brightonSEO - 2026 San Diego, USA
User first. Algorithm second - 5.6 million search queries. 100,000 customer reviews. What can they tell us about real customer needs?
At brightonSEO San Diego, I shared how I approach keyword & Zero volume research across an entire industry, connecting queries to personas, intent, and customer pain points.
The value comes from turning this research into useful content, better experiences, and products that solve real problems.
User first. Algorithm second. I’ll share more about the approach in my next newsletter.
#brightonSEO2026


