My latest research paper is now published on SSRN:
“The Disruption of Search Engine Optimization by Large Language Models”
Key contribution: the Search Ecosystem Disruption Model (SEDM): a phase-based framework for understanding how AI-driven search is reshaping traffic, visibility, and value capture.
Paper: https://lnkd.in/e5kTnTmA
Disclaimer: Based on synthesized industry datasets and independent analysis; directional insights, not precise measurements. Views are my own.

