Back to SEO Week 2026 agenda
talk Wednesday, April 29, 2026 11:15 AM – 11:45 AM· Day 03 · The Ecosystem
Watch the Party Die: Engineering 'Answerability' for Prospective Students
SEO Week Main Venue
Speaker
Ray Martinez
VP of SEO, Archer Education
VP of SEO at Archer Education, building student-first knowledge graphs with custom schema and entity-gap analysis. Specializes in AEO playbooks for higher-ed brands competing inside AI Web Search and LLM fetch.
Abstract
Archer's playbook for AI Web Search + LLM Fetch. Student-first knowledge graph with custom schema, entity gap analysis, semantic scoring.
My notes
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SEO Week 2026 · Watch the Party Die: Engineering 'Answerability' for Prospective Students
Wednesday, April 29, 2026 · Ray Martinez
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