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panel Tuesday, October 1, 2024 11:00 AM11:45 AM· Connect US 2024

Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation

Austin, Texas

Speaker

Anthony Cantelmo
Anthony Cantelmo

Director, Search & Content, Discount Tire

Director of Search & Content at Discount Tire. Built crawl-budget and indexation programs that compressed a 6-month crawl cycle to under 60 days.

Abstract

Panel with Rick Egan (Beyond), Cody Exter (Botify), Federico Rodriguez (Best Buy), Cody Walker (Maui Jim), Adrien Ménard (Botify). Real-world automation case studies.

Suggested takeaways

  • Indexation: 6-month crawl → 60 days with dynamic XML sitemaps
  • AI-written page titles lifted CTR (Best Buy)
  • Suppress paid ads when organic owns the SERP

My notes

From

Botify Connect US 2024 · Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation

Tuesday, October 1, 2024 · Anthony Cantelmo

Notes coming soon

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