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talk Tuesday, April 28, 2026 1:15 PM – 1:45 PM· Day 02 · The Psychology
Navigating the Fractured Funnel & the Rise of Delegated Choice
SEO Week Main Venue
Speaker
Azeem Ahmad
Strategy Director, Reflect Digital
Strategy Director at Reflect Digital. Studies the Default Effect and Status Quo Bias as platforms evolve, mapping the generational divide in discovery and how to adjust tactics for delegated, agent-driven choices.
Abstract
Default Effect and Status Quo Bias redefined by platform evolution. Generational divide in discovery and how to adjust tactics.
My notes
From
SEO Week 2026 · Navigating the Fractured Funnel & the Rise of Delegated Choice
Tuesday, April 28, 2026 · Azeem Ahmad
Notes coming soon
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11:45 AM
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Managing the FUD Out of Change
1:45 PM