[Leaked?] Google Engineer Confirms SEO Still Runs on “Handcrafted” Signals
My Take:
A reportedly leaked DOJ document from Feb 2025 reveals what many top SEOs have long suspected:
Despite all the AI hype (RankBrain, DeepRank, etc.), Google still relies on manually tuned signals.
According to the notes, Google engineers still analyze and adjust signals like:
• Anchors (A): Links pointing to a page
• Body (B): Terms in the document
• Clicks (C): How long users stay before bouncing
These are called ABC signals used to assess a page’s topicality (aka how relevant it is to the query).
Whether this leak is fully verified or not, it’s a powerful reminder:
Content. Links. UX. Still king.
Thanks for sharing Kunjal Chawhan 🙌
#SEO
#GoogleLeak
#DigitalMarketing
#SearchEngineOptimization
#AI
#ContentMarketing
#DOJvsGoogle
