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FM-Intent: Smarter Recommendations at Netflix (Intent and linking)

AI and LLMs ›Machine learning and NLP
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FM-Intent: Smarter Recommendations at Netflix (Intent and linking)

Netflix’s new model, FM-Intent, goes beyond user clicks to understand why users engage unlocking deeper personalization.
By predicting session-level intent and linking it to next-item recommendations, FM-Intent improves accuracy by 7.4% over previous models.

It enables:
More relevant recommendations
Personalized UI layouts
Better search results
Actionable user segments
A big step forward in intent-driven personalization. Learn more on the Netflix Tech Blog: https://lnkd.in/eycbbak8 (Image Credits & Sources)

#AI
#MachineLearning
#NetflixTech
#UserIntent
#Personalization
#RecommenderSystems

Netflix FM-Intent paper: transformer intent model diagram and results table

First published on LinkedIn on Sep 5, 2025, 12:14 PM UTC (original). Kept here in full so it stays available; the media are this site's copies of the ones on LinkedIn, also in Venkata Pagadala - Universe.

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