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talk Tuesday, April 28, 2026 10:45 AM – 11:15 AM· Day 02 · The Psychology
The Death of the Middleman: Why 'Good Enough' AI is Killing Traditional Marketing
SEO Week Main Venue
Speaker

John Doherty
Founder, JFD Coaching
Founder of JFD Coaching. Argues AI commoditized 'good enough' execution — the future belongs to smaller, faster teams that lean into Empathy, Ethics, and Taste, evolving from Doer to Architect.
Abstract
AI commoditized 'good enough' execution. Smaller, faster, more profitable teams that lean into Empathy, Ethics, and Taste win. From Doer to Architect.
My notes
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SEO Week 2026 · The Death of the Middleman: Why 'Good Enough' AI is Killing Traditional Marketing
Tuesday, April 28, 2026 · John Doherty
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