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talk Wednesday, April 29, 2026 4:15 PM4:45 PM· Day 03 · The Ecosystem

Why You Need a Relevance Engineer Driving the Car

SEO Week Main Venue

Speaker

Zach Chahalis
Zach Chahalis

Sr Director SEO & Data Analytics, iPullRank

Senior Director of SEO and Data Analytics at iPullRank. Designs AI-search metrics that reflect how systems actually interpret content, then translates them into controlled experiments and editorial strategy.

Abstract

Designing AI Search metrics that reflect how systems interpret content. Translate insights into controlled experiments and editorial strategy.

My notes

From

SEO Week 2026 · Why You Need a Relevance Engineer Driving the Car

Wednesday, April 29, 2026 · Zach Chahalis

Notes coming soon

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