Reference Guide · 38 min read
User-First Intelligence (UFI)
User-First Intelligence (UFI) starts with people, not keywords. It follows the people you serve to every place they ask for help (search engines, AI assistants, video, social platforms, communities and reviews), sorts what they say onto one map of your industry, and turns the gaps into decisions about what to build, publish or fix, in the format and on the platform each audience prefers.