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keynote Wednesday, April 29, 2026 9:00 AM9:45 AM· Day 03 · The Ecosystem

Inception: Plant Your Brand Into the Memory Layer of Every LLM

SEO Week Main Venue

Speaker

Ross Simmonds
Ross Simmonds

Founder & CEO, Foundation

Founder and CEO of Foundation. Pioneer of distribution-first content marketing and 'inception moments' — planting brands deep in the memory layer of every LLM so that ChatGPT, Claude, and Gemini recommend them by default.

Abstract

Every conversation with ChatGPT/Claude/Gemini shapes what AI believes and recommends. Audit what LLMs know about your brand; create 'inception moments'.

My notes

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SEO Week 2026 · Inception: Plant Your Brand Into the Memory Layer of Every LLM

Wednesday, April 29, 2026 · Ross Simmonds

Notes coming soon

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