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#SEOWeek: Notes Speaker: Zach Chahalis My view: Zach loves SEO & Relevance, but he loves cars a bit...

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#SEOWeek

Notes Speaker: Zach Chahalis My view: Zach loves SEO & Relevance, but he loves cars a bit more than SEO. He drifted across a lot of topics: AI retrieval, AI slop, conceptual depth, and a lot more.

"The metaphor: just as an old car with a soul needs a real driver behind the wheel, AI search needs a relevance engineer behind the strategy. You cannot set it and forget it."

Role: Sr. Director, SEO & Data Analytics, iPullRank

Notes Link:https://lnkd.in/eDWaf_NP

Speaker in grey sweater and khakis presenting on stage

First published on LinkedIn on Apr 30, 2026, 1:04 AM UTC (original). Kept here in full so it stays available; the media are this site's copies of the ones on LinkedIn, also in Venkata Pagadala - Universe.

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