10 Key Takeaways from Michael King, Rand Fishkin Articles on Leaked Google Search API Documents
- Thanks Zachary Chahalis for sharing
10 Key Takeaways from Rand Fishkin's Article on Leaked Google Search API Documents
Google API Docs Leak: Thousands of leaked documents reveal Google's internal search practices, contradicting their public statements.
Initial Skepticism: Claims seemed unbelievable but the source provided credible evidence and details.
NavBoost System: Google uses "NavBoost" to collect click data from Chrome and other tools to improve search results.
Click Data for Rankings: Despite denials, Google uses metrics like long vs. short clicks to rank websites.
Whitelists for Events: During Covid-19 and elections, Google manually prioritized certain websites in search results.
Human Rater Feedback: Google uses feedback from human quality raters to influence search rankings.
Link Quality: Click data determines the quality of links; high-click links are more valuable.
Brand Importance: Google favors big, established brands, making it hard for smaller sites to compete.
Questioning E-E-A-T: The impact of Google's E-E-A-T criteria might be overstated, according to the leak.
SEO Favoring Big Players: Google's system now favors large, popular sites, making it tough for smaller businesses to gain visibility.
Sources:
- https://lnkd.in/eize52qh
- https://lnkd.in/ebCrsnwb
#googlealgo
#algoleaks
#seo
