Business & Strategy · beginner · concept 303 of 311 · Updated Nov 4, 2026

🎧AI in Sales and Customer Support

AI in sales and support means models that answer customers, draft replies, summarize calls, score leads, and route tickets. It matters because support is high volume and measurable, so value shows up first and mistakes are public. Klarna said its assistant handled two-thirds of chats in its first month, and a tribunal made Air Canada honor a refund policy its chatbot invented. Example: reply suggestions helped new agents most in a 2023 study.