[ Rich Content: Format Relavance Vs Topical Relevance ]
February 2026 Discover Core Update: Possible Changes and Why It Matters
Content Diversification Is Now Structural
Discover is no longer article-first.
What’s being surfaced more aggressively:
• YouTube Shorts
• X (Twitter) posts
• Instagram content & Tiktok
• Short-form video and social-native formats
This confirms that format relevance now rivals topical relevance. If content performs well socially, it has a higher chance of entering Discover, even without classic SEO signals.
Implication:
Well-performing social posts can now out-rank long-form publisher content in Discover feeds.
Follow Feature + Publisher Profiles
AI-Powered Trending Topic Previews
Discover Is Now a “Relationship Hub” etc
#googlealgo


