you noticed the bubble buttons under search results on Google's SERPs? These interactive elements offer users the option to refine their search directly, but as SEOs, we need to keep an eye on the potential impact.
⚠️ My take: These buttons might cause a drop in clicks on core pages. Why? They offer more options to users, which could distract them from clicking on the main links. This could potentially lead to a decrease in traffic for core pages, as users get drawn into refining their searches via these buttons.
What can we do? 💡
- Track CTR changes using Google Search Console to see if these buttons affect your pages.
- Optimize content to address more refined queries that may appear as bubble options.
Stay adaptive in the ever-changing SEO landscape to ensure we're keeping users engaged and clicking.
